Website optimization, SEO two words in the webmaster world will not be unfamiliar, as a webmaster every day with these two words to deal with. But a lot of webmaster said is to do SEO optimization every day, but do not know what site optimization to do is what work. The website optimization that the populace approves is three points: update content, send out chain, promote website. In fact, I think the site optimization is not just the three work content there are many, anyway, with the site-related factors are part of the site optimization, the overall site optimization is divided into stations and outside the station optimization, which is also commonly known as Liyingwaige Bar. So what is the main job of Web site optimization? Today, the author of this issue to Jane to share their views.
1. Search for Analytical Keywords
For Web site optimization, when the first step of the site is naturally to find the analysis of keywords, this is every station must do the work. After all, the site rankings are by keyword to display, it is not possible to search the user can be fully matched to find your site name it, and even if the full search does not mean that you can rank forward. Moreover, each stationmaster knows to the website optimization, must look for the Analysis keyword is an indispensable work content. If you say how to quickly start to the website optimization process, the natural search for analysis keyword is a stepping stone, but also the normal website optimization to the first step to success.
2. Layout site Keywords
Find the right keywords, naturally need to put these keywords layout to the site. In the layout of keywords, not to say that all are added to the keyword tag on the line, to be good at analyzing which keywords should use what kind of page optimization best. For example, the competition is relatively fierce natural choice of the home page or do not use these keywords, competitive medium can choose Column page optimization, for some long tail or less popular, using internal page optimization is the most appropriate. Only the rational layout of the keyword to the site, for optimization and search for a certain benefit.
3. Set the website title and the common label
Today's website Optimization In fact, is to optimize the title of the site, as long as a little bit of knowledge of SEO webmaster know, keyword ranking to be more forward, the best is to do the keyword to put in the title, because the spider crawling site is from the top down, so for the presence of the key words in front of their eyes a little more. There are commonly used tags such as h tags, alt tags, such as set the label is also a part of the site optimization work content, and webmaster know h tags and alt tags for the site optimization is very useful. Because the H tag can be easier to centralize the weight of the site, and the ALT tag allows search to better crawl to the site picture.
4. Website Structure Navigation optimization
Site optimization of the rational optimization of the site structure can be more conducive to search and users visit the site, so the ranking also has some help, and clear site navigation allows users to know at all times where they are in the site, and more use spider crawling site to crawl more content. Therefore, both are also part of the site optimization work content.
5. Website Interface settings
Many webmaster will ignore the role of the Web site interface, as far as I know, most of the personal webmaster procedures are downloaded through the network, and in order to save the direct use of the official interface template. In fact, for website optimization, the site interface too similar very easy to cause the site is not included, and it is easy to search to determine your site for the garbage station, because the template interface structure are identical, nature is more than one, less a lot. Therefore, to do a good job of website optimization, where the site interface setup work to do in place, do not produce a similar network with the high site.
6. Update the quality of the website content
The beginning of the author also said that the site optimization is recognized by the three elements is to update content, hair outside the chain, promotion. And in the website optimization, the force of the content is very big, because the content is not but the spider "Food" outside, or the user visits the website final goal, therefore, in the website optimization work content, the renewal website content is must do, but also must grasp the good content the quality close, After all, the search is now to determine whether the content of users useful technology is getting higher, so, this point to the webmaster, sloppy ah, but also related to the number of sites included in the problem.
7. Collection of external chain resources and stable update of the chain
Once I heard a sentence: Do the site ranking is equivalent to do outside the chain, as long as the quality and quantity of the chain higher, the site rankings will be better. For this point of view I also agree that webmaster in doing site optimization, the release of the chain is a daily work, and the webmaster Most of the time spent in the hair outside the chain to go. So the site optimization of the work content how can less have to do outside the chain? Of course, do outside the chain, not like blind head flies, casually, to know to collect the resources can be published outside the chain, and then to organize these resources to see what can be useful, which role is very small. Finally, nature is a continuous and stable way to increase the quality of the site outside the chain.
8. Competitor Website Analysis
Isolated, blindly just according to their own ideas to do site optimization is not desirable, this approach may be successful but the opportunity is not small. A successful seoer in fact will be in the analysis of competitors spend a lot of time, the reason is to be able to grasp the opponent's optimization speed, optimization methods, optimization results, and then formulate their own set of optimization scheme and competition. Therefore, a qualified seoer will analyze the competitor site as a part of the site optimization of the work content to see. Moreover, by analyzing the optimization of the opponent's website, you can let yourself know how to quickly surpass the opponent to eliminate the ranking position of the opponent's website.
9. Analysis of their own site snapshots, rankings, data collection, and adjustment is insufficient
Many webmaster for the Web site optimization needs of the analytical ability does not understand, always feel that since it is to do site optimization Why also want to analyze their website? In fact, the success of the webmaster, every day will analyze their website situation, so for their own control of the site detailed data is very helpful. The most basic analysis of the nature is that the site snapshots are new, keyword ranking is stable, the amount of continued increase and so on basic Web site data, and can be through these analysis to know which aspects of the lack of adjustment. Therefore, for website optimization, analysis of their own site is also part of the work content.
For the site optimization is not just a simple three work content, I think everything and the content of the site is part of the site optimization. If the site optimization compared to a vacant room, then the site optimization of the work of the content is one of the furniture, as long as each of the coordination can be more room more beautiful and also without losing the smooth sex. This article is about here, by www.7254.com Langao site Long collation, A5 starting, reproduced please indicate the source, thank you!