Some essays on the animation

I'm sorry to see you lately. State-related departments of domestic animation to increase the support efforts. Policy formulation also looks like a model. The Hangzhou conference is tantamount to pouring nectar into the world full of Chinese animation (how can I write something so awkward now?) It seems to me that this is a good thing, but some problems have been found. As an industry that has yet to be developed, it is even an industry. Chinese animation in recent years seems to have experienced all stages of all industries, so that trance has a sense of space-time disorder. First in the end of the 80 's planned economy weaning + the early 90 's external processing to attract skilled workers South + 90 in the middle of the lower workers in the beginning of the relatively smart start to tie the investors money, so that the animation become some investors forever pain + the resulting industry downturn sequelae + the late 90 reflection louder, public opinion Policy rear small Bounce + market natural repulsion reaction and then the larger social call and thinking + as a direct propaganda effect product of the college tide + social hot money good scars forget the pain of the small capital involved (of course, by the relevant field personnel more high-level involvement in investment behavior) + to form a tail effect + The government sees the feasibility of policy guidance + social hot money wants to borrow into the policy face put forward new requirements + policy to follow up (the early days must be unable to find the package of the North not touch the good policy of the mind) + private capital blindly enter (scrambling to come from the industry's not understanding and preemptive machine thinking) + strong support of local governments + All over the subject of the investment units on the theme of happy Enclosure + large number of graduates to the society to increase the overall quality of animation production + make money, loss of the big loss of film and television investment virtuous circle ...

Why didn't you order something new? Why is it always like this? Who would have thought, what is the root of cartoons?

What is the root of the cartoon? is actually a "thing". This thing refers to the image, the story, but also refers to even a name. This kind of thing is a popular culture, of course, is a cartoon of the form of pop culture. How much money does this "fundamental thing" really need to create? Since this is fundamental, what is a cartoon? -It's advertising. That's the kind of thing that's advertised. (If you don't think of animation as the final product, you have to think of it as an ad, otherwise the animation is nothing. The reason why some people disagree with this concept is that he mixes the art (which is simply the type of the final work) with what I say (which is now the majority of the rubbish).

Since it's an advertisement, there's no need to do it. (Have you ever seen such a reactionary statement?) ) for what? As long as the quality of the production to meet the minimum requirements of television broadcast, do a good job is to waste (unless later make a lot of money, do a sequel when the appropriate improvement point on the line). 70 's people still remember "lane ditch bridgehead 20th, director Richard Carey" that advertisement? What is the advertisement? Remember and do not be very annoying on the line. An image or "thing" as long as people remember, will produce the possibility of consumer behavior. On this issue, "cat" is an example. I won't say much.

Since it is advertising, of course, to calculate the minimum cost. is animation the lowest cost of advertising? No (more and more like Cologne, hehe). What is? The comic strip is. Why didn't anyone do it? Can't do it ... Now the domestic comic strip market operation is simply arbitrary, a no rules two no taste three no rule five no strength. Originally Low-cost Advertising, it is necessary to complete the primitive accumulation from here, this is not a dream? So now the domestic comic strip market is simply fart, can not expect to make money from the comic book (individual claiming to earn is also a fiction). Strictly speaking, comic books are cheap advertising media. This media who don't need who silly.

In order to make money from the animation investment, we must do a good job of preparing for money. Now these investors think that a few plush toys at the expo have developed the relevant products? Buy a few short-sleeved T-shirts printed on the logo, even costume development? 80 bucks for a baby stroller. Adhesive Sticker Trademark even derivative products? It is simply the practice of treating private units as national units. Who are you kidding? Are you cheating investors or cheating yourself? Just fooling yourself.

Investors who are not ready to develop the animation industry are better prepared to pay for the big bucks – not a joke.

1. Now China, there is no animation "industry", the so-called derivative product development is not to deceive the leadership is to cheat investors. It's not relative, it's absolute.

2. Now the Chinese animation, there is no so-called "market", a piece of sales price is not linked with the ratings, how to be fair?

3. Now talk about the so-called "Japanese animation internationalization" is simply nonsense, as a cultural dissemination of the characteristics of the strong region to the weak areas of cultural transmission is always mainstream, as some "Hui flow" special case, the Japanese film has indeed been to Europe and the United States to sell some of the rights and interests, but definitely not as common as imagined (it is therefore, Pikachu's operators have devoted more than 600 pages of Pikachu success stories to the so-called experience, the feeling of strong flow to the weak as the United States to Japan and Japan and South Korea to China.

4. The actual situation is: The Japanese animation planning team in the planning to complete a film and decided to make, the main consideration is the local market. and gradually spread. Some people in China are always advocating the so-called "internationalization", in the poor quality of the production stage, this idea is no different from dreaming.

5. Some people who claim to understand Japanese and Korean animation production, since think and others have a few times on all clear "experts", wantonly advocated the so-called Japanese and Korean animation development situation is groundless nonsense, from the fact too far. But it has begun to influence the formulation of Chinese animation policy.

6. Now the animation industry, has gone mad, folk investment is "noisy cat", the state investment has been "playing monkey", why always with cats, monkeys? All kinds of cats, journey to the Sky, Wukong, Monkey King ... The lack of imagination is also a massive waste of state money.

7. When many places, even county-level governments are considering the development of animation industry, the animation industry is in danger. Unfortunately, it is now in danger.

8. I am now concerned about how to prevent the "pandemic" after the disaster, the animation industry colleagues to do 3 years after the plan. To establish a relatively benign independent operating mechanism as soon as possible, we can not rely on the animation investors who have now begun to be enthusiastic.

9. I'm sure I'll find a way to keep the comic book healthy, but not now.