What other than high prices? Vertu Signature Touch

What other than high prices? Vertu Signature Touch

In love fan, we have always been passionate about cutting-edge technologies and design categories-although sometimes, some products have these factors, they often need a high price. Vertu, a well-known luxury mobile phone brand in the circle, recently released the latest flagship Vertu Signature Touch in the Peninsula on the Bund in Shanghai.

Let's talk nonsense about the environment of this press conference. The Vertu site for the Peninsula may not be as modern as the Ritz-Carlton on the other side, but the British retro style shows the brand's pure handmade lineage. The theme of this conference was flight, because it chose to hold a delicate cocktail party at the "Flying Memorial Hall" on the top floor of the hotel, in addition, I also put an antique airplane model on the apron directly connected to the venue, and arranged a man in the field wearing an e mask. Big.

Back to the product itself, the lowest price of Signature Touch starts from RMB 80 thousand, which is one of the most suspense but distinctive labels of this product. Of course, you can exchange for some features that you rarely see on a smartphone, such as the body of a fully-titanium metal or leather package, the screens and buttons made of various kinds of gems, there are also full-handed British manufacturing. Each Vertu is hand-assembled by a separate craftsman.

If you think this configuration is not great enough, you can also customize the rose gold and crocodile skin versions. For example, the price of a "high-end version" is as high as 0.17 million yuan. Of course, for this release of Signature Touch, in addition to the "expensive" that is essential to the birth of the brand, it also shows the thoughts of many luxury mobile phone manufacturers on the next generation of products.

Aggressive Configuration

Since leaving Nokia, Vertu has also provided more flexibility in technology adoption. Since last year, new products have abandoned Symbian and embraced Android, and the luxury mobile phone brand has finally been able to go to the front row in hardware configuration: operating system developed based on Android 4.4, Qualcomm Snapdragon 801 quad-core processor 2.3 GHz), 4.7 "1080 P display 473 ppi) 2 gb ram, 13 million main camera, 64 GB storage, Bluetooth 4.0 and NFC, Qi wireless charging, and 4 gb lte.

CEO Massimiliano Pogliani told fan er that in the past, Vertu found that even high-end users who are highly persistent in product materials cannot resist the demand for high-performance mobile phones. Therefore, Vertu used the most cutting-edge hardware on Signature Touch, so that the target customers could meet all their needs on a mobile phone.

 

Getting Started: excellent experience

The weight of Vertu Signature Touch is about 200 grams. Combined with materials such as leather and titanium alloy, there is no doubt that there is a strong sense of precipitation in the hands of 80 thousand yuan, after dinner, you must remember to take your cell phone ). If you have used HTC One, you should have a deep understanding that 4.7 inch of the screen is actually a good balance between the screen size and the size. Therefore, the mobile phone feels good.

The Signature Touch design language is consistent with the traditional Vertu model. For example, in my interview, I borrowed the brand's classic model Signature from Pogliani. In comparison, I clearly felt that the new machine was still using a large number of design elements in the past. The two are put together like different models of a series, but they have been around for ten years. In some classic products, it is often difficult to suffer time erosion, which is proved by Vertu.

 

The system is equipped with Android 4.4. Thanks to the high configuration, the system responds very quickly. In terms of customization, in addition to the redesigned icons and wallpaper, you have to mention the Vertu classic standby clock Widget and the brand's exclusive personal assistant service.

The former appears on the home screen and the standby interface. In addition to displaying the time, the Widget also has built-in functions such as calendar, alarm clock, and volume adjustment, which are very convenient and practical, it can be said that Vertu mobile phone has a core function; the latter is a personal assistant service designed for the user, the body has a dedicated entity button trigger, after opening the service, you can let the secretary do most of the work for you, such as booking air tickets, meals, Music Club tickets, etc. Vertu specifically stressed to me that the personal assistant service on Signature Touch is "upgraded"-a user who will assign a real assistant throughout the process.

Material: luxurious and extreme

On-site I selected a basic model for getting started. Compared with a variety of dazzling customized versions, the basic version of the selected materials appear quite low-profile, the border using pure titanium combined with metal, and no pattern leather red, black two colors available), but in fact the materials have been extraordinary. For example, four kinds of materials are used for the classic V-shaped headrest on the front of the mobile phone: the V-shaped headrest are made of ceramics, which plays a role in cooling down the phone call for a long time; the silent uses a highlighted texture of titanium metal, while the two sides of the receiver cover the sensor and front camera with sapphire.

