The twelve famous rules you have to follow

I. Matthew Effect

There is a story in the New Testament Matthew. Before a King traveled far, He gave each of the three servants a silver ingot and told them: "You are going to do business. When I come back, see me again. "When the king came back, the first servant said," Master, I have earned 1 0 for the silver ingot you gave us. "So the King rewarded him with 10 cities. The second servant reported, "Master, I have earned 5 ingots for the silver ingot you gave me. "So the King rewarded him with five cities. The third servant reported: "My master, I have been saving the silver ingot you gave me in my towel. I am afraid of losing it and have never taken it out. "Then the king ordered the silver ingot of the third servant to be rewarded with the first servant, and said," If there are few, he will take all his money. If there are too many, give it to him to help him. "This is the Matthew effect.

Looking around us, we can find many examples of the Matthew effect. People with more friends will get more friends through frequent interactions; those who lack friends will stay alone. This is especially true in terms of money. Even if the return on investment is the same, a person who invests more than 0 times will return 10 times more. This is a winner-sharing society. If you use the Matthew effect, the winner is you.

For business development, the Matthew effect tells us that to maintain an advantage in a certain field, we must rapidly expand in this field. When you become the leader in a certain field, even if the return on investment is the same, you can easily get more benefits than weaker peers. If there is no strength to quickly expand in a certain field, it is necessary to constantly look for new areas of development in order to ensure a good return.

Ii. Watch Theorem

The watch theorem means that when a person has a table, he can know what time it is, but he cannot determine when he has two tables at the same time. The two tables do not tell a person a more accurate time. Instead, they will lose confidence in the accurate time. What you need to do is to choose one of the most trusted ones and try your best to calibrate it as your standard and follow its instructions. Remember Nietzsche's words: "brother, if you are lucky, you only need to have a kind of morality instead of greed. In this way, it is easier for you to bridge the bridge. "If everyone" chooses what you love, and you love what you choose ", you can feel at ease whether it is successful or not. However, many people are troubled by the fact that they are "two tables" with nothing to do. They don't know which one they should believe in, and there are people under the pressure of the environment and others, I chose a path that I did not like. For this reason, I am depressed for my life. Even with remarkable achievements, I cannot feel the joy of success.

Watch Theorem gives us a very intuitive inspiration in terms of enterprise management, that is, the management of the same person or the same organization cannot adopt two different methods at the same time, you cannot set two different targets at the same time. Even a single person cannot be controlled by two people at the same time. Otherwise, the enterprise or this person may be at a loss. Another implication of the watch theorem is that everyone cannot select two different values at the same time. Otherwise, your behavior will be in disorder.

Iii. invalid law

The most intuitive expression of the Law of not worth is that it is not worthwhile to do things that are not worth doing well. It seems that this law is no longer simple, but its importance is always overlooked. The law of not worth reflects people's psychology. If a person is engaged in something he thinks is not worth doing, he will always be cynical and perfunctory. Not only is the success rate small, but even if it succeeds, it will not feel much sense of accomplishment.

What is worth doing? Generally, this depends on three factors.

1. values. We have talked a lot about the values. We can do it with enthusiasm only when it meets our values. 2. Personality and temperament. If a person does a job that is totally different from his personality, it is very difficult for him to do a good job. For example, a person who has a good relationship becomes an Archive Clerk, or a shy person has to deal with different people every day. 3. Real situation. The same job is done in different situations, which gives us different feelings. For example, in a large company, if you are initially engaged in a complex job, you may think it is not worthwhile. However, once you are promoted to a foreman or department manager, you don't think so anymore.

To sum up, it is worth doing the following: it meets our values, suits our personality and temperament, and allows us to see our expectations. If your job does not have these three factors, you need to consider a more appropriate job and strive to do it well. Therefore, for individuals, they should select one of the various optional goals and values and then strive for it. "Select what you love, love what you choose" can stimulate our perseverance, and we can feel at ease. For an enterprise or organization, it is necessary to analyze the characteristics of its employees and allocate work properly, for example, employees who wish to achieve a higher degree of success can take the lead or take the lead to complete the work that has certain risks and difficulties, and give them regular affirmation and praise when they are completed; enable more affiliated employees to participate in a group × work together; enable employees with higher power to serve as competent personnel. At the same time, it is necessary to strengthen the employee's sense of recognition of the company's goals, so that employees can feel the work they have done is worthwhile, in order to stimulate the enthusiasm of employees.

