Web Promotion design: It's important to learn to think in a different place

Article Description: I understand several key points of web promotion design.

Before I begin to talk about my four-month web page promotion design, I would like to say my understanding of graphic design and web design.

The intersection between them.

1. They are both artistic creation, computer technology and digital technology in one, with "vision" (including symbols, pictures and words) as a way of communication and expression of a creative process. Designers generally use typography, visual arts, layout (page layout) and other aspects of professional skills to achieve the purpose of the creative plan.

2. They all emphasize the visual fast, correct, effective information transmission, are telling a concept or brand, all have commercial value, their goal is information, prompting, promotion and produce chain reaction and so on.

At the same time, the distinction between them is also obvious, mainly manifested in

1. Design implementation of different media

Graphic design to achieve a variety of carriers, paper, plastic, cloth, wood, metal, and so on, are generally related to printing, so it is the most restrictive printing, such as the printing of paper materials, specifications, the requirements of the word type size, the most obvious is that the smallest printed font generally use a better recognition of the serif font. The experience of graphic design mainly comes from visual and tactile two aspects.

Web design through the display of the screen to achieve, it and graphic design the biggest difference is involved in the application of multimedia technology, but at the same time by the constraints of network speed. In word processing, the pixel display of the screen requires that the minimum text must be set anti-aliasing to ensure the recognition of the text. Web design is perceived by the user through audio-visual.

2. Different loading capacity of information

Graphic design of the output includes posters, brochures, magazines, packaging, advertising, and each of their content is relatively limited, and the Web page design per screen of information load than the graphic design a lot more (because the page's scroll bar can be unlimited drag).

Into Ali nearly two months when the promotion of design, I have been in the cart before the horse wrong. In order to highlight the quality of products, I put the quality of the product map, the right people, scene map selection as the most important aspect of the promotion of visual expression. One day a colleague behind me said: Design and painting, when you stop at any time it should be complete! Because of this sentence, I gradually to promote the design of the main points of the induction, analysis, the following these are my time to do Web page to promote the design of the understanding.

1. Correctly understand the demand point and reach a consensus as soon as possible

When we received a demand demo, the designer will first independent interpretation, including: the demand point of the clear, the overall atmosphere of the page, and so on, the next is the new web design more challenging link-demand communication. Because of the different knowledge structure, designers and the demand side for the same effect of the understanding will be different, then we can go to the next link,

2. Clear the theme of the page design, put the environment, etc., to determine the design atmosphere and tone

In this process, we should try to get the demand side to describe what they think the activity wants to convey to people, so that the designer can use the key words to reach a consensus with the demand side.

3. The emphasis of the subject text of the determination, interactive manuscript audit

After these two steps, designers can spend half to one hours to outline the frame of the page, including composition, theme text, elements of the composition, action points, and so on, the first general manuscript to the demand side over again, further communication and clear after the design can be started. The advantage of this is that the direction of the design is fairly clear,

4. Arrange the design rationally and effectively.

Web design is different from graphic design, its display space depends entirely on the size of the display, so the first screen design of the image directly determines the user next time will not patronize, which requires the designer must at the same time reasonable arrangement of the pages of the layout and cohesion of each plate to ensure the rapid, accurate and effective information transmission, Make it clear and natural. Here to emphasize that the excessive rendering of visual effects of the lively and let the customer unintelligible design is worthless.

Finally, when our page has the focus, the details of shaping, we need to the final integration of the page, the page is up and down is not balanced, tonal, light is not uniform and so on, make some minor adjustments.

Below is my graduation these several months to do some promotion banner, including the activity marketing promotion, the commodity Marketing promotion, the Mail/forum post.

From my design experience for a few months, for a new graduate of the designer, in the communication of the ability to improve the most important, to learn to change position thinking. The understanding and understanding of the needs should be discussed with the demand side in time, and the demand point of mining needs should be highlighted. In the technology to continue to practice, explore, try to use a different style of expression (cute, cool, hand-painted, simple, elegant, etc.), and constantly improve professional skills, so that creativity and technology to achieve a perfect combination.

Here I would like to thank all the people who have given me help in life and work, thank you!