Zeng: External chain construction should be made according to demand

Outside the chain in the role of SEO is self-evident, which high weight of the site does not have a strong outside the chain of support? Strong outside the chain of a site to enhance the weight and keyword ranking to take an important role! But is the outgoing chain just the same? Many friends no matter what station, are in accordance with their original method, the hair ah hair! In fact, in my opinion, hair outside the chain should also be based on their own needs to make a decision! No station is to use the same way to build the chain! Today, I would like to talk about their own understanding of this aspect!

　　

One, the outside chain is to the spider to look

Since the spider is not a person, so even if you write a good article, he can not understand! Although the search engine technology in the continuous improvement, but now the spider can really like people to read the article is wonderful, is it original? certainly not. A copy of the article from someone else's website, put it in front of you, you may not be able to tell whether it is written by yourself! Not to mention a little spider! So we are in other people's website hair outside the chain time, can use the tool! Pseudo-original tools are not always available, we all know that after the original article, readability will be worse, But to the spider to see absolutely no problem! If you send out the chain is also their own word to write original, no matter how strong your writing skills, one day to write two or three, you are amazing! But this is not only a waste of time, but also make yourself very hard!

Second, to the spider to see and give customers to see

If an article can promote their own website and can bring weight to their own site, this type of quality can be said to the chain than the above just to see the spider, the quality of the article is certainly much higher! Because the quality of the article determines whether browsing the user is interested in your site, whether you are interested in products, an article of destructive, Often let you play an unexpected surprise! Like this outside the chain generally sent to the relevance of the site, such as their own web site is desktop wallpaper, you go to the Desktop Wallpaper blog, forum to send articles, not only high correlation, and users are interested in this respect!

Third, SNS website promotion

sns发布链接一般是没效果的!如开心网、人人网，因为里面的内容都是客户的隐私内容!都屏蔽了搜索引擎的蜘蛛!但我们不得不考虑病毒营销的魅力!这类外链对于网站权重是没有一毛钱关系的!但对于产品的销售，网站品牌的推广， Do not overlook the cattle who have this aspect!

Four, the large portal to build brands

The brand of the website is not born to have! is to be promoted, built and packaged out after the day after tomorrow! Send out a chain on a large website. such as Sina, Sohu, Tencent, 163 and other large portals, send a chain, not only the weight of the site, keyword rankings have a great impact, and that is a "densely populated paradise", an article was browsed the number of times can be said to be thousands of times, such as Sina published its own website name: Desktop Cool, Others have looked at once may have a little impression, but see more than a few times, I believe that the desktop cool three words have taken root in other people's heart to sprout! These large portal hair outside the chain requirements are also relatively high! Not only the article quality is high, and must cost a certain fee! With a large portal packaging, your site can not be known to be difficult!

The last desktop Cool (www.zmcool.com) to everyone a summary: Outside the chain is an integral part of SEO! Only according to the needs of the formulation to play the greatest effect! Optimize the customer's station, if go to write original articles to other people's website, can only say is a kind of waste! There is money to build their own website brand people, to those "public toilets" hair outside the chain, can only play a negligible role! Therefore, the external chain according to the requirements of the development is very important!