The location of watercress, the problems of watercress and the solution

Article Description: This analysis report is mainly from the positioning of watercress, watercress current problems and individual think more reasonable solutions in several aspects to analysis of watercress products. Although the analysis report does not say many of the advantages of watercress, but because of the recognition of watercress, I will choose to put more energy in the excavation of the lack of watercress and how to solve these problems, I hope watercress can grow faster

We all know that watercress relative to Renren, happy net these current market occupancy rate of the Web 2.0 SNS, in the content of originality, article quality and community environment and many other aspects have a distinct advantage. Today, I want to talk about the current situation and future development of watercress products from the perspective of the main purpose of using these Web 2.0 products.

The core problem to be solved in watercress

First of all, from the main purpose of people use, the current Internet products can be broadly divided into two categories:

1. To maintain the offline circle of friends. such as Facebook, everyone, happy and so on.

2. To achieve the goal of efficient access to valuable information through the screening of other people's information. such as micro-bo, watercress.

Based on these two different purposes, the core needs of users are also fundamentally different:

1. Users of the first category of products are truly concerned with "people". (How are their good friends lately?) They are focusing on something to deepen their understanding of "people".

2. The users of the second category of products are really concerned with the "thing" (information) itself. Attention to the same people or industry celebrities for these users is more to find the carrier of information. (They play more of the role of the information filter) I think, this may be why the watercress to use one-way attention to the reasons for the model.

As for why I put the watercress into the second category, because most of the users of watercress, is the use of watercress to view reviews (film review, music, groups, the city activities ...). ）。 They want other people with the same interests to help them sift through the information and leave the Really useful information behind (the more recommended posts are put in front of the principle).

So, I think, for watercress, all the product line should be to help users solve the problem of how to efficiently access information, whether from the product design or architecture should be around this point to expand it.

The relationship between the product lines

For watercress Reading (film, music) and watercress community, nine points of these different product lines, although the functions are different, but they serve the same group of users-Doug, for Tao Min, as long as came to watercress, all of these products are soybean flap. All new product trials are based on the watercress this platform brand recognition and love. Therefore, the overall consistency of these products in watercress becomes very necessary. Whether from visual design or interaction, this consistency for the brand development of watercress is also very important.

Second, all the products to achieve the ultimate goal is also consistent, are to enable the beans people can be more efficient access to valuable (they need) information. So how to get through to these products, so that each product can promote each other's development, so that users can naturally in the watercress between the products, to use those who are more valuable to their products, but also watercress can grow a major reason.

Based on this relationship between products, I think we can make a slight adjustment in product design:

The consistency of user operation interaction. Among the different products in the watercress, they do not interact in the same way. For example, nine points with the same as Watercress radio, are using pop-up window display of watercress products, can radio by clicking on the upper right corner of the link directly back to watercress music and watercress home, nine points but only back to nine points home (although it is in the way of pop-up window, this interaction will be with the user's use habits some contrary, It is also not conducive to maintaining consistency in the operation interaction between products.

Label consistency.

1 The consistency of the label UI Vision. In different products, labels that want to express the same functionality are not always consistent. For example, "recommend" Bar, in the group, reading, 9.3 Places the button has three looks. (table 1)

2 The consistency of a group of labels used in each product. You can see from table 1 that the various groups of labels in different product lines are designed to work in a visual style and function.

3 Each group of labels inside the logic of the design to be further scrutiny. For example, in the same city activities of the plate, "I am interested in" + "I want to participate in" and "recommend" whether some semantic overlap it (will make the user a bit confusing.) "Participation" has the meaning of "interested", "recommend" also have the meaning of interest. Users may wonder whether I am simply "interested" or "recommending" to others. Recommend "to others, there is no need to go to some of the" interest "button, perhaps the first two click on the pop-up dialog box, plus a check whether the" Recommended "checkbox?

Second, the interrelationship between products. I did a small focus. User research, the results show that, based on the years of Internet products education, we agree that "my watercress" should be able to see all of my watercress product dynamics. It should include I read (I see, I listen), beans (comments recommended, etc.), my team, my city activities, my bean mail, my subscriptions (nine RSS).

Suggestions for enhancing the collection function

Many people start to contact with watercress, are from the above to find book reviews, film review began, at that time watercress for people, just a knowledge acquisition tool. But as the use increased, people began to settle down in the watercress. Set up their own reading records, purchase books, nine-point RSS subscription, and a series of records of their own knowledge of the growth process of learning. At this time of watercress, for them, more to assume the function of personal knowledge management, from the acquisition of knowledge, preservation, sharing to output. In other words, the needs of the bean people to keep knowledge is always there, and it is becoming more and more intense. And knowledge preservation is also a community can stick to the user another magic weapon. However, the present state is hard to find a product that can independently undertake this personal knowledge management function. Bean people will their knowledge scattered in the placement of Google Reader, Blog, Weibo, everyone, watercress and so on a variety of platforms. So, let watercress become bean people's knowledge manager, help bean people better learning and growth is the user's needs are also in line with the self positioning and values of watercress.

[1] [2] Next page