Zhou Qunfei: Most of the bosses are revolt.

Over the past 22 years, experienced many enterprises to revive the June Li Fly, the enterprise's failure has a lot of feelings. She judged herself to be a "very conservative person".

Sun Chunyan

"You left me, leaving me alone." ”

On the night of November 4, 10, Changsha, Hunan Province, the Pear industrial zone, in the reporters for nearly 7 hours after the interview, Zhou Qunfei standing in her 5 floor office of the gate.

Reporters were about to go to supper, Zhou Qunfei hurried back to his room (the office attached to her own bedroom), changed the red flower black bottom skirt, and put on the flat shoes. "I like the buzz," she said. Lens technology staff, with "public figures", "safety", "influence" and other reasons to persuade, she finally had to forget.

June Li Fei, chairman of Lens Technology (LENS,300433), China's new female richest man. October 19, the Hurun Research Institute released the "2015 Hurun List", benefiting from the good performance of the new listed companies share price, Zhou Qunfei to 50 billion yuan net worth, the summit of the new "China female richest man", and become "the world's richest self-made women." For June Li Fei, hurun Evaluation said: "No one has been concerned about the June Li Fly, did not expect March 18 this year she became China's most successful female entrepreneurs, but also the world's most successful female entrepreneurs." ”

"Very small, two times"

When the reporters left, they had already passed the time of work, the huge 5-storey office building, leaving only her and the door security. "Enterprise is home, home is enterprise." "Zhou Qunfei said. June Li's office is located on the top floor of the office building, which requires fingerprint identification to enter, and only individual individuals have access to it. In addition to a few offices, the rest is her "home": The kitchen, the billiard room and the bedroom attached to her office.

Her desk was away from the door, leaning against the wall on the right hand side of the door. The wall opposite the desk, hanging "Ji Shan fu" four words, the door of the wall is a big "good" word. On the desk, in addition to the green plant, a desktop Apple computer, there is a wooden hair-ze-dong statue. Mao Ze-dong's widely circulated "women can hold up half the sky", now has a better footnote-the 2015 Chinese Women Entrepreneurs of the total wealth of about three times times the American women entrepreneurs, the world's self-made female wealthy in China accounted for the largest proportion of 72%. Therefore, Hurun said, "to study female entrepreneurship must be to understand Chinese women entrepreneurs." Chinese women entrepreneurs seem to have a special tenacity, as Zhang Yin, chairman of nine Dragons paper, who topped two women's richest lists, said that doing business insists on the most important, and in the most difficult times, when the market downturn is bad, it is especially necessary to stick to it. Zhou Qunfei has a deep understanding of this.

Once she and a group of colleagues went to Changsha near the mountain. Climb to the mid-levels someone wants to turn around. She said no, "this time is halfway up the hill, I do not believe you will not climb again next time." Today is not a good physical strength, you are more old tomorrow, you will be better? "So everyone bang, the success of the summit." "Do business is so, want to do things do not eat not to sleep also must do well, will not give up lightly." "Zhou Qunfei said.

In fact, from Shenzhen Baoan District at that time, the small fishing village rented three house start, 22 years, she has many times thought of giving up, such as 2008 years of old production "with care", when she was unable to meet Motorola's capacity requirements and had to move to the mainland, but when the entrepreneurial team did not want to go together In 2007, raw materials were monopolized and almost cornered ... Including now her lover Zheng Junlong, see her too tired also advised her to slow down. However, Zhou Qunfei said, while still young, the achievement of a better lens, do not want to two legs a pedal, two eyes closed when I feel there are many things did not do, with regret to leave.

This super-ordinary perseverance, and Zhou Qunfei hours of life experience is not unrelated to: 5-year-old mother died prematurely, she often went to the cemetery to find her mother, "it was too small to know she had gone." At that time, the disabled father tried to make her a first-grade auditors. Because two elder sister a brother are outside study craft, Zhou Qunfei has been to second day study all is "work work", usually want to chop wood, feed pig, feed chicken, do housework and cook for father. "The school six or seven miles away from home, back and forth are used to run, homework is after class pestering the teacher asked, recess completed." "she said. In the 70 's in the Hunan Xiangxiang Small mountain village, she and her family lived in the house is also "outside the house under the rain inside the light rain" small thatched cottage.

A scene let her still remember: she was small, then to a very long mountain to firewood, need to back wood, often slip down, and a little climb up, hair is ripped off a handful of ... But she did not admit defeat, "a wood cut too little, on the round trip two times, add up no less than others."