The designer stressed that as long as you see the metal as the titanium metal on the entire mobile phone, the leather is the leather, and the gold is the gold if you see it. Turning to the side of the mobile phone, we can see that the five-level titanium alloy is wrapped around the whole machine and becomes the main frame of the fuselage. Although the touch is cold, each angle of the fuselage is manually polished and slide. Maybe you will wonder how the titanium alloy is classified? Simply put, the higher the grade of the titanium alloy, the more pure the content, but it will be lighter and more sturdy. The strength of Titanium Alloy on Signature Touch is about 2.5 times that of stainless steel.

 

Since there is a very high price, the materials are naturally extravagant. The phone volume key also uses titanium, which of course won't be surprising. Then I saw the red button on the side of the fuselage that was used to call the personal assistant function with one click. It is actually a Ruby. I can only say, okay ......

Finally, I came to the back of the fuselage. Compared with the cold front and border, Vertu, the back that came in contact with the user's hand, used a large whole piece of leather as a package and connected to the metal parts, and vehicle-side gestures are naturally impeccable in such products.

The large V-shaped titanium alloy component in the center of the back is the iconic design of all Vertu mobile phones. In addition to the 13 million main camera and dual-LED fill light. Or the hiding place of the SIM card. However, the sim removal method of Vertu is very special. First, unscrew the horseshoe ring next to the baffle plate to unlock it, at this time, you will see that every baffle plate has a signature from the craftsman who assembled the Vertu mobile phone ......

Special features

In the experience, Vertu Signature Touch designer Ignacio Germade emphasizes the robustness of the Sapphire screen, except for the diamond, the remaining materials can hardly be left on this screen. Of course, there are no good test conditions at the site.

In addition, the camera of this mobile phone has also been certified by the Swedish Camera Industry tidou Hassu. During the Getting Started process, I tested the camera and found that Signature Touch's scenes were smooth and the custom Camera App was doing well enough. However, from the perspective of the low light environment, the effect of the film can only be said to be sloppy, and because there is no anti-shake, the success rate of the on-site photos is not high, of course, the above is only an incomplete on-site test.

It is worth mentioning that the exterior Effect of Signature Touch is amazing. Officially stressed that this set of Danish manufacturer B & O's tone system on the mobile phone, the size of a single speaker unit reaches 11 × 15mm, it is already rare on the mobile phone. With a complicated sense of presence, I still feel the outstanding performance of this mobile phone in volume, penetration, and resolution.

 

Custom accessories

I believe that there will be no need to introduce the various price covers. Signature Touch introduced two new technologies, Qi wireless charging and NFC incoming communication. For this reason, the official dedicated wireless charging base for this mobile phone and a Bluetooth speaker supporting NFC.

The body of the wireless charger is made of a complete aviation-grade aluminum alloy, and the top is covered by a layer of leather. The texture is very good. Wireless speakers are relatively mediocre. perhaps considering the needs of wireless communication, although the top layer also covers a layer of sheepskin, but the Bluetooth speaker shell uses hard plastic although the texture is made to close to the metal), and the V logo on the speaker is built with the status indicator light, it will light up when receiving instructions from the mobile phone, it is regarded as an eye-catching design.

Art or mobile phone

Unlike many mobile phone launches, Vertu sets aside nearly one hour of experience. With the decoration of the peninsula, the champagne, and the clothing and fragrance of the shadows, the manufacturers may try to make everyone present feel this very expensive mobile phone. Every bit of clever thinking behind the designer's scenes, and all the costs that are put into creating complete crafts.

In fact, it is not easy to find out the shortcomings of a piece of crafts with nearly 100,000 yuan in length. For example, the problem that the foreign media mentioned earlier had a short endurance and had a hot Background During the phone call was a pity that we were not able to experience the problem one by one in this getting started step. It can be said that, on the overseas beach, this night filled with haze, I learned a finely crafted work of art, but it was wiped away with a mobile phone.