Talk about the Optimization skills of website page

There are a number of important factors affecting the performance of Web sites in search engine results! We are here today to talk about page optimization of the site, page optimization includes the following factors: title title, URL, meta description Meta description, code structure, alt attribute image, site content.

First, the page title (title)

The title is a very important factor in Web page optimization. The caption appears above the browser and is also titled on the top of the search engine results. The title is the best place to put keywords, the title of the writing to be concise, clear, and the title of each page is not identical. For example, my client's homepage title is this: "Professional purification engineering, central air-conditioning engineering and electromechanical installation engineering services-Dongguan Purification Engineering Co., Ltd.", please note that the title will generally contain the combination of the main keywords. In this way, when others search purification engineering, Dongguan purification engineering, purification engineering companies such as these related keywords can see your site, because I mainly optimize the key word is purification engineering, so other central air-conditioning engineering and electromechanical installation works these now ranked

Second, URL

Now the site is generally used to build a CMS system, the previous CMS system generated URLs are generally dynamic, so not only for the search engine is not friendly, but also increase the load on the server. Now most of the CMS system has been provided to generate static HTML functionality, it can be said that the resulting web pages for search engines are relatively good. However, we should make the generated web address short and can contain keywords, so that for search engines, the rankings will be higher, such as http://www.shallen.org.cn/seo/211.html, such as the web address is short, and with the description of the keyword, And for the user experience is also good, others see it is about SEO articles. Now very advocated directory name Pinyin for search engines is also very friendly.

Iii. Description of description

Description in the head tag, but in the search engine results are generally displayed under the title, is the description of the current page, here can contain your keywords, but must be fluent and not piling. For example, my client's homepage is like this: "Dongxin Purification Engineering Co., Ltd. to undertake purification engineering, central air-conditioning engineering and mechanical and electrical installation projects." To provide purification engineering, construction, commissioning, testing and maintenance services. Welcome to have the purification project related demand customer calls the consultation: 13316603092. But it's important to note that each of your pages has a different set of description descriptions, and now the mainstream CMS system can do the same.

Four, code structure

In the important part of your site, please use the H1 and H2 tags, search engine for H1 and H2 tag is very attached. Use bold or strong tags in the highlighted areas, which has been proven to be a great help for search engine optimization. Please try to use less flash and Js,flash although the text content of the site can be a lot of color, but the search engine is not read, you can use a small amount. Many web designers often use JS scripts to make beautiful navigation, but search engines can easily confuse Java scripts, which are unfriendly to search engines. Now CSS can make very beautiful navigation out, so these should also try to avoid use. But please remember: In doing optimization at the same time please ensure good user experience, do not forget, you do the Web page is for others to see, and not for SEO and seo.

Five, alt attribute

Many people doing page optimization often ignore the alt attribute of the picture. For the related picture plus the corresponding keyword ALT description, you can let someone else search the image when you find your site.

Vi. content of the website

The content of the website is undoubtedly the most important factor. You want to sell your product or let others know about your site, first of all to ensure that the content of the entire Web page fluent, because other people can not be through the search engine to fully understand your site content. For the relevant site can be added with the export connection, this is also very good, but the export connection to grasp a degree, too much is not good. There is also the content of the site to be constantly updated, this can improve your ranking in search engines, the regular period will help your site in the search engine index faster, more frequent, and for the user experience you want to retain visitors, then you have to constantly update the content, or someone else to see once will not come again.

Again, the first thing to do SEO optimization is to identify good keywords, and then follow these simple rules to operate, you will find that your site ranking in search engines will be much better. About the best keyword determination, you can refer to my blog on the relevant articles.