Today's hottest and most oriented marketing: Search engine marketing Sem/seo

As the main entrance of Internet users, the importance of the search engine to enterprise promotion is self-evident. For many sites, especially corporate sites, the vast majority of traffic sources are search engines, in other words, search engines are the lifeblood of the general enterprise Web traffic source, but also because of this, search engines are often used as a corporate website promotion and product promotion of the main means.

SEM, that is, search Engine Marketing abbreviation, refers to the effective use of search engines for network marketing promotion of network marketing methods, generally speaking, enterprises to carry out search engine marketing There are two ways to choose, one is to purchase the search engine advertising, such as the purchase of Baidu's PPC ads , Google's AdWords ads, and the other is through technical means, to optimize the site, which is what we call SEO (Search engine Optimization) and other methods, so that the keyword through the results of natural search to a good location (natural sort).

As an important part of search engine marketing, SEO (search Engine optimization) is based on the search engine algorithm, the use of technical means to optimize the site, is a search engine easier to search the content of the site, and let the site each page in the search engine to get a higher score , so as to obtain the best ranking of a network promotion way, the current network marketing method SEO is one of the most efficient, very oriented and most popular network marketing method.

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