Six considerations for ensuring the rationality of the site design of the new station

Early websites were built by programmers, and then optimized by SEO specialists. Because programmers do not know Seo, the code structure used during site building is as desired, this brings a lot of trouble to the optimization, So what problems are involved in the rationality of the new station?


First, we must make it clear that it is easier to be indexed after the new site is submitted.


1. What kind of framework should be taken into consideration during site construction? Using IFRAME embedded pages too much, especially low-quality pages, over multi-layer embedded pages easy to make the spider lost and unable to climb out, actually using IFRAME embedded pages, note that the embedded page should contain titles and descriptions. For search engine optimization, it is best not to use the frame framework.


2. Avoid using dynamic pages, such as using a large amount of flash and DHTML. Static web pages are more friendly to SPIDER and can be identified.


3. Avoid color mistakes. Avoid text color that is the same as background color. The result is that the search engine thinks you are building keywords and deceiving them.


4. Avoid the large density and no correlation of keywords. If the keyword density is too high, it is not the best setting. The optimal keyword layout is that 3-4 keywords are the best in the description of 100 words. Keyword not mentioned in the meta tag is inferred by the search engine as spam keyword.


5.generally, you must use the robots.txt file when you are not expecting the content of the search engine. The role of robots is to tell the search engine which pages can be crawled and which pages cannot be crawled. In robots, you can block files larger than the primary node in the site to save server bandwidth. It can block dead links of the site and facilitate search engines to capture site content. The purpose of using the robots file is to protect site data and sensitive information, and ensure that user personal information and privacy are not infringed. By clarifying the role of robots, you will know how to use it.

6. the construction of the new station's external chain should ensure the quantity and quality. It is not allowed to attract Spider to publish a large number of external spam chains, and no content is included when the spider crawls, as a result, the site will be downgraded or determined to be cheated. Baidu, the cheating site, will perform the pulling, or directly pull the site into the Baidu sandbox, so that the site is in the sandbox stage. The construction of new off-site chains should be regular and should be carried out in a gradual and progressive manner, and the same external chains should be published on a daily basis, it is best to build high-quality external links related to websites, including links of friendship and high-weight forums and blog export chains.


The above are the reasons for the need to ensure the rationality of the site design at the initial stage of the new site construction. the rationality of the new site design determines the future ranking and optimization of your site.