Yes, your App is born, you don't understand, you're dead !, Dongqiudi app
Recently, some developers and startups have joined viyi88 and consulted about their own apps. The most frequently asked question may be: "How can I promote my App to increase downloads ?" And vowed to say that my App is doing well, that is, I don't know why the download is so low. Although he is a freelancer, he is not busy every day. Therefore, please do not send me back after AM. He wants to have a rest.
At the same time, I also found that these problems are obvious to me. For some developers and entrepreneurs, it seems difficult to summarize the causes of the problems. Therefore, I feel that it is inevitable to establish an App circle, because the network of contacts and vision are the key to influencing success. Sometimes, even if you try thousands of times, it is futile, because the method is wrong.
I. Logo and name are the secrets of your software
First, it is built on the Logo. If the name is creative, it can also attract users. Why is there "love at first sight", rather than "love at first sight"? This is the first emotional experience. In social media, you also know that if you have a bad first impression on someone, it will take a lot of time to change this idea. But on the internet, users will not give you too much time, maybe less than a second, scan the App list, see a good Logo and click to see. Of course, it is best to forget the name of the software, or get a strange name.
2. downloads are not important, and retention is the most important
10 thousand downloads and 1% downloads every day after seven days. Who do you choose? Well, it would be wise to choose the second one if you didn't implement the plug-in presentation for downloading. A large volume of downloads is a benefit and an advantage, but it cannot bring inventory to your apps. Although the inflow volume is important, if the outflow volume is too large, the inventory will be almost none, so there is no significance. Improving the retention rate is the way to increase the inventory. How to increase the retention rate is related to the product design, according to Mo ge.
3. comments are more important than promotion.
What is word of mouth? It is more good comments than word of mouth (LU Xun said: 'The there is no word of mouth, people say too much, it becomes a word of mouth. ', It seems wrong ). Although the feedback function is available now, you may really care about user feedback and review users' comments every day. In fact, this is not necessary. Experience is limited, but it is important to pay more attention to negative ratings. It is good to take the praise silently.
As a result, you will say that the praise is useless, and users will not enjoy the praise when downloading it. Well, this is your capacity problem. Praise is an affirmation of your product. In fact, by increasing the retention rate, you can use comments to let developers who use your App see others' comments. If you don't understand what I mean, join the App circle created by menge.
Comments are word of mouth, comments, and App life.
He is thinking about building an App circle, absorbing the product, technology, and marketing talents related to the App, and discussing and sharing with him and VC. If you are interested, contact viyi88.
Author: Mo Ge 1988
Viyi88, App product promotion and marketing coach. For more articles about dry goods, you can pay attention to vjiazhi on the public account. This is a good idea.
There are some lyrics, but you don't understand. Which song is love and happy?
--- Shui Mu Nian ----
I just want to tell you that you are happy with me.
I will always turn around
Understanding the taste of a lover
No, I have no complaints.
Fear of hearing and saying lonely
I will let myself go
Fear of seeing and crying
I will hold back
Tears make you see
Knowing love and happiness
Heartbroken and exhausted
My lonely vow
I abandoned myself.
I love
Every breath U take
Every move U make
Every bond U break
Every step U take
I'll be watching U
Every single day
Every word U say
Every game U play
Every night U stay
I'll be watching U
Oh can't U see
U belong 2 me
How my poor heart aches
With every step U take
Since u've gone I been lost without a trace
I dream at night I can only see Ur face
I look around but it's u I can't replace
I feel so cold and I long for Ur embrace
I keep crying baby please
I just want to tell you that you are happy with me.
I will always turn around
Understanding the taste of a lover
No, I have no complaints.
Fear of hearing and saying lonely
I will let myself go
Fear of seeing and crying
I will hold back
Tears make you see
Knowing love and happiness
Heartbroken and exhausted
My lonely vow
I abandoned myself.
I love
Tears make you see
Knowing love and happiness
Heartbroken and exhausted
My lonely vow
I abandoned myself.
I love
Don't understand ...... CD also appears
