February 2015
One of the most valuable exercises you can try if you want to understand startups are to look at the most successful Compan IES and explain why they were isn't as lame as they seemed when they first launched. Because They practically all seemed lame at first. Not just small, lame. Not just the first step up a big mountain. More like the first step into a swamp.
A Basic interpreter for the Altair? How could this ever grow into a giant company? People sleeping on airbeds in strangers ' apartments? A Web site for college students to stalk one another? A wimpy little single-board computer for hobbyists that used a TV as a monitor? A new search engine, when there were already on, and they were all trying to de-emphasize search? These ideas didn ' t just seem small. They seemed wrong. They were the kind of ideas you could isn't merely ignore, but ridicule.
Often the founders themselves didn ' t know why their ideas were promising. They were attracted to these ideas by instinct, because they were living in the future and they sensed this something was Missing. But they could not has put into the words exactly how their ugly ducklings were going to grow into big, beautiful swans.
Most people's first impulse when they hear on a lame-sounding new startup idea was to do fun of it. Even a lot of people who should know better.
When I encounter a startup with a lame-sounding idea, I ask "What's the Microsoft is this Altair Basic?" Now it's a puzzle, and the burden is on me to solve it. Sometimes I can ' t think of an answer, especially when the idea is a made-up one. But it's remarkable how often there does turn off to being an answer. Often it ' s one the founders themselves hadn ' t seen yet.
Intriguingly, there is sometimes multiple answers. I talked to a startup a few days ago this could grow into 3 distinct Microsofts. They ' d probably vary in size by orders of magnitude. But can never predict what big a Microsoft is going to be, so in cases like that I encourage founders to follow Whichev Er path is the most immediately exciting to them. Their instincts got them this far. Why stop now?
|
What's this Altair Basic o