Umeng mobile games Open Day is coming! Playing a four-part online game Operation"

Umeng data shows that as of first quarter of 2014, the total number of active mobile game user devices in China has reached 0.4 billion, accounting for more than 50% of the total number of active smart devices in China. The mobile game industry entered the Red Ocean, and a large number of mobile game products flooded. As a result, gamers are more picky, channels and publishers are demanding products, promotion costs soar, and operations are difficult.

How can we seize the opportunity to make a favorite product for gamers? How to effectively obtain high-quality users? Increase players' loyalty? How to Win channel recognition? Get better benefits? In September 15, umeng's product manager and engineers will gather in Guangzhou and join hands with the top network to invite well-known channel vendors to play the "Four Songs" of mobile game operations to make your game stand out!

Part 4: data-driven refined operation

Good operation is the key to product success. Which part of the game has the most players lost? Is the level too difficult? Is the billing point properly designed? What are the effects of Channel users? What are the causes of abnormal game revenue fluctuations? How to quantify various indicators through data analysis, analyze the entire process of user life cycle, quickly find out the reasons that affect income fluctuations, improve users and income, and become the core of mobile game operation. On the open day of umeng mobile games, data operation experts will teach you how to optimize and operate products based on data.

Part 4: 2nd: using social tools to trigger user growth

If a mobile game integrates a complete set of social functions, it can greatly improve players' sense of participation and activity, because socialization can easily attract users, it can also form a benign social circle in the user group. So how to socialize mobile games? How can we use social tools to increase traffic, stimulate players' sharing needs, and increase user activity? In September 15, we discussed the gamer profiles shared by mobile games.

Section 3rd of the 4th Song: using social tools, developers can become the player's commanders

As a game developer, have you ever wondered what players are thinking when they are playing your game? Can you receive feedback from gamers in a timely manner? How can we develop new games, maintain stability, and increase revenue online in real time? How can we understand players' behaviors and needs in the game? Umeng joins hands with ktplay to teach you how to efficiently operate your own games online in real time.

Part 4: Wake up sleeping users through push tools

Message push can help mobile game developers establish interaction with gamers. How can we use reasonable push to stimulate players' enthusiasm and bring gamers back to the game? Umeng teaches you how to improve user activity and retention through rational push.

 

Guangzhou site time: September 15-
Guangzhou site location: Guangzhou innovative Valley coffee
Entrance to Guangzhou site ticket grabbing

Chengdu site time: September 23-
Chengdu site location: Chengdu aitang coffee
Entrance to Chengdu site ticket grabbing

 

Activity Highlights

• Authoritative data release: 2014 first in the industry
• Data operation details: Hands-on instructions on how to analyze and use mobile game data
• New social networking strategy: using social tools to trigger user growth and increase player stickiness
• On-site communication: on-site Q & A by umeng product manager and engineers
• Mobile Game White Paper: participants will have the opportunity to get a paper version of the 2014 Global Mobile Game Industry White Paper

For more details, click the umeng salon page

Umeng mobile games Open Day is coming! Playing a four-part online game Operation"