She had a strong, optimistic father who had been a soldier, but because she liked to invent experiments, she was blown up by explosives and her eyes were almost blind. Father relies on himself to learn to do all kinds of craft work, make money to maintain home. "He has worshipped eight masters, and these eight teachers have brought him into different industries. "These, heard the eye dyeing between the impact of June Li Fly, whether it is the screen printing technology or mobile phone glass coating and anti-crushing technology, Zhou Qunfei like to get started personally. She is more proficient in specialty glass processing than professional professionals and has more than 100 inventions. "His hands are disabled, but the handwriting is very good." As a child asked me to recite the "Zi Jing", "Augmented Xian wen." "When the Zhou Qunfei is very small, I firmly remember that" poor living downtown no one asked, rich in the mountains have distant relatives. "It keeps her in a constant sense of urgency, trying to change her destiny.

1987, when the second day, Zhou Qunfei from the radio to hear the reform and opening up of Shenzhen, 17-year-old she followed a relative sister, opened the "Alien sister" journey. In 2007, when the success of the business phase, back to the hometown of Hunan Investment, "both because of the size and capacity needs, but also to complete the father's wishes." "Zhou Qunfei said. "She has a lot of guts, and has taken the lead when others hesitate." Do what you do, don't be muddy. "Lens science and Technology Dong Secretary and vice President Peng MENGWU said to economic observer.

"M-cylinder", "hotel"

In her 6-hour communication with her, she repeatedly referred to her several thoughts.

One is the theory of rice-cylinder: enterprises do products, like the rice cylinder at home, can not wait until the rice tank a meter has not, and then go to hoard rice.

Zhou Qunfei is very small by feeding the chickens to feed the family, for the father to take care of the household. Although I understand this truth from childhood, but I founded the Enterprise 22 years, there are many times "rice cylinder less rice" moment.

In the 90 's, Shenzhen, the key word or is a cottage, parallel imports, small bosses, workshops prevailing, Zhou Qunfei at that time the Hang Seng optics, for the watch industry to provide dial glass. Watch industry has been a red sea, there are three thousand or four thousand enterprises, mixed. "Some bosses shot a new place, and the Spring festival took the factory away for a name and a place to dry." Zhou Qunfei said, he and his husband Zheng Junlong many Spring Festival are not home in Hunan, because to go after the debt of the bosses. On one occasion, they met the Chaozhou boss, even pointed to the office of the safe said: "I have a Hong Kong dollar here, I do not want to give you." ”

At that time Zhou Qunfei very confused, "a woman to do so hard, but also suffer." "There were two times when the debt-collection failed to sell his house for money to pay the employees ..." she said, once feeling that she was in the wrong line.

She had made a lot of efforts even though she had gone to that stage. For example, she worked in her job and Shenzhen University Night School opportunities, self-study, including screen printing of special glass processing technology, and then seize the 1997 Asian financial crisis many upstream customers defaulted on the payment of the opportunity, the customer to the old equipment arrears, Together with his brother and other colleagues gradually established a complete production line of glass processing, successfully cut into the glass processing of the whole chain. In 1998, Hang Seng Optics has also become the first enterprise in the industry to pass ISO9000 certification.

Her rice tank needs a new metre of rice. "Starting from 1993 to 2002, nearly 10 years, my wealth only millions." She said so, when she was with her friends to set up lens technology, the other 2 million accounted for 50% of the shares, and then withdrew. In 2001, she had the opportunity to contact the mainstream domestic brand TCL mobile phone cover processing orders, she with her own glass processing performance and technology grasp, boldly she familiar with the watch glass transplant to the mobile phone, this is the "phone Glass Queen" origin. She seized the opportunity to quickly set up the glass processing of the "Product Design Guidelines", "Product inspection standards" and other standards, to become the industry's common technical standards and processes.

Internationalization let Lens has the first leap-forward growth, 2003 Shenzhen Lens Technology formally established, set up a complete research and development, production and sales system. The reason is called lens, is a glass of English lens pronunciation, because often to foreign customers to explain that they are doing the business of glass, simply named "Lens", foreigners good understanding.

