Summary of the scientific principles of web design making

The research on eye-tracking in the field of network design is very popular, but it is still difficult to turn these findings into concrete and workable designs. Here are some tips from the results of eye-tracking research to help improve your website design:

1. Contrasting images, text more attractive

Contrary to what you might think, when browsing a website, it is not an image that attracts the attention of the user directly. Most people who click into your site by chance are looking for information rather than images. Therefore, to ensure that your website design highlights the most important information plate, this is the first principle of design.

2. The first movement of the eyeball focuses on the upper-left corner of the page

The user's habit of browsing the web should be expected, after all, the top left is the main operation center, which is used in the design of most important computer applications. You should try to keep this format as much as possible when you build a website to consider website design. You know, if you want to maintain your personal characteristics and build a successful website, you have to respect the habits of your users.

3. When the user browses the webpage, first observes the page the upper left and the upper part, after then reads down, browses the right content

The user's general browsing style presents the shape of "F". Ensure that readers are involved by ensuring that key elements of the site content are focused on these critical areas. Place headlines, subtitle, hot spots and important articles in this area to attract readers to read.

4. Readers will ignore banner ads

Research has shown that readers often overlook most banner ads-even though you maintain the web's livelihoods-the line of sight tends to stay a fraction of a second. If you want to earn money through advertising, then you must innovate your advertising position and reasonable configuration of the site advertising form.

5. Fancy fonts and formats are ignored

Why, then? That's because users think these are ads, not the information they need. In fact, research has shown that it's hard for users to find the information they need in fancy font formats that are full of colors, because visual cues tell them to ignore it. Keep the site cool and don't let important information be overlooked because of the flashy surface.

6. Use numerals to replace numbers

If you use a numeral instead of a list of numbers, readers will find that you can easily find real information on your site. You know, you're writing to those readers who will be browsing your site for the first time, so make it easy for them to find the information they need to interest them.

7. Font size affects browsing behavior

Want to change the way people think about your Web page? Change the size of the page font. Large fonts stimulate browsing, while smaller fonts increase focus reading. According to your needs, reasonable allocation of the proportion of both.

8. When you encounter content of interest, users will only take a glance at the subtitle

Don't stick to subtitles in a fixed format--to ensure their relevance and interest. You can also have your subtitle contain keywords so that you can effectively use the search engine to bring it to the reader.

9. Most people browse only a small part of the page

If you provide information to the user as soon as they are browsing, you can make this an advantage. Highlighting certain parts or creating a list of items makes Web page information easy to find and read.

10. Short passages are better expressive than long passages.

Web page information is provided for the majority of users who emphasize fast browsing without networking. Unless the context is cohesive, keeping information consists of short paragraphs and sentences, such as the product introduction to this E-commerce site.

11. According to the visual lock, one column format has better expressiveness than the multi column format

Don't let too much information drown out visitors to the site. In most cases, simplicity is more powerful. Multiple-column content is easily overlooked by users, and we need to eliminate these distractions.

12. The ads at the top of the page and the left are more eye-catching.

If you need to embed ads on your site, try to get them into the upper left of the page so they can attract the most visual attention. Of course, users will only notice these ads, which does not mean they will click with the mouse. So do not sacrifice the original website design in order to increase the attention of the advertisement. Watch more web Design tutorials.

13. Placing ads alongside the best content can also boost attention

If you want to improve the visibility and click rate of ads, it can be set in the most interesting content aside, integrated into the design of the Web page. In this way, users can find the content they need, and you can also improve the effectiveness of advertising.

14. In a variety of tests, people read text ads most attentively.

As mentioned above, the average Internet user does not spend much time looking at the content that can be seen as an advertisement at a glance. That's why text ads are outstanding. Instead of distracting, they are integrated with the rest of the Web page, which reduces their visual stimulation to the reader and makes the advertising form a successful reading rate.

15. The larger the image attracts the more attention

If you want to use a picture in a Web page, the bigger the better. People are more likely to look at images that can clearly see details and get information. Make sure that the picture you are using is relevant to the content of the article, otherwise it is more likely to be overlooked. Most readers have high-speed connection speeds, so be sure to use larger volumes of pictures on your site.

16. Clean, clear close-up picture can attract more visual attention

Maybe those abstract art images will make your site look very tasty, but they don't attract much attention from readers. If you need to use these pictures, make sure the pictures you use are clear and simple to read. It is important to note that those pictures that are related to the real "person" are more "excellent" than the so-called model pictures.

17. Title can attract eyeball

When browsing the web, the first content the reader can find is the title. Ensure that all relevant links to the page are smooth and effective so that readers can successfully search through the site.

18. Users spend a lot of time viewing buttons and menus

So, you need to spend extra time to maintain your elaborate design. After all, they not only attract the attention of readers, but also the important components of web design.

19. The form format can prolong the reader's attention time

Break down content and paragraphs, use forms to express your article, and you can guarantee your readers ' browsing rate. Using numbers and other markup symbols to highlight important content in an article makes it easier for your site to navigate and users find the information they need more quickly.

20. Avoid rendering large chunks of text

Research shows that average web surfers don't take the time to read chunks of text, no matter how important or how well they are written. Therefore, these large texts must be decomposed into a number of small paragraphs. Highlighting important places, placing a clicked button can also increase the user's attention.

21. Format can attract attention

Use bold, uppercase, color, and underline in the text to help users get the most important information that the body expresses. Use caution, because too much use will make your Web page difficult to read and scare the reader away.

22. Make good use of blank

Although the idea of filling up every inch of the page is tempting, it's actually better to keep some of the rest of the site in place. Excessive information on the site will overwhelm users, and they will forget most of the content provided. So keep the pages simple, give the reader some visual space for the reader to rest.

23. Placed at the top of the page, the role of navigation tools will be better played

Ideally, you won't be satisfied when the reader opens your site and only browses to the initial page, and wants them to browse through and look at other interesting content. By placing the navigator at the top of the page, you can make it easy for the user to find the desired target content by using the tool.