The next local tyrants is you--2014 Russia mobile game market overview

2014 Russian Game market

Recently, a friend in China said to me: "The month water but a million are embarrassed to take out to say their own game." "This makes the small series extremely surprised, perhaps is precisely because of various intricate factors, 2014 's hand Tour industry explosive development, also lets the Chinese game market appear somewhat impetuous." Markets in many countries have begun to be scrubbed by China's big issuers, and in recent years many small language regions have received increasing attention. Today, Xsolla will be from the scale, market status, products, localization and other aspects of the future will become the game developers must contend for the region-Russia.

1. Market Size

Russia, known for its stable network coverage, is the world's nineth-largest population, and the country's mobile market is Android, with 66% of the market, while iOS devices are much lower than Android. According to Newzoo and Mail.ru's combined data, Russia has 33,800,000 mobile gamers, occupying 79% of the country's market share of gamers, and has reached 165 million U.S. knives in the mobile game market in 2013.

2. Russian internet and mobile network

The Russian internet is the Mail.ru and Yandex of the two families. Here's a look at some of the facts about these two markets in Russia:

Russian internet giant Mail.ru

Mmail.ru operates two of the largest Russian online social networking sites Odnoklassniki (mobile OD is more entertaining social, Instagram, Pinterest) and VKontakte, referred to as VK. Founded in 2007, VK is currently the largest and 8th-largest social networking site in Europe, with a proven user count of 250 million, covering Eastern Europe, 67% of which are Russian users, and a total of $1.47 billion acquired by Mail.ru in September.

Yandex

Yandex is also one of the Russian internet giants, offering services such as search, news, maps and encyclopedia, e-mail, ecommerce, payments, internet advertising and other services. Its search engine has more than 60% market share in Russia, while Google's market share in the country is 21.9%. Second, the three major mobile operators in Russia are: Mobile TeleSystems (MTS), BeeLine, MegaFon.

3. Game Localization

First, language localization: The Russian official language is Russian; a few people can speak English. Therefore, to enter the Russian market, product language must be localized.

Russian game style

Secondly, in the game style, in Russia, popular game style mainly include: Western Magic, Ancient Rome, King Arthur, War and other classic Western themes. From AppAnnie's best-selling list, we can see that almost exclusively SLG, RTS, and of course, the Battle of the nation's favorite shooting strategy game-by the Russian internet giant Mail.ru group my.com issued evolution:battle for Utopia, The screen is exquisite, since the launch, has continued to hot until now, ARPG also began to show, such as the Chinese issuer Infiplay issued demon Slayer.

Finally, and most importantly, Russia's localization payments. Russia's main mode of consumption is cash, and online payments are not highly dependent. Common local payment methods are: Xsolla, WebMoney, Qiwi Wallet, Yandex.Money, RBK money, Robokassa.  regular Goole play and AppStore, generally have access to official payment methods, credit cards can be used for direct consumption.

Russian games payment method share, Ewallet e-wallet: 30%,sms and mobile payment SMS and Move payment: 18%,credit card credit: 28%,offline payments offline Payment: 24%.

4. Promotion

Russia's hand-tour marketing appears more sustainable and long-term.

Promotion rhythm: Promotion does not lie in the list, but continue to import effective users, the larger promotion, can push the game to the free list of TOP200 around, one months a big push. Promotion Cost: $3-4

Russian Hand Tour Market promotion

Promotion channels: VK, Facebook, Internet Alliance and so on.

Here are some of the products in Google Play bestseller TOP10: Empire:four Kindoms, a strategic product for the global market in Goodgames, Germany, and a classic Western theme.

5. Chinese hand-Tour distributor issued in Russia

Xsolla believes that in contrast to the Asia-Pacific saturation of the game market, there are extremely difficult to progress in the European and American markets, may wish to come to Russia to find more opportunities for development. Russia is the next market to be tapped.

The next local tyrants is you--2014 Russia mobile game market overview