In 2003, Motorola was ready to launch the V3 limited edition mobile phone, but the original Japanese supplier of glass has a quality problem with printing. Zhou Qunfei and research and development team three days and three nights did not leave the factory floor, do a variety of experiments, try to use different time, temperature, concentration, and finally found the most suitable processing parameters. Through the strengthening technology to overcome the glass coating after the free fall of the technical difficulties, to solve the Motorola "do not let American politicians or stars scratched face" requirements. "At that time, Motorola V3 sold more than 100 million worldwide, making the glass cover a mainstream trend in mobile phone configuration, while laying a leading position in the industry. "Lens science and Technology Dong Secretary and vice President Peng Mengwu said.

After that, Samsung, Nokia, HTC and other international mobile phone brands have appeared. Really bring lens two take off is Apple, 2007 to Apple as the representative of the smart phone hit, the appearance of glass touch screen, the need for mobile phones to reach a larger, more fragile, more thin glass of the acme, and the Glass technology research in-depth lens, eventually become Apple's global major suppliers.

Under the client confidentiality agreement, Zhou Qunfei declined to disclose cooperation with Apple. In Lens, "Apple" is a sensitive word. Even in the prospectus for the lens technology IPO, Apple is a rare figure, with the exception of the first of its top five customer lists.

It is based on June Li fly "rice cylinder theory", Zhou Qunfei technology research and development obsession, lens 2014 profit 1 billion research and development investment of 900 million, the latest published three quarterly results show that the first 9 months, lens research and development costs have reached 1 billion yuan. In her view, the Advanced technology Reserve is the customer future and future willing to cooperate with you premise, often have new materials, new technology and the patent, many new performance development itself can let the enterprise increment.

June Li Fei concentrating on research and development: "An enterprise without research and development, there is no ability to continue to operate." Some enterprises why only a few years can be done very big, suddenly disappeared, that is, research and development did not quickly follow. "There are nearly 5000 research and development teams in lens, including people in the country's" thousand-person Program "(the introduction of the overseas high-level talent program, implemented in 2008).

The Zhou Qunfei has a process goal enhancement roadmap. "This year, next year to meet the industry leaders of what level, they have to have a grade every year to me, whether guests want to, are prepared first."

Similar to the "Rice-cylinder Theory", Zhou also has a "hotel theory". "An important idea is that we have to do hotel-style business, not waiting for the flow of passengers to do." Must first the hotel construction, gives the best service, naturally can win the guest. "Peng Mengwu said.

Around 2007, the Apple smartphone, Zhou Qunfei in Hunan, large-scale investment, expanded reproduction. "At that time, Lens is located in Shenzhen Guangming Industrial zone, the factory is almost all rented by Lens, the company received orders two or three years are not finished, have to hand over to other suppliers to do." "Peng Mengwu said.

At that time, Zhou Qunfei proposed lens back to Hunan development, most have adapted to the Shenzhen Life of the entrepreneurial elders do not want to go, "now worry no money to earn, do not toss", there are many people advised her. Carrying a backpack, wearing jeans, a little girl looks like Zhou Qunfei himself out to visit, including the Hunan Liuyang and other places to inspect the factory. At that time a mouth is to rent hundreds of acres of land, many places the CMC people do not believe.

In the past few years, Lens built the Hunan Liuyang, Xingsha, lang Pear and other research and development production base, the total area of more than 100,000 square meters. "Lens 2009 export sales of 250 million, to 2010 to reach 2.5 billion, the export of more than 31 episodes, suddenly let the leadership of Hunan province know Lens This enterprise, the current lens has been for six consecutive years to become Hunan import and export processing trade ranked first enterprise. The figure is now nearly 10 times times that of 2010. "Peng Mengwu said.

"Too round is not me, the ellipse is the best"

November 4, the economic observer and other reporters, after a rigorous security review visited the Palm pear base of an international leading brand of tablet computer screen production line, because the majority of lens production lines are customized for customers, according to different requirements of the design of different processes, Therefore, the production line is the worker and machine with the semi-automatic state of operation, and a small segment, will be set up a special quality control platform, by the exclusively female technical personnel responsible for meticulous sampling.

In Liuyang, Xingsha, including the production line of the palm pear, production and supply of the global smartphone 50% screen. According to the introduction, here the design, the process of every step, almost all from June Li flying arrangements.

"Dad's eyes are bad, and if we put something somewhere, we have to put it in a very precise position, otherwise there will be problems," she said. She is a person who likes to watch and think carefully, when she was a child to catch a rainy day she often run home with Lotus leaves, in a difficult technical problem, she thought of the Lotus water beads in the scene when she was a child, so inspired, Zhou Qunfei therefore has a anti-fingerprint coating (af-coating) invention patent, The phone screen also has a sweat-proof function.

