What is ASO? What are the AppStore search rules?

article from: App promotion experts Preface

Originally envy some apps, search what Word can see their home. In order to better in the future to blow the players, determined to learn ASO. In the course of studying ASO, we found that the real dry goods were not much, which stimulated the power of combing the ASO dry goods, and decided to make a decision. Gossip less, see below--

Why do you want to be ASO?

APP Store Search is actually the most efficient source of traffic. Research shows that 73% of mobile app installs are obtained by searching from the App store. With the weakness of other channels, the importance of ASO is becoming more prominent.

what is ASO?

ASO (full name app storeoptimization) is the process for the number of search portals and the ranking of search results for your app's app market, which is limited to the Apple store in China. The concept can refer to Baidu SEO, but the practice of no reference.

The purpose of ASO?

A Increase the coverage of hot words (words that can be found in your app in the App Store): increase the exposure of your app.

B Improve the ranking of hot word search results: Increase the download and conversion of apps.

C Pinpoint target users: Increase app user activity.

D Maintain rankings: Current app operation promotion effect is maintained, search ranking is the only feasible way to maintain and improve.

E. Increase app weight values: Each app has a weight value, which is the reference for scientific aso.

What are the usual tools for ASO?

Application Radar: http://www.ann9.com/

appannie:http://www.appannie.com/cn/

Ah search: http://www.asou.com/

App Camp: http://tools.appying.com/

mobiledevhq:https://www.mobiledevhq.com/

has been using the application of radar, here by the application of radar to the next good tool needs to have the factors:

1. Data rich: Contains all the hot words of Apple Store and a single app hot word coverage query tool, all apps (especially competitors) of the Apple Store rankings, and the corresponding data of the full historical changes.

2, Data active: The initiative to show the data (graphic form), including macro-presentation and micro-analysis, for users to choose according to demand, is the ideal product analysis.

3, data timely: Database real-time update of hot words and app weight changes.

4, master the Apple Store core rules: including group words, split words, hot search words change, maximize the app's hot word coverage. As a result, 10 hot search words are optimized to reach thousands of hot search terms.

5, fast response, support the export of data.

Main impact tools of ASO

1, application name: include the main title and subtitle, good title can do more with less.

2. Keywords or tags: a total of 100 characters, excellent aso each character on average bear 5-10 hot word coverage space.

3, user review: If there are 1 one star bad rating, need any coins praise 40+.

4, ranking download: With ASO there is mutual promotion relationship, but not proportional, not the more the more.

5, User activity: Good products are not omnipotent, the product is not good is absolutely not.

Effect Evaluation Tool

1, hot word coverage becomes larger: Before and after optimization comparison. Each version should progress.

2, Hot word ranking promotion: pre-optimization and after-optimization comparison. Each version should progress.

3. Download volume change: On the same premise, before optimization and after the comparison. Please note that the situation before and after the optimization of the same premise, it is best to put before the amount of promotion period and only after the amount of ASO after the comparison (the longer the time should be more obvious), if the optimization period as usual promotion, then before and after the optimization of the app's ranking curve fluctuation can be used as a reference indicator The smaller the general fluctuation, the better. This is also the role of ASO to maintain the effect of promotion.

4, in addition, there are new activation rate, user retention rate, user activity and other internal reference indicators.

CP's going to do

1, know their products currently have what hot words, these hot search words of the impact on the product, through the word search and ranking (need to use hot Word query tool).

2. What are the hot search terms for competing products?

3, which words want to cover, what is the direction of coverage?

4, find a good channel, good cooperation, more communication. Maintain close communication with the agent of ASO and optimize it at any time.

5, as far as possible to comply with the programme. For the agency to cooperate with ASO to fully trust, the two sides also need to communicate more.

How to do aso, what needs to be done, how is the process?

1, Research current status: What is the function of the product? Indeed? AE? What is the user community?

2, this part of the user group to export, for this part of the population to match the corresponding user search behavior keywords.

3. Match the associated hot words for the corresponding user search behavior keyword (the more data you collect, the better the data can refer to the Apple Store's Lenovo words or related tools).

4, sift through this part of the word, find the most efficient collection, extract the set of valid character separation combinations (hot words do not split the Apple's audit risk, split too thin may not be covered,%?6? Mastery degree).

key industry brand words

such as competing words, if done first, will be complained about the apple warning (after the latest search rules change, the brand is involved in the competition word almost no such opportunity), the general row of the top five risk. Of course, if the brand's hot related words are not involved, do not worry about the risk of optimization.

IOS8 Top search terms and recommendations

The influence factor is the accumulation of single user search behavior in unit time. About 95% of the recommended hot words, covering the relevant recommended hot words can be profitable during the referral period. But the premise is that if we do not make a hot recommendation, then our ASO should be sufficient coverage and enough coverage in the top ten to sit and accept the competition exploiting.

What is ASO? What are the AppStore search rules?