404 Page Production Tutorials

Recently found a lot to do SEO diagnostic site Some of the most basic operations are not done, such as the preferred domain determination and 301 settings, robots.txt file is not written, 404 page did not make and set. The first two items in the online information, this time the main 404 pages of the problem.

What is the role of page 404?

The 404 page is intended to remind users of pages where the user is in the wrong URL or when the page file is deleted, and the page can be used to set a normal page for site navigation, background color, or pictures. So that users do not have access to the normal page can be effective reminders and through the 404 navigation will continue to pull users back to the site to continue access. Prevents users from accessing the wrong address resulting in traffic loss. In the SEO 404 page is to remind the spider this link has been invalidated, spiders in a number of crawl is 404 after the return will delete the link snapshot information (Baidu reflects slow, Google support is better).

How to make 404 page?

If you are a programmer or have a programmer friend, this is easy, please skip it. If it is a novice friend can use the existing online download, the inside of the navigation information to change their own site on it, or to see a site 404 good, the HTML code copied out, the necessary CSS, pictures and so on together, modified for their own link information is good. 404 The page is not good to put on the server, because the server does not know which is the 404 page, you need to do a separate setup on the server.

How do I set up 404 pages?

Windows Server or VPS can be specified through the Web site error document in IIS which page is 404 page (iis→ site properties → custom error → specify 404 files), of course, this is local tyrants in use, the general webmaster with more than the virtual host. The virtual host is usually set through the htaccess file, errordocument404/404.html by adding this command. Please note that the following 404.html is the file name of the 404 Web page file you placed in the root of the server, which can be set according to the actual file name, but 404.html is recommended. This set up can be detected by the Webmaster tool HTTP status code, if not set will return 200 code, set up will display 404 error code.

Summary: 404 page production Although SEO details are optimized, but its SEO significance is still larger, I hope you can pay attention to.

Reference: http://www.jiaodaseo.com/topic/tec65.html

404 Page Production Tutorials