What knowledge does SEOER usually possess?

First, at least understand HTML code

In the search optimization process, apart from external optimization, internal optimization is also extremely important. In terms of the website structure, navigation, directory depth, and framework, forum placement and so on. I often see that some websites have very irregular content pages, and even some webpages have DIV labels, except for DIV labels. Such websites, the SEO effect will not be maximized even if you make external optimization the best. So what kind of content is used? What kind of label? The title content uses the H series label; the content uses the P label; the list content uses the ul li label, and the table uses the table, you can use any label.

If you have better programming, you can develop some common functions that better suit user habits. What we need to understand is that the time of all users is precious, if you want your website to waste as little time as possible, for example, registering a member, many websites, registered members, users need to fill in QQ contact information, mobile phone number emails, etc, it takes a few minutes for a user to register a member. From your own perspective, do you want to register such a website? Therefore, if you are programming, leave only the user name and password email address for registration. Do not use other methods to save user time and increase user experience.

Second, you must write well.

This is also lacking in many webmasters, including myself. After all, most of our webmasters or SEOER do not necessarily study liberal arts. Here I will give you my opinion on reading more and reading more, after learning other people's writing ideas and statements, you can go to the A5 website. The quality of the article is very good. Although most of them are for such an external link, however, all the articles are worth learning.

3. Master data traffic analysis

Speaking of this, most people may not quite understand it. I think all websites should have traffic statistics code. Most of my friends only use a small part of the traffic statistics function. For example, it only depends on the independent IP address and PV of each day. So what I want to say is that you have really wasted this statistical system. You need to know that traffic statistics are not simply a matter of saying that we have many IP addresses each day. It has a detailed traffic source, for example, if you search for keywords, which pages are accessed by a visitor, the percentage of loyal IP addresses of the website to all IP addresses, the egress and portal of the site, and the page from which the visitor jumps out, even the visitor's browser.

Data analysis is a must-have knowledge as an advanced SEOER. In the later stages of website operations, data analysis is even more important than SEO. For example, which browsers are used by members who access your website, whether your website is compatible, what content the user is interested in, and what content the user is not interested in or even jumps out. Data analysis is another technology that is based on SEO to increase website traffic.

4. Resource accumulation

In SEO, external resources are indispensable, especially links. If you do not have the corresponding resources (except for purchasing), during optimization, starting from half a beat is slower than others. The most typical example is the 28 shopping spree. Within one year, the scale has reached today. This is the accumulation of personal resources.