Recently, I have watched all my websites go viral, so I also want to plan some websites. Websites are not for self-entertainment, but for profit. Therefore, what kind of website can produce benefits in the shortest time is a medium concern.
1. Industry websites
For those who have certain resource advantages in an industry, making industry websites in this industry is a good choice. Although the number of users of such websites cannot be compared with that of large and comprehensive websites, their users are all valid customers. I remember a "20% Theory". Based on this theory, 80% of industry website users are invalid users, and are valid users. The opposite is true for non-Industry websites.
For example, Donews is such a very typical representative. Of course, if you are an industry website in the traditional industry, such as China Wujin network, China clothing network, China grain network, and China Chemical network, you still need a lot of investment. This is not what individual website masters can do. Therefore, we can expand the "industry" mentioned here without selecting other industries. For example, you are proficient in "Flash" and have a good relationship with industry experts, therefore, we will not prevent the planning of a Flash-related website. We will only do this and will not do anything else. If you are a high school Chinese teacher, you will have a very high level of research on high school Chinese teaching, therefore, it is not necessary to write an industry website according to the contents of teaching materials, that is, the courseware, examination paper, teaching plan, learning case, teaching research are all linked to a page. Specifically, after you open the website, you will see the entire high school teaching material directory. For example, when you click the first text in the first book, you can see all the practical materials in the text on the open page, which can be fully done by experienced instructors.
Therefore, industry websites can quickly gain benefits by positioning the website a little more accurately.
2. target the most common users
Users are money, and users can earn a lot of advertising fees if they have traffic. But how can we win users? This is from hao123 and others' analysis on its success.
People who read this article will certainly seldom use hao123. Basically, no one sets it as a browser's webpage. However, when you go to an internet cafe or a non-IT user's computer, you will find that hao123 is selected on the IE default homepage. Why? I believe that when I first came into contact with the Internet, do you have to remember one website after another? Now, with the rapid development of the network, the IT and cainiao user groups in a large user group are extremely large, and they will not remember the website, although many domain names are very memorable. Other Websites of hao123 Webmasters have such characteristics. For example, they have a Flash animation website, which is also in line with this feature, because Internet access by ordinary users is leisure and entertainment, non-professionals access specialized websites.
Based on this, do not consider it when planning a new website. You need to locate your website on the most popular user group.
For example, today's IT college websites are everywhere, and these websites are all pursuing the "Portal", from simple to complex, from ordinary to industry teaching. In this way, every user may think that there is something they need, but how many times will they come?
From another point of view, we will not be high-end. We will only focus on the most common, most needed, and most concerned teaching content that cainiao needs. We will not be high-end, but not big and comprehensive. After all, the number of cainiao users is several times higher than that of experts. This kind of cainiao does not require high technology.
Iii. Regional classified information websites
There are already many classified information websites, such as the customer collection and market network. In addition, portal websites such as 163 and QQ all have regional classified information. Does this mean that new entrants have no future? Of course not!
First, select a city with a moderate scale to avoid the peak. Websites in big cities such as Beijing and Shanghai are difficult to promote, and such websites may already exist, so we do not have to compete with them. The selected city should be a medium-scale city-level city or a large scale county or district. Such a city has a moderate scale and a certain number of users, but it is not very large, so it is easier to promote it.
Second, the small and medium-sized cities are selected because the existing national classified information websites are not able to collect and promote the information of such cities in their own regions.
The third information. The information must follow a practical reason. Users in this region are indeed interested and helpful in their lives. At the same time, the main user group should be Chinese and young users.
Fourth, specific channels: such as second-hand transactions, real estate transactions, logistics, job recruitment, and dating are all well-formed content. As I live in a small city in North Jiangsu, there are 100 or 200 pieces of content on a local website for second-hand transactions, logistics, and job hunting every day.
The second is the seller information in the region. In the early stage of the launch of the website, you can use a dedicated person to classify the region into multiple categories by street, function, and other methods, and add them to the website for free. Specifically, for example, you can enter all the shops and merchants on the liberation road for free, and a restaurant on the liberation Road, your users can also search by keyword "catering, in short, to help users find information. The workload in advance is a little large, but it is not especially difficult to do it in a city that is not particularly large. In addition, you can only include the primary stores in advance. The collected stores can be integrated malls, specialty stores, KTVs, bars, etc.
5. Promotion: After the preliminary preparation is complete, you can create a batch of leaflets (paintings and volumes) for free horizontal mounting or distribution among the merchants you enter, at the same time, it can be distributed on the main trunk roads in the main city (which is acceptable in small and medium-sized cities). In addition, it can organize some interactive activities to accumulate popularity.
Sixth content: the content here is not the initial content, but the content updated after the website is built. After a certain degree of popularity, information users such as second-hand, logistics, job-seeking, and dating will take the initiative to publish, second, they usually have dedicated personnel for online promotion like some malls and large specialty stores, so that they can publish them for free. If malls in the region cannot do this, you can sign an agreement with them to help them update their information for free.
At the same time, based on the size of the city, we can consider about 2-5 Information Workers, let them troubleshoot by region on a daily basis, check whether there are any latest sales promotion information, discount information, new product information, and activity information in the region. If you want to release the information immediately, contact the seller to publish the information.
In this way, the content related to people's life and leisure in this region can be fully included, so you can make money. For example, publishing information and charging, for example, setting up special publicity and charging for large malls. In other words, you have mastered a media, and the operation cost of this media is relatively low. Of course, there are still many ways to make a big job. For example, if you want to contract a newspaper layout in a local area, you can publish the website information in the newspaper (of course, the charging information ).
Note: the reason why such websites can make money is that national classified information websites cannot localize information. It is still possible to seize this opportunity to become a millionaire.
In fact, although various types of websites are emerging, as long as you locate, locate, and make profits for future visitors, you can still create promising websites.