Zhang Shule: Under the full screen craze, how far can the mobile phone with light luxury route go?

When Apple launched its September launch of $999 (at $8388) from the iphone x, the focus of the spotlight did not revolve around the "double kidney machine" price, but accidentally fell on the face recognition technology and the impact on the market of light luxury phones, By the way also put on the August 28 Tanabata festival released on the 8848 Titanium mobile phone M4, there is a hot fire.

The first layer of cowhide fuselage, titanium alloy frame, carbon fiber material, three-eye watch design and so on luxury elements, 12999 yuan from the price, the official mouth of the previous generation of products 2 years in the cumulative shipment of 248,000 units, as well as the rumor of "100,000 8848 of the profit is not lost in 10 million red rice" ... Around the 8848 mobile phone body of many keywords, in fact, the core of the vocabulary should be its founder Du Guo.

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A background must be confessed, million more than the luxury of smartphones is not new things, on the contrary, Gionee M2017 crocodile skin private plate, Huawei Mate 9 Porsche, Samsung LED flagship series and W series and other products, all assembled in this field, and the same fierce fighting, tragic: August, Samsung's flagship 8, which is about 15000 yuan, is also released; in July, the opening of the luxury handset, the Vertu, which was created in 1998 by Nokia, was unable to repay the high debt due to the inability to pay off the production.

What Du Guo the wind, and in the market environment so Fringeand strange state? From the Good Kee Star, back, E people e, 8848 mobile phones, and now everywhere advertising small cans of tea, known as N times the founder of the name of the Du Guo, in fact, and these with different times the imprint of the "explosive money" linked together, and the core behind the emergence of the same simple-marketing.

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Marketing of the node is also cut into a just need, good remember star and back back best cut into the parents have the purchasing power of the child's "expected value" just need, E people e This cut is not input method, without the leader of the computer "handwriting" just need, small can tea cut is not really understand tea, but superstitious master of the high-end white-collar crowd; The 8848 hit is still middle-and high-end white-collar workers, rather than higher-net-worth people, between the iphone and Samsung led the flagship of the "kidney gap" is its blue sea area-need to show identity, but not enough trenches, but also a certain degree of "nouveau riche" style.

The premise remains that the iphone becomes an arcade, and only a short window appears.

Such a blue sea, apparently not long. E people in the past once popular and rapid disappearance, in fact, is the paradigm, that is, the product itself does not have a real sense of technological innovation, just on a just need to carry out a small number of personalized settings, so as to find a little market gap. But with the input method of handwriting state, low-end brand system customization, application customization popularization, also no longer have the market and so-called identity of the brand tone.

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8848 or even a lot of luxury mobile phones on top of it, just compared to the Du Guo in the past to build those entrepreneurial-grade explosion, those products are basically in the narrow market gap and window period, established the position of the first place, and 8848 are a large number of products in a small space, down, no technical advantage, Upward impact can only be crafts, not art, high-style for mobile phone affixed to an expensive "film", the result is often let the owner into a dual machine will-show to others is 8848, the use of millet, Huawei and even apples.

How far can the road go? The core is still the ability to make a price not cheap crafts into real works of art. But this is obviously more difficult than making tools into crafts. (published in the October 2017 issue of Computer Application Digest)

Zhang Shule Network, the People's Post newspaper columnist, the internet and the game industry Observer, the book has the "Micro-blog Operation complete Self-study manual", the public number zsl13973399819

This article from "Wudang faction Zhang San Crazy" blog, please be sure to keep this source http://zhangshuyue.blog.51cto.com/2133969/1976533

Zhang Shule: Under the full screen craze, how far can the mobile phone with light luxury route go?