Understand the soft text of the policy

Soft Wen marketing is a very important marketing tool. Recently I have been learning soft marketing. I have been studying and understanding of the writing skills, read my "Learning Network Marketing from where to start-from the beginning of observation" people know that the way we learn, we should find the success of the people, I have chosen to understand, and then I began to analyze and observe his methods of operation

One, understand to talk about soft Wen is two point of policy

1. Diversion

2, has the concealment

Here, there are some theoretical, we all know that there is no practical guiding significance. In fact, about these two points, we do not have to understand, we can sum up, these theories should have a landing process. That is, we need to combine with our own actual products, that how to combine is essential, please see below to understand the given case

second, the case of the soft text strategy

This case is aimed at the traditional Chinese medicine stone, the treatment of cervical spondylosis. The question he gave was whether Chinese medicine was a pseudoscience. Then the idea is to use the form of confrontation and controversy. One side is the Chinese medicine which is led by the Ark Son is pseudoscience, one side is the expert is led by the Chinese medicine is the science launches the intense debate. And then through a case, for many years to help the major hospitals ineffective cervical vertebra patients. Came to Beijing a certain Chinese medicine with Bian shi scraping cured case. To illustrate the matter. This is his idea of strategy. Let's analyze why he wants to design this.

Third, why this case should be designed like this

If the beginning of this article is to stone as the theme, then the reader can easily see that this is soft, it will become hard advertising, and lost the meaning of the soft text! Why do you choose a bigger topic for Chinese medicine? This is because the first stone is related to Chinese medicine, and secondly, because Chinese medicine is not pseudoscience, people have been paying attention to it all these years, arguing, can attract more eyeballs.

We can find a good soft article, after our analysis there are two points.

1) must attract the eyeball (must have the argument)

2 must be related to the theme of our promotion

It is recommended to put their products on a larger level, for example, Stone is Chinese medicine, then we put it on the level of traditional Chinese medicine, and then look for Chinese medicine this level can attract eyeballs topic. And then the two blend together.

Iv. How to use this analytical perspective

For example, our website "114 Check the standard net" is makes the trademark registration. is to provide registration services for the enterprises. So, we can set the theme as a service level, on the service level, what attracts attention? Is there anything to argue about? And it has to do with business?

We can write an article, "Register a business need 42 cover Zhang, State organs when can you improve efficiency?" Why do you write that? All of us are more concerned about a problem, that is, the efficiency of the State organs is particularly low, and then from two aspects to introduce, one is from the national authorities registered trademarks, the need to cover how many pieces of formalities. Then you can from another angle, such as commissioned Beijing Easy to do agent, only to sign a contract can be.

Summary: I am sure that some of the summary is not comprehensive, of course, also not fluent because of what? The most important point, has not been the practice of exercise, in time I believe that my soft article skills, there will certainly be substantial progress. This is the way we make progress in the Internet, or that sentence to play the Internet, from the observation of the beginning, analysis, and then practice, through practical exercise will achieve the goal. We can go to http://mark.zhiyiwang.com to read the full version, I have cut in some sections. Why? There are too many people do not respect copyright, remove my links, add their own so easy to steal the fruits of my labor, I am ashamed of you.