Why are the "small tests" on the Internet so hard to stop?

Editor's note: There have always been various small interesting tests in China, such as testing your personality, love View, and other half, if the network is okay, you can jump out, making it harder and harder to stop. Recent Fa

Editor's note: There have always been various small interesting tests in China, such as testing your personality, love View, and other half, if the network is okay, you can jump out, making it harder and harder to stop.

This new wave has also emerged on Facebook recently, and people are sending quizzes like "Which one are you ____?" Or "you should ____?" And other small tests. Many users send such content.

Why are these small tests so hard to stop? Editor's note: Everyone loves narcissism, especially women. Let's take a look at the reports from Mashable, a foreign technology blog:

Melissa Rosenthal, director of creative services at BuzzFeed, said: "We found that people can't stop after taking such a test. And people like to share the test results with others ."

These quizzes are very attractive, and some of them have even been browsed by tens of millions. After this was discovered, some media began to use this test to attract readers. For example, in January 16, BuzzFeed issued a "Which city is best for you to live in" test, attracting 20 million users, 75% of whom are from social media websites.

The New York Times also published a "how do you speak" test on the Internet in December 21, 2013, which became the most widely read article on the newspaper website in 2013.

Jonah Berger, a professor of marketing at the University of Pennsylvania and author of Contagious, said: "These quizzes were created and shared by a large number of people, this is the trajectory of its life. Some tests become popular because people are willing to forward them ."

Some celebrities also began to forward these quizzes, such as Shirley Manson and Rupert Murdoch.

"People want to know themselves and talk about themselves," Berger said. This is a common phenomenon in society. These quizzes provide a great opportunity for people to compare themselves with others ."

Zimbio, an entertainment news website, said they had quadrupled their traffic in two weeks by creating these quizzes.

In January 15, the website published a quiz: "Which Princess are you in Disney animation ?" JoshNewlin, editor-in-chief of the website, said: "Since this test was launched, our traffic has started to rise all the way ."

Traffic means money, especially for popular cultural websites. After tasting the sweetness, Zimbio began to publish more quizzes, which are basically closely related to the content reported on the website.

Whether the test can continue to attract users and bring traffic to the website remains to be observed. Newlin said: "It is difficult to predict which tests will attract users. Some tests that eventually become popular are not very promising at the beginning ."

Newlin pointed out: "One day at the end of January, these quizzes brought us 6 million visits. Few websites can have so much traffic in a day. But we do not expect these tests to continue so hot that it will surely fall for a day ."