Understanding the power of networks

In addition to helping us communicate and obtain information, what can the Internet do for us? A few years ago, the burst of "pin for Villa" incident gave us a deep understanding of the power of the network for the first time-26-year-old Canadian youth Kyle MacDonald spent a whole year, using 14 hands on the Internet to trade things, I finally switched to a set of beautiful double-storey villas for one-year use. This is also the first "Network myth" created by grassroots users on the Internet. Later, the "pin for Villa" events of various versions frequently occurred. Although it was often found to be hyped by the crowd, but it also gave us a deep understanding of the power of the network.

The most recent online myth created by a grassroots user came from the creative financing website indiegogo. The cause of the incident was that on Monday, four 7-year boys were at the GreeceCentral School District in Greece, New York) on the bus, tease Karen Klein, a 68-Year-Old camgirl supervisor, to laugh at her weight in vulgar language and to use hearing aid and sweat gland developed for hearing loss, one of her students sneaked into her body with a hand and ridiculed her for being alone, because her family committed suicide and didn't want to approach her. A student captured a video and sent it to Facebook. Then the video became a popular video on Youtube, and Reddit, the online community, initiated a discussion and protest, as a result, more and more people began to pay attention to the issue. Canada's Toronto Max Sidrov was shocked by the fact that it initiated funding activities on indiegogo, hope that the grandmother-level supervisor with an annual income of only $15 thousand will have the opportunity to relax on vacation. This promotion received a warm response from Beijing Time on June 23, the amount of financing has exceeded USD 0.6 million.

Why is it so influential? In addition to the moral factors involved in this incident and people's sympathy for the weak, it also reflects the power of the network-in this incident, social networking websites Facebook, video websites Youtube, online community Reddit, and financing platform indiegogo form a perfect chain. The spread of each link is an amplification of the previous process, this allows more people to participate and interact with each other. In the whole process, although each netizen only does what they want to do and what they can do, however, the programs and algorithms of various network platforms can automatically implement the process of "uploading, commenting, spreading, topping up, and forming hot spots", as long as they participate in the process, the Internet can help it automatically implement the next step.

The reason why we feel the power of networks is that the emergence of new Internet business models has allowed our networks to evolve and become more powerful than ever before. Network influence is measured not only by the number of fans and the number of forwards, but by the "behavior. Several years ago, when Kyle MacDonald made things easier, he improved the value and network influence of the entire activity through offline behavior and commitment of "no matter how far, a certain number of face-to-face visitors, in this example, it is the emergence of indiegogo, an innovative fund-raising website that has made the online influence of Facebook, Youtube, Reddit, and so on possible results.

The emergence of new business models and forms, and the popularization of the mobile Internet make communication more convenient, and the formation of self-media attributes all indicate that internet rules are changing. How to face up to the power of the network and make it better serve us is a topic worth further research.