Around 2008, Lens Liuyang's production base was still undone. At that time, Lens's biggest client wanted to certify the factory, but the road at the door had not been repaired. Just after the production of children's Zhou Qunfei with everyone to pave the road, which is catching the 2008 snowstorm and Liuyang local basic conditions are limited. Finally bought a lot of stainless steel plate used to pave the road, so that the customer's high-precision equipment can be transported in.

"I was a very old woman at the time, and I was very weak after production and died a lot." "The June Li fly with the eyes moist." Paving the way, she led everyone to the new plant, dormitory and so carefully clean. Because the customer is a lot of men, she herself with a shovel, wire ball, brush, kneeling on the ground to clean up the men's toilet decoration garbage, to catch up with the "five-star hotel cleaning standards", she let other colleagues follow her standard execution. "I want to do a good job, not eat or sleep I must do well, and I will not give up lightly," she said.

Lens technology executives said that Zhou Qunfei vigorous, demanding "quick response", "Do not let me push, you just move." The arrangement of things to be carried out quickly, the answer quickly. She likes to do everything in her own hands, and will give subordinates a lot of pressure. "She is a perfectionist," she was judged by her subordinates.

She will sit at the edge of the staff to do some work, when found that there is something wrong will directly point out "Why can't you see?" "The International mobile phone leader brand of mobile phone screen requirements extremely high, even in the strict product quality requirements, the product rate is still not low, this is the blue think to overcome a short board, and this requires a more perfect combination of automation and technology, but also need to continue to study the subject."

When asked how she managed so many male executives as a woman entrepreneur, June Li the answer: "I will continue to enrich my knowledge and make them feel I have the ability to judge and decision-making." The other one wants to be absolutely fair. ”

Zhou Qunfei said that she and her family decided to start a business together, because there is no money to afford someone else, the family will support and trust you, but when the company is bigger, Zhou Qunfei chose to give the family a stake in the business, let them enjoy the company's development dividend, but not to work in the company. "If you can't keep up with the pace of development, it's going to miss me." If I do not listen to you, and younger than you, I do not respect you, but let me carry out the wrong advice will harm the company. "Zhou Qunfei said.

Over the past 22 years, experienced many enterprises to revive the June Li Fly, the enterprise's failure has a lot of feelings. She judged herself to be a "very conservative person".

She has a perennial three-point theory: Company funds, 1/3 to invest, 1/3 left to prepare for losses, 1/3 to do liquidity. Don't throw all your possessions away, because no one knows what they're going to do next year, or whether they'll succeed. Frankly, "I have learned this lesson, I used to ask for 30,000 dollars everywhere, and finally did not borrow." I used to fund a lot of people, he did not believe that I will be missing 30,000 dollars, will laugh at me. Sometimes it's too short to be angry with your money. "Now she goes out on a business trip, all with a small medicine box, inside pain medicine, cold medicine, and so on, even quick-acting to save heart pills, etc., although she did not have heart disease." "When it's time, it's not, it's late." "she said.

Now June Li flying price tens of billions of, still catch the train, eat bubble noodles, still is a shoulder bag foot on the person to go. "I don't like to wear brand names. Some clothes, thin to make a little fat, fat change thinner, can wear for many years. "From the end of the 1980-year-old Shenzhen working girl to the 2003" mobile phone glass Queen ", and then to the 2015 female richest man, on these symbols, Zhou Qunfei said, has been doing" pragmatic, innovative, real "self, will never change.

Lens Technology's oval logo is also related to this. "This choice was based on my personal character, and my father wanted me to be a boy and a science girl, but I was very straight. My father used to say to me, ' You have to be a bit more tactful in the future. Straight and the principle is square, the smooth is too round, too round is not me, the ellipse is the best. Of course it's not easy to do. ”

Zhou Qunfei said, now the enterprise listed, do investment is still very conservative, see quasi-again to vote. If you have money, you can throw it everywhere, and your main business will be affected. It is like building a house, the foundation is not how many layers are unreliable, everything is safe.

"A place where generations of people live together."

Lens science and technology, a department head, clearly remember Zhou Qunfei in the interview when he said the words: "I earn a penny will be with everyone to spend", with this move, then the interviewer, carrying a family of three and parents moved from Beijing to Hunan, to lens.

