Summary

When we find that our website has been downgraded, we must find out the reasons for downgrading and improve it so that we can restore it as soon as possible, therefore, the analysis is the core element of our website restoration. Which of the following are the most important reasons for downgrading the search engine? The following is a description for you.

I. Stability of space.

The stability of space or servers is the most basic experience of websites. The importance of space is like a house. Our daily life must be carried out in the house. The house is the minimum guarantee of our life, if a quality problem occurs in your house, it is likely to affect your personal safety. The same is true for space. If your space often suffers problems, this will directly affect the search engine's rating on your website. Space instability has many negative effects:

1. Indexing is directly affected. The search engine regularly simulates users to access our website. When the search engine cannot access our pages normally, the search engine spider cannot normally crawl the content of our website, in this case, Baidu will not include the website or delete the previously recorded pages from the database.

2. Impact on user experience, resulting in a high bounce rate. If your space is unstable and the user's opening speed is slow, the user's waiting time will be extended. In the age of money, the user cannot wait, because there are too many options for content on the Internet, you only need to make a little effort to jump to the next website. This will lead to direct loss of our customers, because a website is often unable to open, it will reduce user trust in your products.

2. Modify the website Title frequently.

The website title is the unique identifier that distinguishes our website from other competitors. It is like a person's name. The user has already remembered you. If you change the name, users may not be able to find you, so they will not click on your website any more. This means that users are lost. Therefore, do not modify the title easily. It is best to set the title before the website goes online, but the title does not mean that it cannot be modified at all, but that if the title is modified improperly, it will lead to downgrading. We only need to remember that the title should be modified to make the content match the title and better meet the user's needs. We should never say that the title content is different from the content on the webpage, otherwise, it must be the hit object for search leads.

3. Permission reduction of junk content.

Junk content is a cancer that affects the quality of our website content and will directly affect the sorting of our webpages in search engines. However, this problem exists in many websites, but we are not aware of it, the most common news is the Enterprise news on the Enterprise site, as shown in the following figure:

It is the company news on a sprinkler website. They will go online to find some news about the sprinkler industry and the development trends of the sprinkler industry. Updating these things is not required by users, users access your website to buy sprinklers, rather than to view the news of sprinklers. Therefore, the content you provide will interfere with users. Many SEO ideas are that frequent updates will allow search engines to crawl our website and update Baidu snapshots. In fact, this method is very unfavorable to the website. A large number of updates on the Enterprise site cause a large amount of junk content on our website. When your spam page reaches a certain level, it will cause the search engine to punish your website.

4. Valueless keyword anchor text link.

Many SEO recommend that you do not add too many anchor text links on the webpage, or even some so-called SEO experts suggest that there be no more than three types of anchor text in an article, in fact, there is no basis for this. The anchor text is used to interpret or provide extended content. As long as it appears at an appropriate position and is useful to users, it is not a violation, the following is a screenshot of some content in the Google webmaster guide:

This is just a screenshot of some content in the Google webmaster Guide. In this screenshot, we can see that Google has added seven anchor text links, this directly overturned the statement that the anchor text in one article cannot exceed three. What kind of anchor text link is worthless? See the following figure:

 

As shown in the figure, this is a common problem in our sprinkler industry. They always try their best to add such content to their websites. As long as they appear, they will automatically add links, regardless of whether users need it or not, this affects users' reading and can easily cause downgrading. The two cases also appear in other industries. Therefore, the anchor text of the webpage must be in the user's perspective, otherwise you may be the next downgrading.

5. Modify the website path.

The website path is the only channel for the search engine to access our website pages. If we modify the website path or domain name because of the website revision or other reasons, even if the content of your webpage is not changed, all are regarded as a new page by the search engine, so the weights inherited by the previous page will be lost, and the previous paths will become dead links, which is very likely to cause the website to be downgraded by the search engine.

6. Program stress resistance.

The program's ability to withstand pressure is very important. When your website rankings are completed, it will inevitably lead to an increase in user access traffic. If your website program's ability to withstand pressure is poor, it is very likely that the website cannot be opened because of program crash, which also affects the user experience. Therefore, before creating a website program, we need to test the program's ability to withstand stress. We can use some small software to test whether your website can be opened normally and at a high speed when multiple users access the website.