The era of cloud technology, Microsoft Nadra and small Mirejun why come together?

(Visit Xiaomi's home for Microsoft CEO Satia Nadra)

In a new era of cloud technology and cloud services, the CEO of two companies understands this wave of opportunity. The two CEOs are Satia Nadra and one is lei June.

June 25, 2015, when thunderbolt with Xiaomi formally announced into the CDN Market, Lei June at the launch site said: "I think this wave of cloud service opportunities inside the most important is what?" is a smart phone. Lei June further explains: "The rise of smartphones has spawned a rapid growth in the entire cloud services market. Judging from our figures, I think the future market of cloud services is really as vast as the stars and the sea. ”

And in February 2014, when Satia Nadra became Microsoft's third CEO, he put forward a new strategy of "moving first, cloud first". In July 2014, Nadra in an e-mail to the company, stressing: "In the mobile first, cloud First world, Microsoft is a productivity and platform company." We will reinvent productivity so that every organization and individual in the world can do more and achieve more. ”

February 23, 2018, after the Chinese New Year, Xiaomi and Microsoft announced the signing of a strategic memorandum of cooperation, combined with Microsoft's technical strength in the fields of cloud computing, artificial intelligence, and Xiaomi in the diversified mobile, intelligent equipment and services market advantages, further deepen the strategic partnership between the two sides. Nadra and Lei June, two see the Cloud Technology Era Opportunity CEO, came together.

The bi-British society in the era of cloud technology

The strategic partnership between Microsoft and Xiaomi begins with a deep understanding of cloud services.

Nadra and Lei June are born in the traditional software industry of the elderly, Nadra in 2014 to take over the Microsoft CEO is the 22 Microsoft Old man, and Lei June from 1992 to join Jinshan to 2007 resigned as Jinshan CEO has been 15 years, and to 2014 announced to 1 billion US dollars in the cloud computing, Lei June can say that in the software industry for 22 years.

If Nadra and lei June have anything in common, Nadra born in 1967 and Lei June, who was born 1969 years ago, have a deep understanding of the traditional software industry. As early as 1992, Lei June and colleagues co-authored the book "in-depth DOS programming." And in the 15 years of Kingsoft Software career, WPS Office software has been the flagship of Kingsoft software products, but also undoubtedly let lei June for Microsoft has been advocating the productivity has a deep understanding. 2011, the former president of the Microsoft Asian Engineering Institute, Microsoft Asia-Pacific Research and Development Group chief technology Officer Hongjiang to join as the CEO of Jinshan Software, further strengthening the common ground of Nadra and Lei June.

In 2010, lei June and other people founded the Xiaomi company. Almost no-good millet, just three years of time, Millet created the world's attention to the results: market share, domestic first, the fifth in the world. Even the American Times weekly reviews Xiaomi as "China's Phone King". At the end of 2014, after witnessing explosive growth opportunities for smartphones and cloud services, the Kingsoft group announced a $1 billion "all in" cloud computing. At the same time, Nadra, after taking office as CEO of Microsoft, announced the massive investment in cloud computing, and then the cancellation of the acquisition of Nokia.

It can be said that in-depth knowledge of mobile and cloud, let Nadra and Lei June both to cloud services "all", while the cloud era of business models and business logic to create bold and innovative. "To be able to do their own do not do, open-minded to cooperate with you", lei June constantly stressed that this sentence is Nadra in the post-Microsoft CEO has been in the practice of the strategy. Both people are deeply aware that the past closed business model has come to an end, and the full opening and cooperation is the main theme of the cloud technology era.

Escalating strategic cooperation

Since 2015, Microsoft and Xiaomi have accelerated the pace of cooperation.

March 18, 2015, in Shenzhen, the Windows Hardware Innovation Engineering Conference (WinHEC), Microsoft announced a strategic partnership with Xiaomi, invited Xiaomi 4 mobile phone users to participate in the Windows 10 Mobile beta. This WinHEC conference was held again by Microsoft for seven years.

On September 22, 2015, at the 2015 China-US Economic forum, Xiaomi announced that in addition to Kingsoft, it will also start using the Windows Azure Public cloud as a "Xiaomi cloud service" as the cloud storage platform for the internet operation of the century, and the ultra-large-scale operational advantages of Microsoft Intelligent Cloud worldwide. will also help accelerate Xiaomi mobile phone into the international market.

June 1, 2016, the cooperation between Xiaomi and Microsoft upgraded again, the two sides will be involved in the patent cross-licensing and transfer agreement content. According to the Wall Street Journal, Xiaomi has agreed to buy about 1500 patents from Microsoft, and the Wall Street Journal says Xiaomi buys intellectual property to sell its equipment outside the developing market one day, with the ultimate goal of selling handsets in the US. As part of the agreement, Xiaomi will pre-install a range of applications such as Microsoft Office and Skype on its mobile device.

October 31, 2017, Nadra visit to China during a visit to the home of Xiaomi, Nadra at the scene personally experienced millet mobile phones, millet TV, millet notebooks and other products.

