Website optimization, whether the renewal of stability, the stability of the chain or the final ranking stability, we can be very good control, but the face of the Baidu algorithm of irregular adjustments, but not we can control. Therefore, in the site optimization process, in addition to stability, but also in stability. The overall stability of the site can reduce the loss of Baidu algorithm adjustment, therefore, Shanghai Zhen Island SEO experts think should be from the following aspects to deal with the Baidu algorithm of irregular adjustments.
1, the content of the website. Search engine on the same collection will be based on the weight of the site to choose, the general weight of the site is included in the possibility of a large number of high. As a webmaster, if the weight of the site is high enough, you can use synchronous Update method, as far as possible to copy the content of their own first included, otherwise such content for Baidu may be ineffective. For originality, experts suggest that for the ability to original webmaster, can be the original content to contribute, through the way of soft text to improve the quality of the site outside the chain, if only the original content published on their own website, the number of published content of the site, the weight of the effect of ascension instead of the soft text to contribute to the larger.
2, the site outside the chain. With the continuous adjustment of Baidu algorithm, webmaster can find the site outside the chain of Baidu management in the continuous strengthening of the external chain real-time, update rate, quality has made a higher demand. All indications are that Baidu on the site outside the chain of regulation in a little bit to strengthen, the webmaster in the flower to do outside the chain at the same time, more should pay attention to the legality of the chain, regularity, quality, etc., to enhance the construction of the chain of skills and methods.
3, weight and ranking. For the site weight and keyword rankings, Baidu relatively more emphasis on business users and enterprise users, the personal webmaster requirements more stringent. For the current operation of the webmaster, as long as a good operation of the current site, or can achieve good results. For the hands of a large number of Web site resources and network of webmaster, the simultaneous operation of multiple sites may also become more relaxed. Baidu should be doing something about it in terms of a site that has long relied on cheating to get its rankings.
4, user experience and Word-of-mouth. We all think that Baidu more and more pay attention to the site's user experience, in fact, the performance of the search engine is only a number of page structure, site content popularity, site update rate, and relative to the weight of the site reflects the external chain indicators. If the user experience is simply understood as the beauty of the site template, Web site color matching is appropriate, that may be more than the webmaster, at least the search engine is not so intelligent, for the user experience, more is the use of some side of the measurement indicators and detection means, from the point of view of technology combined with users to achieve. Whether man-made or technical processing, in the eyes of Baidu, is always the user's behavior and habits in the first place, as a webmaster must learn from the strategic point of view Baidu and Baidu's ideas.
The face of Baidu search engine irregular algorithm adjustment, are you ready? As a seoer, how would you react?