360 Search Business "no tracking" broken Baidu

"All I do is cut off other people's business. "Zhou 祎 said.

On the same day, Qihoo 360 announced a "no-trace" (Dnt,do not Track) feature for 360 secure browsers with a monthly active 300 million users, which enabled users to detect Nyse:qihu, cookie-tracking, and other behaviors. "This function affects all precision marketing-oriented advertising companies and Internet media, including Baidu. "Analysys International chief analyst Li to Huaxia Times" reporter analysis said.

It seems that the 3B war is about to begin again.

　Dnt

"On advertising, in particular, the so-called precision advertising will have an impact, but will not prevent the development of intelligent advertising industry, the starting point of the Internet consortium is to standardize some methods, so that users in full knowledge of the situation, users and manufacturers to achieve the interaction between the launch of advertising, The development of intelligent advertising or the development of the Internet industry can not be at the expense of user privacy. November 22, 360 company president Xiangdong to "Huaxia times" reporter said.

On the same day 360 companies announced that it has a monthly active 300 million users of 360 security browser launched a "no tracking" function. Through this function, users can detect the behavior of Cross station tracking, cookie tracking and so on.

Data show that "no tracking" is the latest Internet privacy protection standards, Microsoft and the European Union have announced support for the standard. 360 says its browser is the second browser that supports the "Prevent tracking" feature.

In order to maximize business interests, the site generally uses the cross-station tracking and cookie tracking methods to collect users ' online behavior data, through the analysis of users online habits to achieve accurate advertising. However, the excessive collection of such data is considered to involve violations of user network privacy.

October 2 This year, the consortium issued the "No tracking" of the latest draft standards, according to the draft standard, users can choose to prohibit the site tracking. The consortium believes that the standard is conducive to improving the user's experience on the internet, and reducing the likelihood of Internet privacy being violated or compromised. As soon as the draft standard was released, it sparked strong opposition from the US advertising industry.

Neelie Kroes, the European Union's chief digital commissioner, expressed outrage at the attitude of the advertising industry. For cookies containing the user's personal information, as early as May 2012 the European Union began implementing the Cookie Act, which provided for the contents of the cookie, and stipulated that all websites must be authorized by the user when using cookies.

"I saw this agreement, the browser will have a consultation with the site, the user can start this dnt, but the site is tracking you, some sites will comply with this agreement, and some sites do not comply with this agreement, it is by the netizens themselves to judge." "360 company Chairman Zhou Hongyi November 22 to" Huaxia Times "reporter Introduction said.

Microsoft announced in June this year that it would use "no tracking" as a privacy default option in the latest version of its browser IE10, but was strongly opposed by the advertising industry. But this August, Microsoft announced that it would stick to its position.

The general view of the market is that Microsoft's actions will directly affect Google's profitability. Google has recently been fined 22.5 million dollars for tracking users.

　　Subversive Baidu mode?

Apparently the 360 launch of the "ban on tracking" is intended for another "Chinese-style Google"-Baidu.

Since August this year 360 launched its own comprehensive search, 360 and Baidu competition has suddenly intensified, especially August 28, 29th, the two sides clashed directly. At that time, Baidu launched a comprehensive search for 360 to implement counter measures, such as users through the 360 comprehensive search to visit Baidu know, encyclopedia, Bar and other services, will forcibly jump to Baidu home page. and 360 to Baidu "snapshot of the Web" to respond.

But the matter was eventually halted by government-related intervention. However, in October, the Ark, known as the "Fighter for counterfeiting", began a debate with 360 that 360 security browsers violated user privacy. 360 Think, Fang son this move is behind the scenes of Baidu, and then will be the court, and the side also to the counterclaim to respond.

On both sides of the lawsuit has no conclusion, 360 this sudden shot browser "Prohibit tracking" function, directly aimed at Baidu's "purse."

"All I do is cut off other people's business. November 22, Zhou Hongyi said, "The Giants don't like us, because in this industry I'm challenging big companies, including many security companies, who don't like us." ”

Zhou Hongyi introduced, when doing free safety products, a manufacturer to its call said: "You hit not our rice bowl but the pot!"

"360 of the business model is very open and transparent, we get through security, gather the biggest user base, we really do not earn a penny in security, we do not have any advertising revenue is from our security." Zhou Hongyi said, "My business model is from the browser site, navigation, and search has not yet started to make money, there is a web game." ”

"Although some people say Zhou Hongyi do search to make money, I do not deny that this is one of my business strategies." It is my business philosophy to allow consumers to choose through market competition, and I am a pure free-market competitor. "Zhou Hongyi said 360 is engaged in" subversive innovation "," in order to compete, I from the user experience on the search is a subversion, who out of the money who can be ranked in the front, of course, there are many willing to pay the fraudulent website to do incisively and vividly. " I announced that I do not accept this model, and I will not take the medical industry ads, I do not say that the medical industry ads are false, I think I can not tell, this piece of money I could not earn. ”

As we all know, bidding rankings (now known as "Phoenix Nest") and medical advertising is the important support of Baidu revenue, and week said pointing obvious.

For 360 search and Baidu Search current market situation, Li November 22 to our correspondent analysis that the search features a lot of faces, from the comparison of the two, Baidu search is the user's inertial use of the comprehensive search, with a mature operation system, and 360 is a strong channel of comprehensive search, Transformation is still in the process of building the system. Baidu needs to consolidate its own PC search advantages, and the 360 breakthrough lies in whether the user can be guided through a strong channel to search behavior and habits of change. At the same time, both need to make a contribution in mobile search.

For 360 of the sudden shot, November 22 This reporter contacted Baidu related departments, but as of November 23 morning, has not received the response of Baidu.

In fact, no matter how the 3B war evolves, for ordinary netizens, the most concern is how to better protect privacy, safe access to the Internet.