There is no shortage of money or the introduction of strategic investors lens, choose the gem listing. "The purpose of listing is also to allow the team to share the company's results with me, and my shareholders are my core management. At that time, lens indeed in the global comparison of the fire industry development is better, many people are also staring at lens talent, to dig feet, after listing let them hold the company's stock, so that the team more stable. "she said. "If you are tired, please tell the manager to rest in the lounge or on the hallway stool for 5 minutes." If you do not adapt to this process, please go to the human resources according to your expertise to choose your suitable job. "If you have no money, you can have the administrator take you to the personnel or financial draw." "This is Lens technology special corporate culture-" the chairman of the warm tips 26, a few of them. "

She says the goal is to make employees who join lens not regret and retire here. "I have been accustomed to too many death, I like the lively, like the staff very happy in the company work." In the eyes of the lens, this is related to Zhou Qunfei's own experience, lost mother and motherly love, father died in Shenzhen in 2001, after a long period of business can not be with their children, family together.

In addition to providing free dormitories or rental allowances to all employees, Lens technology also offers a large number of "couples ' rooms" to allow employees to settle in lens. "We bought a piece of land in Changsha, built a better apartment for our employees, and renovated it into a variety of styles, which we provide to our employees." "Lens Changsha staff is slightly higher than the salary in Shenzhen."

Zhou Qunfei said: "There is no poor ability of the staff, but you did not put him in a suitable position for him." In this respect, I will be very sensitive, when I find the situation, I will promptly adjust their posts. ”

"Because I do housework and no time to make friends, very low self-esteem, is the teacher often read my composition in the class, and constantly encourage me." "March 18, 2015 Lens Technology listed appreciation Feast, Zhou Qunfei invited his own language teacher to participate.

"I want to make the park a place where generations of people live together." Not only do they have the right job, they can also return to a warm home after work. "When reporters proposed to compare lens and Foxconn, Zhou Qunfei said.

She told reporters that the annual Mother's Day, the company's human resources department will be some of the staff of the mother to pick up, everyone together for the holidays.

"Great place to stay in revolt"

Once, June Li fly signature is "shed, also." ”

Sometimes the choice is painful, and it pays a great price.

Now her 7-year-old son does not go to school in the mainland and lives in the care of a nanny. "The son needs me very much, every time we meet separate, I will ask him for leave, he asked me what to go, I said ' mother is to take good care of my staff, you have to teach your knowledge to become their own, we now have different responsibilities." He is very sensible and understands me. "At this time, Zhou Qunfei tears, she quickly entered her room for makeup."

She wanted to bring her son to Changsha, but the board members feared he was too distracted and did not make it for safety reasons.

On one occasion, she was traveling in the United States, her son had a toothache for a night, he was alone in the room endure, the next day by aunt with to pull teeth. The child pulls the tooth to insist not the anesthetic, later asked mother: "I am not very brave?" "Zhou Qunfei often think, if the mother has been caring for themselves, will they still have today?" Maybe at some point you give up. Because of this kind of family and opportunity, just a close a close to get over.

Lens to today, at the critical moment, "The Crisis for Life": 2006, because someone high-priced stole the manual copying machine, June Li Fly developed a fully automatic glass engraving machine, but to improve the process and efficiency; 2007, because of the monopoly of raw materials, and customers and Corning jointly developed "Gorilla" Glass, Instead opened up a new material of blue ocean.


In the face of the future, she needs to answer questions from an investor at Lens's first shareholder meeting this May: "How to maintain an edge in a market that relies on innovation and extreme competition?" ”

"The future of lens may not only be a window screen company, but it can also provide some complete parts. "Zhou Qunfei told reporters. But she also stressed, "I don't want lens to be the biggest, and technology reserves must be the first in the industry." Because large scale does not represent strength, on the contrary, in this technology iteration is quite rapid in the smartphone industry, too large size often implies risk. ”

Now, Zhou Qunfei his signature to "flying elder brother", because the father of her to cultivate the character of a boy, dare to fight, but also to play.

October 24, Zhou Qunfei in the circle of Friends forwarded a: "Once on the boss this career life really changed", and evaluation said: "The boss is mostly revolt!" If you have a satisfactory job, who wants to venture a business? Who would like to be displaced, night and day is not necessarily the days of success? But if nobody wants to be a boss, how does this GDP go up?

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Zhou Qunfei: Most of the bosses are revolt.