Webmaster do not touch the portal of a few major reasons

China's internet users are growing every year, and the interest in portals has begun to fall.

Most of the more frequent landing portals are 70, in the early days of the network "poisoned" the deeper people, because their first contact with the internet on a few portals, so every day accidentally landing on the portal site to see news, understand the information, more is the habit, and these people once the new point of interest, They will also become "repeat customers" that the portal has not been able to stay at last.

And now more and more people use search engines to find the information they want, for example, Baidu, Google, more and more people go to a number of vertical forums, interests circle friends, chat, such as MOP, Tianya, even advertisers, also put ads to a number of professional sites, because they can be more accurate, more money , such as it division, rainbow advertising and so on.

Therefore, the user's loyalty to the portal site is declining!

Besides......

First, the portal on the value of netizens more reflected in the acquisition of information, such as to Sina, Sohu is to see the news, because he is a big media, more authoritative. (but now the portal move is PR protection, and often do some negative news topics to remind customers to advertise.) The result is that the credibility of the portal is a little bit of loss, so remind you, unless you decide to do the portal ads, not to touch which sales, a word, careful negative.

Second, the Netizen has lost the curiosity to the picture advertisement, when watching the news often will automatically filter out the advertisement, after reading a webpage you asked him what the picture content is, very few people can recall. In addition, some browsers also block a lot of ads.

Third, the portal ads are dug clean, everywhere small pictures. Which Netizen is bored to go to the side corner angle to see advertisement?! And by the media aggregation of the local site is not the same, like the IT division aggregation of local sites, are home or level two page of the first screen gold position, but the impact of the portal, but for the crowd compared in place. and want to see exposure in the portal to affect consumers is simply wishful thinking, in the portal of CPM does not make much sense (home first screen except, but to a lot of silver). So, a lot of throwing money to the door, do the so-called image of advertisers, the basic can be positioned as sx! (Sorry, vulgar words, but the truth)

Four, you add ...