"Strange Gift" can save the life of social apps

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Compared to the basic necessities of life and other visible needs, social has been in a state of not to be seen, and even some people questioned that social itself is a pseudo proposition. Especially for apps based on the mobile internet, which is dominated by strangers, the fast-food chain makes people question the depth of their social habits. But in any case, the stranger social apps are now the trend, becoming the first choice for many people to expand their relationships.

On the other hand, however, it is difficult for a stranger to make a real commercialization of social apps, which in turn makes huge profits. Even the leading Mo Mo, after the successful listing, the share price performance is also quite depressed. In order to restore the decline, to save their own future, Mo Mo recently launched a physical gift shop, highly recommended business monetization process. Is this a new way of evolution for your uncle to help, no secrets, friends and other strangers app?

Free physical gift Social app a sigh of relief

Previously, not to mention a stranger social app, even the user base hundreds of millions of of the Orthodox Social app, the commercialization of the road has been struggling. No matter what the commercial action, will always be denounced by users, the industry crucified. Even the recent addition of commercial advertising has been degraded to nothing. As the leader of the social apps of Strangers, Mo Mo has just introduced MOMO members, the fee expression and Mo mo coins, similar to the nature of QQ membership, not what is new to play. The Mo Mo launched the Entity Gift Mall, in the social app industry, in the past there is no precedent, Mo Mo became the first "eat crab" social app.

According to the rules of the Mo Mo, the user can choose gifts in the gift shop and buy, gift to Momo friends. After completing the payment, the friend will receive the message, click "Accept" and fill in the delivery address, the gift will be sent to the user by Mo Mo cooperation Merchant. Users want to get the right gift, you can browse the product to some gift labeled "like", so that friends can see.

The advent of the physical gift shop allows Momo to move quickly from virtual social to real social. The user's social efficiency and experience will be improved, and for Mo Mo to speak, naturally can earn more profits. And this also let Uncle Help, no secret, friends and so see hope, no longer persistent focus on the growth of the user base, struggling to rely on the user base scale after the transformation. But from now on, can transform the operation idea, the depth analysis user real psychological demand, take the entity gift or other extensibility pattern for the business to realize the way, then let oneself live more moist a little.

There's a temperature or a "chroma" scale. The key to control

has always been "ambiguous breath" of the Stranger app, on the road to commercialization of a difficult to expand fists, a little attention, it is possible to fall into the "vulgar", "* * *" of the vicious circle, and then by the user conflict, and even by the relevant departments to rectify. Fortunately, after the "bleaching" of the successful listing of Momo, early warning, has introduced a variety of targeted measures. For example, both parties must be two-way attention to the gift of friends, and throughout the gift process, the recipient's address and other personal information is only visible to me.

"The gift is a kind of social with temperature," said Mo Wang, the COO. "If on the current Mo mo the first shopping mall gift to see, also indeed so--the main novelty cool play of the fine line, the price of a single product between 100 yuan-1000 yuan. But Momo has said the future will continue to enrich the category according to user needs. If really launched the iphone 6 and other gifts, will it make many young people feel pressure mountain? Moreover, if a product resembling a rich nature appears, the temperature may deteriorate to "chroma". Especially for the old man to help and friends such as social apps, the possibility of runaway is more likely-after all, not listed, will not take into account the pressure of public opinion will have a negative impact on stock prices.

Once the full popularity of the gift shop, how to find a balance between temperature and "Chroma", will not be solved, will be a stranger app needs to solve the first problem. Once the scale is not controlled, it is likely to have a great impact on social morality and stability.

Or there will be "variants" more diversified

In short, MO Mo introduced the Entity Gift Mall, is not a test water behavior, if the expected effect, perhaps Mo Mo will imitate 9158, yy voice and other beautiful host, chat room mode, expand the Gift Mall category, the price of expensive virtual goods into. To know, 9158.com and its subordinate numerous subsites total has more than 20,000 video chat rooms, monthly revenue close to 70 million yuan, accounting for the entire industry revenue of 70%. This cake is naturally a social app for strangers and has the power to do it.

Mo Mo Move, undoubtedly to the uncle to help, no secret, friends and so take inspiration--The Stranger app commercialization may not be so difficult. Even if it is not a physical gift shop, it can be other "variants", as long as you can grasp the needs of users can let go. Predictably, the next thing we'll see is that the Strangers app will accelerate the commercialization process, and the pattern will become more diversified according to its own characteristics. (New discoveries of science and Technology, Constantine/Wen)

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"Strange Gift" can save the life of social apps