Users can judge the quality of the website only in 50 milliseconds

A new study shows that users who surf the internet often judge the quality of a site in a very short time, according to the January 17 news.

Researchers at the University of Dayton in Ottawa, Canada, have found that the brain will judge the quality of a page within one-twentieth seconds of the first time it sees it. The findings, which were unexpected to researchers, had always assumed that users judged the quality of a Web page to be 10 times times longer than it was.

The study is published in the academic journal Behavior and Information technology. Researchers at the University of Carr say that video appeal can be judged in 50 milliseconds, which means that web designers can get a good first impression in just 50 milliseconds.

Kitty and her research team at the University of Dayton showed the Web page at 50 seconds of each page, asking the participants to rate the page based on the aesthetic feeling. The participants were then asked to look at the Web page carefully and to score again. The researchers found that the two grades were very consistent.

Kitty said in the report that their findings are very instructive for commercial websites. ' Unless a good first impression is given to the user, the user will give up your site even if the content is better than the competitor, ' she said in the report.

Kitty also said that the user's first impression will last for a long time. The report argues that a rapidly evolving first impression can have a long-term effect because what psychologists call the "aperture effect" ━━ that the initial perception of things affects later judgments. In other words, if a user appreciates the appearance of a site, it can affect their judgment of other parts of the site, such as content, ━━.

According to Kitty, because people want to be right, they will continue to visit websites that leave their first impressions because it will further prove that his original judgment was correct.