Visual design Theory: The color of the website affects users ' shopping

Article Description: how color affects shopping.

For retailers, selling is an extremely persuasive art. Although there are many factors that affect consumer shopping, a good strategy is determined by a variety of cues, the most important and persuasive of which is color!

Color and market

• When selling new products, it is important to realize that when consumers are shopping, the visual sense and color of the goods tend to be more than other factors to determine consumer purchase.

• 85% of consumers use color as the main reason for deciding why to buy a product.

Colors and brands

• Color can effectively increase brand awareness, brand awareness is directly related to the degree of consumer recognition.

Color and consumption

• Color is a very powerful means of influence, yet not entirely universal. The influence of different colours in North America and India is different. Look at the colors below that affect North American online sales.

Yellow	Optimistic and young, often used in window shopping
RED	Energetic, increase heartbeat, create an emergency atmosphere, often used for promotion
BLUE	Create a climate of trust and security that is often used in banking and trade
GREEN	The color that is associated with rich, protects eyesight, often used for easy shopping
ORANGE	Passionate, promotional actions, orders, purchases, sales
PINK	Romantic, feminine, often used to sell products for women and young girls
Black	Powerful and steady, often used in sales of luxury goods
PURPLE	A relaxing color, often used in beautiful and anti-aging products.

• Different colors can be used in different scenarios, and affect specific types of consumers, thus changing the consumer's shopping behavior.

Color	Consumer Type	Scene
RED ORANGE	Impulse Type Consumer	Fast food Big Store Promotion
Black
ROYAL BLUE
NAVY BLUE	Budget-oriented consumers	Bank Big Shopping Mall
TEAL
PINK	Traditional type Consumer	Clothing
SKY BLUE
ROSE