Some optimization strategies of enterprise website

1. Optimization in station

The semantics of the label, URL standardization, keyword layout and so on before the website to be sure of the good, after the special situation every day, do not easily modify the page.

2, the article updates and original operation

Note that the persistence here is not a daily, can be updated two days, can also be three days have been updated, the enterprise station is different from other information stations, the enterprise station itself is less informative, often products in the beginning of a few days on the basic update completed, other company profile, contact us, recruitment, business, etc. can be a single page to do, There are few newer things.

The only thing that can continue to update is the news and industry dynamics, but the industry is very similar, not the line in the industry is difficult to write a professional original article, so the enterprise news here must be used well: can increase the daily dynamic of the company, such as recruitment information, new product release, business negotiations The company's day-to-day decisions-like holiday announcements and so on-can be made into unique content.

3, outside the chain construction

Enterprise station outside the chain does not recommend a blog, forum, recommended to take the promotion + optimization strategy, to take the release of products, promote the company's products, and increase the way external links. For example, Alibaba, HC nets and so on, can set up free shops, release their products and news, and the company's website.

4. The diversity of link anchor text

Do not recommend all the use of target keywords, and do not recommend all use 3-5 target words to do anchor text, suggest a variety of, can use the company name, you can use the keyword, you can use the product name, you can use the domain name address, etc., this is a matter of detail, Especially when the link exchange of most of the time is directly using the target keyword, this is not advisable, too many links to the same anchor text, anyone knows it is unnatural.

5, the diversity of the link domain name

Baidu Domain is the ranking of an important parameter, Yahoo outside the chain can not directly reflect the number of Baidu chain, there are many links are Yahoo included, Baidu is not included, there are many Baidu domain to, and Yahoo is not included, so this is also a lot of cases, query the competitor's website , Yahoo back chain is not many, the ranking is very good one of the important reasons.

6, the virtual machine host stability

This point has a lot of friends will ignore, in fact, the impact of this is very large, just imagine, the new station is not easy to spider, and the spider just leisurely eating hotpot, singing the song is going to climb, suddenly the door closed, can not be annoyed? This I have been a loss, just in time to update the virtual machine could not open, Eventually led to a direct drop in the rankings of more than 20 pages.

Finally summed up: SEO is the meaning of search engine optimization, the meaning of optimization is to make spiders easier to crawl and crawl, and the next meaning is the user access more convenient, better user experience, so the end of the SEO for users, all the user-centric is not too much. Many old enterprise station basically did not do optimization, but the rank has been very good, also difficult to surpass? What is this for? is the user experience okay? Can not simply say, a long-term web site, focus on the same business, operating for many years, service and trust is naturally not say, even if there is no good optimization site, perennial weight accumulation, User accumulation, but also an indelible factor in the rankings.

Important point: The enterprise is important is the service, is the product, the SEO just in order to increase the user experience, speeds up the user approval degree, the Zac new domain name can in the short time " Seo ' Row in the front page is not accidental, is not all the role of a single link, we are familiar with the Zac, Baidu can not be unfamiliar, we said that Baidu index database has different databases, it is not unreasonable

The above for personal humble opinion, identity does not agree with the matter, emphasis on communication.