Why should Chinese smartphones learn from Samsung?

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Smart phone War is chaotic, local brands a ride on the dust.

In the smart phone market, based on the cycle of components and hardware accessories assembly technology matures, coupled with the convenience of Android open source and the continuous improvement of user experience, the entire smart phone ushered in a new era of athletics. Therefore, in the past four or five years of development, the field of smart phones has changed dramatically, a large number of local brands rise in sequence, but even more are exported to overseas to flee the South Asia coveted the United States.

However, in addition to the Assembly technology and ROM optimization experience, the Chinese domestic mobile phone brands have to face a brutal fact is the core technology, as well as the lack of a benign and orderly business model of competition, in innovation and breakthrough is more regrettable. Compared with foreign mobile phone brands, whether it is Apple or Samsung, its innovation and technology advantages are domestic brands are worth learning and imitation of the object, especially the neighboring Samsung is the majority of domestic Chinese smart phones should learn and emulate the object.

Samsung is a well-known manufacturer of electronic devices, and Samsung is the only company in the world that dares to challenge Apple around the globe, not least because Samsung has more experience in handset manufacturing than Apple, and that in some core technologies Samsung's leading technology is enough to make the latter blush. From the chip to the ROM, from production to marketing, Apple could not do Samsung can do, Apple can do better Samsung can do, such as Samsung recently released the Galaxy S6 edge+, in the curved screen technology has been completely ahead of the world.

On the hardware, Samsung includes a full-service production line for chip manufacturing to assembly, and on the software, Samsung launches its own operating system and various front-end applications.

In terms of innovation, Samsung smartphones have an avant-garde sense of innovation in the industry. From the early days of Samsung to start the big screen era to lead the curved screen trend, Samsung has achieved many "first" in the field of smartphones, and in Samsung's product sewing, Samsung also extends this concept to other product lines. Today we see Samsung Smart TVs, Samsung tablet computers and other products in color, screen and other aspects of the experience is better than other peers, and Samsung's innovative advantages are inseparable.

In the brand, Samsung Marketing is a model of marketing in the field of smart phones. From the S-series to the note series, Samsung pioneered the big screen of smartphones and the "note" sub-brand name Whirlwind, today, the domestic millet, Meizu, the great God and so on in the name of the handset products, no exception are "reference" Samsung "note" of the naming rules. In addition, Samsung in the brand marketing propaganda, but also often because of originality and entertainment by the global netizens recognized and loved, such as the former Oscar star selfie topic.

It is especially worth mentioning that, in the smartphone competition slowly sliding into the vicious price competition, Samsung did not follow, but continue to adhere to the principle of quality first. When it comes to Samsung, people think of not only mobile phones, but also their strong product systems and research and development prowess, which is the power of the brand.

Samsung not only has a strong product and technology research and development strength, in the business model, Samsung also enjoys a unique advantage of the ecological chain competitive development advantage. In the mobile phone operating system, Samsung to achieve the unification of different areas of hardware, the completion of the different cross-border products of the integration of the ecological chain, today, in addition to continuing to use Android, Samsung's Tizen system is gradually used in smart TVs, smartphones and other products.

Through the operating system can link the user's cross-border products, while improving the user experience, but also for the user's intelligent life to provide a full range of services, this is the Samsung business model strategy, but also Samsung's efforts to enhance and enhance the user experience. In addition, Samsung's clear product positioning (such as the S-series and the note series correspond to different brand groups) also makes Samsung's products enjoy a great reputation among users. In addition, across the global sales system, Samsung's market competitiveness is the main guarantee.

And throughout the domestic smartphone brand, in product technology, most of the features of mobile phone manufacturers are only assembled components and accessories, in addition to modify an Android UI, but in the chip research and development, color display and other core technology, the local mobile phone brand from the world giants still have a huge distance. Compared to Samsung, domestic smart phone brands need to invest more in technology, innovation and research and development, or to rely on not too much technical content of the assembly and Android interface modification, to long-term profit, will be its short-sighted and irrational behavior.

In addition, domestic native smart phones in the marketing and brand concept, should also imitate Samsung, Apple and other international brands. In today's smartphone market, the mutual slander, malicious price war and the mutual plagiarism and imitation between the manufacturers, has already become the industry, in this case, the domestic mobile phone brand actively learn the length of others to complement their own short, just is in line with the right market and brand. Because blindly indulge in the research war and plagiarism mode, and can not bring real innovation for mobile phone manufacturers.

To sum up, the local smart phone in its own development model, should not be arbitrarily excluded from other brands, but more should be more open-minded to learn, seriously consult other brand peers, otherwise, can only in their own way on the road farther away. (Zhu Yi/wen,: Izhuyi; No.: Zhuyiweixin)

Why should Chinese smartphones learn from Samsung?