Why do mobile phone manufacturers scramble to bite the "chicken ribs" of smart hand ring

650) this.width=650; "class=" AlignCenter size-full wp-image-3492 "alt=" Picture 1 "src=" http://www.kjxfx.com/wp-content/ Uploads/2014/07/%e5%9b%be%e7%89%87135.jpg "width=" 545 "height=" 310 "style=" height:auto;vertical-align:middle; border:0px;margin:0px auto; "/>

Just like the last two days across the country continued the high temperature, overnight, smart bracelet also dense outbreak, the mobile phone manufacturers scrambled to "lay eggs", earlier, Oppo and Baidu Dulife Cloud jointly launched O-band hand ring, followed by Huawei launched the equivalent of a complex version of Bluetooth headset glory bracelet, the first two days, Rice 4 was born by the way the equivalent of mobile phone accessories millet bracelet. ZTE also launched its own Bluetooth bracelet today. The long-overdue Meizu bracelet will appear in September, at first glance hand ring market "very busy", but today's "fragrant bobo" busy to become tomorrow "chicken ribs."

Smart bracelet "chicken ribs" embodied in three aspects:

First, as a wearable product, not smart enough.

At present, in addition to Google glasses, there is no long-range Apple iwatch, there is no other wearable star products to contend with, to let users willingly, not to AIDS, or even rely on wearable, then he must have an addictive lethal point, or like mobile phones, computers can not be replaced, or smart enough to cool, Lead the trend. Obviously there is not enough to replace the mobile phone products, so wearable must be smart enough to become the trend darling.

Unfortunately, most of the hand ring on the market, like a disguised as white rich female man, in the name of wearable to survive, only to provide sports and fitness and as a mobile phone accessories and other simple functions, and no features, low-grade products even there will be statistical errors. Xiaomi is happy to find a rabbit hole that leads to a wearable "Wonderland" from a low price, but it has nothing to do with the price. For a trend of new products, people flock to, value is its luxury cost-effective, and then cheap bracelet, also can not resist people to Apple Google and other giants to create a star wearable products of the soul of the dream around. The Uniform silicone + power acceleration + bluetooth, can only accelerate the deterioration of the bracelet market.

Second, as a health accessory, no data platform support.

Although the current bracelet has a sports fitness function, but these functions only stay on the surface, not to achieve real medical health. A truly healthy bracelet requires the use of cloud computing, mobile Internet and big data-related applications, such as the analysis of motion data in the field of sports and fitness, and a targeted workout program that gives diagnostic results and medication recommendations in the health care sector based on data from chronic disease surveillance. Businesses are busy copying low-cost products, the center of gravity is not put in late software development and maintenance, the lack of innovative power is a common phenomenon. There is a lack of attractiveness for sports-fitness or health-care users.

Apple and Google are taking the time to take root in the health data platform. Apple this year launched a HealthKit software, which is mainly used for health-related smart devices, background data can be in Apple's Health Management Center unified management. Google also released this year the Android Ware system for wearable devices and Google Fit, a health management platform, to manage health data between different devices. The significance of Apple HealthKit and Google Fit lies in being able to build a more authoritative, complete platform and work effectively with the traditional healthcare industry. In fact, we saw Nike's decision to stop producing hardware products and focus on healthy eco-software; Lark also no longer produces fitness bracelet, but joins the Samsung health platform to focus on the development of integrated applications.

On the other hand, with the gradual improvement of the market, it is possible to introduce relevant standards for those who play a healthy edge of the bracelet is a bad news. And the Big Apple, Google and other giants obviously have stronger technology, marketing and platform resources, it is easier to build a sound sports health market, in addition to those with their cooperation in the Star-level sports monitoring equipment, other emerging products market space will be further reduced. That's why many companies decide to leave the hardware market.

Third, as a mobile phone accessories, there is no hard demand

If Edison invented the light bulb is a historic advance, then the invention of laptops, tablets, mobile phones these products are certainly the history of the promotion, because it turns out that these have met the rigid needs of people. As for the other variety of appearance and accessories is just icing on the cake or lily. But the smart bracelet does not have such a rigid demand, these health monitoring will last a lap or return to the mobile phone. In fact, we have seen a lot of smartphones, watches integrated sports fitness function.

In other words, only with motion sensors, single-function bracelet will no longer be popular, smartphones will gradually replace these simple devices, this is an unavoidable trend. Julie Hu, chief executive of Lark, said devices such as the sports bracelet would eventually be replaced by smartphones with low-power sensors. In the end, motion monitoring devices that survive in the market must have more advanced hardware features, such as Leo Bracelet, which can analyze muscle fiber activity through electromyography, which must be capable of exceeding the performance of Apple and Google smartphones, otherwise it is difficult to survive.

That being the case, why are all scrambling to gnaw at this "chicken ribs".

According to the latest data released by market research firm Juniperresearch, wearable devices in the global market in 2013 could create a value of $800 million, compared with $1.5 billion in 2014 and $19 billion by 2018. The high potential of the market size of wearable smart devices in the future may prompt each person to have one or more wearable devices, so as to form a market with the capacity of mobile phones and computers.

Giants are eyeing this "cake", just do not know how to swallow, after all, the current wearable device is still a new product, although facing the market explosion, but the size and maturity of the need for a certain course. Scrambled to "lay eggs", but the follow-up of the wearable market to seize the entrance war, to open the touchstone of wearable market, so as to avoid the Big Apple Google and other giants enter, unprepared to resist, or even beaten to the beat. At the same time, Giants can use the data collected by smart bracelet and analyze it with their own data platform to better fit into the wearable market layout. (New discoveries of science and Technology, Constantine/Wen)

If you need to reprint this article, please contact qq:102927545 and indicate the source

New technology Discovery official public number: KEJXFX

This article is from the "sci-fi Galaxy" blog, make sure to keep this source http://skysfw.blog.51cto.com/926181/1529835