Three ways to determine how competitive a keyword is in a search engine

Keywords, this is a lot of doing SEO people are very sensitive words. Many SEO professional habits may be in life or learning to see some good keywords, will unconsciously to search engines to see the value of the word, this approach is to know the keyword in the search engine competition. We choose the keyword to select the number of those searches, the competition is small keywords. If there is a lot of bidding after this keyword, there will be many SEO sites on the homepage, then there is no doubt that this keyword must be very popular and very commercial value. Good keywords of course the competition is fierce, but how to judge a keyword competition degree?

first, the number of relevant pages of search engine

It is an important aspect of choosing key words to judge the degree of competition. So in the choice of keywords, a lot of SEO people will be in search engines, input this keyword, look at the search engine returned the results are many, the return of the results are more competitive, vice versa may be less competitive. This method is simple and easy to operate, and the results are more intuitive, many SEO service personnel are the first use of this point to see the degree of competition. This result has a certain reference value, but if only in this way to do will affect the results of the correct. Because search engine search results are not necessarily the title contains this keyword, but also include the Web page contains this keyword as well as the words in the Web page can constitute this keyword, can not fully reflect the competitiveness of the keyword.

second, the key words Baidu bid ranking

As mentioned in the previous point, natural search results are not ideal enough to explain exactly how competitive the entry is. So, with the keyword Baidu bidding rankings? This is a good way to judge the degree of competition in the keyword. Just imagine, if a keyword to do a lot of bidding rankings, that means that the keyword is very commercial value, because it can be taken up to do bidding, must be carefully studied by the merchant. This is a reliable way to judge the degree of entry competition. If the word Baidu bidding a lot of rankings, it is certain to do this keyword SEO site on a lot of, that word must be a relatively large competition.

third, the specific analysis of the key words in the first few pages of the site

For those natural search after the return of more results, do Baidu bidding also more keywords, but also to specific analysis of the keywords ranked in the first few pages of the site. To specific analysis to see if there is a portal station, the industry station inside the page and Baidu products such as Baidu know the page, if this keyword in the Baidu home page are Sina, Sohu, QQ, Baidu and other stations, or some industry name station, or Baidu know, Baidu Pictures, etc., that the word competition is certainly very strong. If you choose such a keyword, it will take a lot of time and energy to maintain. Some even a two-level domain name or even a three-level domain name, if the front has large stations, the weight of a very high site, its promotion resistance is also very big, just do the new station is difficult to go beyond.

These are the basic ways to judge a keyword's degree of competition. Keyword Competition degree of judgment and research in the SEO has a pivotal role, the general selection of keywords to be through several methods of comprehensive investigation, can not be alone with a method, because a method is inevitable biased, and if the key words are not selected, may be a huge investment in the early period can only be wasted. Do the site's SEO, like a war, to achieve the enemy can be victorious, judge the strength of a good competitor to let us in the site to promote the promotion of better.

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