Seize the advantages and prospects of the regional website market

A network platform with strong client products has inherent advantages in entering the regional market
The network platform with clients has a high dependence on users and high usage on clients. By using the client to promote the media, you can use low promotional resources to greatly increase the number of website users and website traffic in a short period of time. This is a good news for desktop application systems, software, and tools with a large audience.
If a search engine website is converted to a regional media platform, the commercial value is more direct.
1. Use users' dependence on search engines to actively provide localized information for search
Similar to a functional website such as a search engine, users have a high reuse rate, and the technical content is extremely high, so competitors cannot copy. Currently, the search engine only provides nationwide information and does not provide more accurate regionalized information based on IP location.
2. Use information search to easily integrate local news
By using keyword search, you can easily search for local news or enter the local post bar for communication. Currently, Baidu provides custom news search options for provinces, municipalities, and autonomous regions. Municipal news can only be searched by entering place names.
If you use manual re-integration of information and community products, it will become easy for search engines to build regional websites, saving both manpower and material resources.
Compared with portal websites, search engines have advantages in collecting news and information, that is, quick and comprehensive. Compared with the manual publishing of news on a portal website, the search engine can search for information from multiple websites at the same time, and classify and combine the website importance of news sources with the user's click rate, to a greater extent, they are combined based on user behavior.
3. Increase user stickiness in the region through subdivision, customization, and even self-help communities
4. Provides precise positioning of regional audiences to improve the effect of regional advertising. The agency advertising revenue model of search websites in the region is relatively mature. Once a media brand is established, it is easier to form word of mouth among advertisers to boost brand advertising.
 
In the regional advertising market, the dominant traditional media's evaluation of the advertising effect has always been the criticism of advertisers. The advertising effect of traditional media is mainly evaluated beforehand and judged based on experience afterwards, after the event, The Advertiser's advertising effect is mostly reflected by the visibility survey, which is not intuitive. If Baidu classifies users' personal information by technical means, such as using IP addresses to analyze the user's region, and using the user's search content to determine the user's personal information, such as age and occupation information. Through the content discussed by the user, the user's interests and hobbies are analyzed to achieve user segmentation and make advertising more direct.
Regional portal websites with high popularity and special service information still have room for development
In the early stages of the development of the Internet tide, telecom operators in various regions established a large number of telecommunications hotline websites to provide regional users with preliminary entry-level services. For such websites, the government background directly causes the survival pressure of websites not as high as that of commercial websites, resulting in inherent insufficiency of website operation models. With the rise of large portal websites and regional portal websites, such websites often have no advertisement or other business income, but they have also done well.