Iv. Peter's principles

Peter works by American scholar Lawrence? Peter came to the conclusion after studying the phenomena related to personnel promotion in the Organization. In various organizations, due to his habit of promoting and promoting competent personnel of a certain level, therefore, employees tend to be promoted to an incompetent position. Peter's principle is sometimes referred to as "crawling. This phenomenon is everywhere in real life: a competent Professor cannot be competent after being promoted to a university principal; a good athlete is promoted to an officer in charge of sports without doing anything.

For an organization, once a considerable part of the Organization's staff is pushed to its incompetent level, it will result in a float and inefficient organization, leading to mediocre people and stagnant development. Therefore, it is required to change the promotion mechanism of enterprise employees who simply "Decide to promote based on contribution", so that they cannot do well at a certain position level, it can be inferred that this person is qualified for a higher level of role. A scientific and reasonable personnel selection mechanism should be established to objectively evaluate the competence and level of each employee, and assign the employee to a qualified position. Do not regard job promotion as the primary reward method for employees. A more effective reward mechanism should be established, and salary increases, vacations, and other methods should be used as incentives. Sometimes, promoting an employee to a position where the employee cannot make full use of his talents is not only a reward to the employee, but also a loss to the Enterprise.

For individuals, although each of us is looking forward to continuous promotions, we should not take the climb up as our only motivation. Rather than finding a position that is not fully qualified to support and be at a loss, it is better to find a position that can be easily used to give full play to your expertise.

V. zero-sum game principles

When you see two opponents, You can say they are playing "zero-sum games ". In most cases, there will always be one win and one lose. If we calculate the victory as 1 point and the loss as-1 point, then the sum of the two points is: 1 (-1) = 0. This is the basic content of "zero-sum games": players win or lose, while one party wins and the other party loses. The total score of the game is always zero.

Zero-sum games are widely used because they are found to be similar to zero-sum games in all aspects of society. The glory of the winner often hides the bitterness and bitterness of the loser. From individuals to countries, from politics to economy, it seems that the world is a huge "zero-sum game" field. This theory holds that the world is a closed system, and wealth, resources, and opportunities are limited, the increase in wealth for individuals, regions, and countries will inevitably mean the looting of others, other regions, and countries. This is a "Evil evolutionary"-style world of weak meat.

However, in the 20th century, after two world wars, rapid economic growth, technological progress, globalization, and increasingly serious environmental pollution, the zero-sum game concept is gradually replaced by the "win-win" concept. People begin to realize that "self-interest" does not have to be based on "harm to people. Through effective cooperation, a happy ending is possible. However, from "zero-sum games" to "win-win", all parties must have the spirit and courage of sincere cooperation. Do not be clever in cooperation, and do not always want to take advantage of others' advantages, you must abide by the rules of the game. Otherwise, the "win-win" situation will not be possible, and you will eventually suffer your own losses.

Vi. Washington cooperation rules

The law of cooperation in Washington says: one person is perfunctory, two people are mutually reinforcing, and three people will never be able to do anything. The story is somewhat similar to our "three monks. Human-to-human cooperation is not a simple addition of human resources, but more complex and subtle. In human-to-human cooperation, assuming that each person's abilities are 1, the cooperation result of 10 people is sometimes much larger than 10, sometimes even smaller than 1. Because humans are not static animals, and they are more like the energy in different directions, they naturally get twice the result with half the effort when pushing them, and nothing happens when they conflict with each other. In our traditional management theory, there is not much research on cooperation. The most intuitive reflection is that most of the current management systems and industries are committed to reducing unnecessary labor consumption, rather than using organizations to improve people's efficiency. In other words, the main purpose of management is not to make everyone the best, but to avoid too much friction. The 2nd Century will be an era of cooperation. Fortunately, more and more people have realized the importance of sincere cooperation and are working hard to learn cooperation.

Bonny's law of labor: one person can dig a hole in one minute, but 60 people can't dig a hole in one second.

Cooperation is a problem, and how to cooperate is also a problem.

7. Laws of wine and Sewage

The law of wine and sewage means that if you pour a spoonful of wine into a bucket of sewage, you get a bucket of sewage; if you pour a spoonful of sewage into a bucket, you still get a bucket of sewage. There are several difficult people in almost any organization. They seem to exist to make things worse. They spread rumors and undermine the harmony within the Organization. The worst thing is that they are like rotten apples in the fruit box. If you don't handle them in time, they will quickly infect and smash the other apples in the fruit box, what's terrible about "rotten apple" is its amazing destructive power. An upright and competent person may be swallowed up into a chaotic department, and an untrustworthy person can quickly turn an efficient Department into a sandbox. Organizational systems are often fragile and built on mutual understanding, compromise, and tolerance. They are easily attacked and poisoned. Another important reason for their extraordinary capabilities is that damage is always easier than construction. A craftsman who has made ceramics over time can destroy them in a second. If there are more skilled workers, there will be no decent work achievements. If there is such a donkey in your organization, you should immediately remove it; if you cannot do so, you should tie it up.

