Website planning knowledge

When people visit your site, they will immediately subconsciously determine: how is this site? Isn't it worth it? Whether to add him to my bookmark. You need to know that in the virtual world of network information, the Internet provides the opportunity to share the world, at the same time, this virtual world is filled with countless commercial sites and spam sites. Most sites lack soul and purpose, and they are very loose and chaotic because of lack of planning and design. Therefore, to make your website stand out from countless sites, you must make overall arrangements, plan, and carefully consider all the content of the site, organize all ideas to design a reasonable page style. Next we will discuss the website planning and design in detail.

First, determine the marketing objectives of the web site:

1) Market Research stage
Learn about the current internet development and the development and operation of similar websites, learn from their strengths, find out their own advantages, make a survey on the market, and clarify the themes of their websites, find a good starting point.
2) What is the scale of your website?
Website creation does not mean to be as big as possible blindly. However, you must determine that your website is a small, medium, and large-scale website based on your current capabilities and the size of your enterprise, we should start from a small scale and then develop gradually. This is mainly related to the post-maintenance of the website and the development direction of the website.
3) determine the website category and what design features do you want the website to have?
According to the themes, forms, and enterprise characteristics, the website design also has different categories, which can be divided into: content-oriented, supplemented by design, focusing on the speed of this large professional website, it is generally reflected in the professional icp, isp vendors to make websites, in the design of such websites do not too fancy, should pay attention to the amount of information; the second most companies in order to better promote their own products, expand sales, make your products go global, and improve your company's image. This website should be made based on the characteristics of its own products, product Marketing is relatively important. The third type is image-type websites. Generally, such websites are relatively reflected in government departments. As a window for external users, such websites are relatively seriously designed; the fourth type is personal homepage websites. Such websites are relatively free from any restrictions and can be used freely according to their own expertise. Therefore, when creating a home page, we should first define our own positioning direction and design a site suitable for ourselves.
4) Who is your main target audience?
According to different types of websites, the target audience is also different, including industry and commerce, professionals, students, female, male, children, teenagers, middle-aged people, the elderly, and all people, for example, education websites target teachers and students in schools. Websites for cosmetics and skin care products are women.