February 23, 2018, the two sides upgraded cooperation in addition to the continued cooperation in cloud services, Xiaomi and Microsoft are discussing the further deepening of cooperation in notebook computer equipment, in joint marketing, channel support and Xiaomi future notebook and notebook product development, etc. Microsoft will vigorously push Xiaomi products into more global markets. In addition, the two sides are also discussing the integration of Microsoft Cortana (Cortana) and Xiaomi Smart speakers into the international market more likely, Xiaomi and Microsoft's engineering, product and business promotion team will carry out regular high-level exchanges, and further promote this cooperation.

It is worth mentioning that the two sides will strengthen a wide range of AI cooperation: will involve computer vision, speech, natural language processing, text input, dialogue AI, knowledge Base, search and other Microsoft AI technology, as well as Bing search, Edge browser, Microsoft Cortana, Microsoft Xiaoice, SwiftKey, Microsoft translation Translator, PIX cameras, cognitive services, Skype and other Microsoft products and services, the two sides will better integrate Xiaomi hardware, software and Internet products, for Xiaomi users to bring a more complete productivity experience.

Recalling the process of cooperation between the two sides, we can see that since 2015 has intensified cooperation, repeatedly breaking the traditional business logic, including the transfer of 1500 patents has refreshed the industry's understanding of business logic. By the beginning of the 2018, expanding into more product areas and extensive cooperation in the field of artificial intelligence, the industry has more expectations for the mobile and cloud-era business model.

When system-level innovation meets internationalization

At the beginning of 2018, Microsoft, led by Nadra, broke the $700 billion market mark. At the 2018 Xiaomi annual meeting, Lei June said Xiaomi in October 2017 in advance to achieve the revenue of hundreds of billions of goals, across the hundreds of billions of threshold millet only 7 years, and Apple spent 20 years, Facebook used 12 years, Google spent 9 years, Lei June said 2018 Millet will have a great opportunity to enter the ranks of the world's top 500.

What's the way to the future? How will the stars of the era of cloud service arrive? At the 2018 Xiaomi annual meeting, Lei June said: "Xiaomi is an engineer culture-led company, technological innovation is our pursuit of the bones." In 2017 we began to achieve system-level technological innovation in a single product, compared to our previous innovations in individual functions. ”

System-level innovation will be the future of Xiaomi main channel. Last year, Xiaomi released the first independent research and development of mobile phone chip surging S1 and successful production of commercial, thus becoming the world's only four with mobile phone chips and mobile phone machine independent design, manufacturing capacity of one of the enterprises. In addition, Xiaomi has built the world's largest IoT platform through a vast ecosystem of smart hardware and continuous investment in cloud services, and has pioneered the success of landed products in the domestic AI field. At present, Xiaomi has more than 24,000 total patent filings worldwide, with an authorized total of 5,920, of which about half are global patents.

In terms of internationalization, Xiaomi has also made great strides. At present, Xiaomi has entered more than 70 countries and regions, and sales in 16 countries have entered the top 5. Among them, the Indian market is particularly prominent, according to a number of research agencies data, from the third quarter of last year, Xiaomi in India market share first. In addition, small bet has strong growth momentum in the south-west European market, represented by Indonesia, in the ASEAN market, Russia as the representative of the Eastern European market and Spain.

and system-level innovation and internationalization is also Microsoft's strengths. Microsoft Azure Cloud brings together the many achievements of Microsoft's system-level innovation, including the integration of Microsoft's more than 40-year basic research and development in artificial intelligence, as well as the internationalization of a variety of AI services in more than 100 countries worldwide, paired with Xiaomi's hardware platform, a new era of "double-hung". and Microsoft Azure Cloud launched in September 2017 in China's "Intellectual Property Protection Program" with unlimited compensation and 10,000 Microsoft patents to help Chinese enterprises to sea, reduce the risk of infringement.

The cooperation between Microsoft and Xiaomi has just begun, especially in the system-level innovation level of cooperation, there is still a lot of space. For example, Microsoft Xiaoice and Xiaomi Smart speaker cooperation, it is expected to open the new value of human-computer interaction space. In contrast to the command-based voice control of other smart speakers, Xiaoice can communicate with the user in a conversational manner, constantly searching for and locating the user's true intentions, and then executing the command. Obviously, many users in the face of smart speakers, the instinctive response is to talk with the smart speaker, rather than simply give a simple command, Xiaoice can greatly improve the user experience of the smart speaker.

According to IDC, the international market research company, the fourth quarter of 2017, China's mobile phone market overall shipments fell by 15.7%, Xiaomi shipments have risen 57.6%. Among the top five manufacturers in China's mobile phone market, only Xiaomi has a "all in" cloud service and has formed a large-scale public cloud service.

Although Lei June said 2018 to develop the international market is the focus of millet, 10 quarters to return to the domestic market first is the new goal, but for the longer-term millet, to truly enter the world's top 500, it is necessary to in the system-level innovation this main channel and Microsoft, such as the world-class productivity platform company cooperation. In the 2018 era of cloud technology, Microsoft Nadra and the small Mirejun came together, this is the historical necessity. (Wen/Ningchuang)

The era of cloud technology, Microsoft Nadra and small Mirejun why come together?