8. Bucket Law

The Law of a bucket is that how much water a bucket can hold depends on the shortest board. This is a common problem that any organization may face, that is, the components that constitute an organization often determine the level of the entire organization.

The components that constitute an organization are often different, while the poor components often determine the level of the entire organization.

Different from the law of water buckets and The Law of wine and sewage, the latter discusses the destructive power in the organization, while the shortest board is a useful part of the organization, it is only a little worse than other parts. You cannot discard them as bad apples. The strength cannot be eliminated. The question is how much weakness you tolerate. If it becomes a bottleneck that hinders your work, you have to do something.

If you are in an organization, you should: 1. Make sure you are not the weakest part; 2. avoid or reduce the impact of this weak link on your success; 3. If you are unfortunate, you are at this stage, and you can also take effective measures to improve, or transfer to another job.

9. Mushroom Management

Mushroom management is a management method for many organizations to treat beginners. Beginners are placed in a dark corner (unvalued departments or jobs ), let's drop a piece of dung (without any criticism, criticism, and proxy efforts) and let them survive (without necessary guidance and support ). I believe many people have such an experience as "mushroom", but this is not necessarily a bad thing, especially when everything was just getting started, it was just a few days before "mushroom ", it can eliminate many unrealistic fantasies, bring us closer to reality, and make the problem more practical. For an organization, new personnel are generally treated equally, there will be no big difference from the starting salary to the work. No matter how talented you are, you can only start from the simplest thing at the beginning. The "mushroom" experience is like a cocoon for young people who are growing up, this is a step that must be taken before regionalization. Therefore, how to efficiently walk through this section of life, learn from it as much as possible, mature it, and establish a good and trustworthy personal image, it is a topic that young people who have just entered the society must face.

10. Occam's Razor Law

If you think that success is possible only when you are busy and busy, you are wrong. Things always develop in a complicated direction, and complexity will lead to waste, while efficiency comes from simplicity. Most of the things you have done may be meaningless. A truly effective activity is only a small part, and they are usually hidden in complicated things. Finding the key and removing unnecessary activities is not that complicated.

Occam Razor: do not add any entity if there is no hair.

In the 12th century, William of OCCAM was bored with endless quarrels about "common" and "essence". He advocated name-Based Reasoning and only admitted what exists, we believe that the general essentials of empty objects are useless and should be "shaved" relentlessly ". He argues, "do not add entities unless necessary. "This is what we often call Occam Razor ". This razor has been a threat to many people and is regarded as an evil saying. William Himself is also hurt. However, this does not damage the sharpness of the knife. On the contrary, it has been growing faster and faster for centuries and has already surpassed the original narrow field and has extensive, rich, and profound significance.

Occam's Razor law can be further deepened into a simple and complex law in enterprise management: it is easy to make things complex and complex. This law requires that when dealing with things, we should grasp the main essence of things, grasp the mainstream, and solve the most fundamental problems. In particular, it is necessary to adapt to nature and avoid artificially complicated things so that they can be handled well.

Rules of and

80% of the work you have done comes from 20% of your efforts, and 80% of your efforts only get 20% of the results.

12. Money Problems

When someone tells you, "it's not money, it's a matter of principle.

In general, money is the scale of value, the medium of exchange, and the storage of wealth. However, this argument ignores the other side of it, which is intoxicating, crazy, and exciting, and does not talk about money-loving psychology. Marx said that money is "the centrifugal force of human feelings", which refers to this aspect.

With regard to the nature, function, and success of money, people have left countless incisive and profound sayings and sayings since ancient times. We often see that people are excited for money, making money, and teasing themselves with pictures of wealth. Money has a huge and extensive impact on the world order and our lives. This impact is sometimes potential, and we often do not realize that it has a huge role, but what's amazing is that it was completely created by humans themselves. The driving force of getting rich does not come from the biological needs, and the same phenomenon cannot be found in animal life. It cannot adapt to the basic goal and cannot satisfy the fundamental needs. Indeed, the definition of "getting rich" is to get things that exceed your own needs. However, this seemingly untargeted driving force is the most powerful force of mankind. It hurts each other for money, far more than other reasons.