At present, a variety of search engine upgrades, algorithm updates, rules change, resulting in the search engine on the site's natural ranking audit more and more stringent, for this phenomenon many people have such a view, SEO optimization of the future will inevitably fall into a development bottleneck, but some people say seoer in the future may disappear. The following author based on years of SEO experience to explain the necessity of the existence of Web site optimization.
As we all know, SEO's Chinese full name is Search engine optimization.
First, let's analyze why Seoer was born. SEO is an important component of network marketing, and the face of the internet so vast information, SEO's primary goal is to pursue the site rankings. Said the popular point, is in a short period of time to enhance the visibility of corporate websites, so that more people can be more directly through the search engine to find us, understand us, thereby enhancing our competitive strength in the industry.
According to Webmaster Tools SEO data vane, the search engine to find a keyword, search results will present hundreds of thousands of related information, or even tens of millions of related information. And the average user's energy is limited, it is impossible to read every search information, which requires them to make a choice. For the average person, 10 or so results are usually selected to view and collate the required information.
So where do these 10 results come from?
The answer is: the first 3 pages of search engine related results. The result is in the exclusion of Baidu Encyclopedia, Baidu Library, Baidu know, Baidu experience, Baidu Bar, such as Baidu products after the results, of course, including the elimination of some popular words Baidu bid. There is also a special situation, when users have a strong demand for search content, the user's choice may be extended to 10 pages, or even 20 pages. For example: Users looking for a recently released movie, need to play online, high-definition, but also to support Baidu audio-visual, if the search engine first 3 pages can not meet the needs of users, then users will find 10 pages, or even 20 pages. Is it going to be like a fan? The answer is yes, because it's the latest movie and the user has a strong demand for it.
However, it is difficult to imagine how you would want to rank 10 of your site in a number of related search results. For a senior seoer, a non-popular keyword, it may take 2 months to do the rankings, and for a hot keyword, it may take six months, or even a year to do the rankings. If a website does not operate through seoer to optimize the layout, there is basically no chance to pass the natural rankings on the search engine home page.
SEO to optimize the site, the site rushed to the search engine natural Top 10, the profits to the enterprise is not estimated. From this point of view, how could seoer disappear?
Therefore, for the Internet industry, or need professional talent, follow the rules of search engines, the overall optimization of the site, so as to improve the overall competitiveness of the site, which will enable enterprises to obtain huge profits. Here I want to say is, seoer not only will not disappear, will also move toward more specialization.
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