酷6网 CEO, CETV operations director Dong Zhen talk about new media

August 1 1:30, 酷6网 Chairman and CEO Li Shanyou, China Educational Television operating director Dong Zhen visit the website of China Educational television station, talk about the development of new media industry and content on the development of new media.

China Education Television recently launched the "China Education Television New Media series Interview", the first two guests are in the new media field leaders, Mr. Li Shanyou has been the chief editor of Sohu, the founder of the Ku6 network to engage in network video sharing, and create their own unique business model, the site is not long to founder, But a sudden rise. Mr. Dong Zhen has long been engaged in front-line operation and management in the radio and television industry, and has rich experience in operation and management of digital TV and other new media business. Two guests are familiar with the development and operation of new media, and are active in the forefront of the new media industry. In today's interview program, two guests will be combined with the development of their new media business and two experts long-term experience of the development of new media content, talk about the development of new media industry and content on the development of new media, "content is king" in the new media era will continue? Recently, the Chinese educational TV station has invested in Chihu new media drama "First Down," and pioneered the national television media to tailor the skits for the new media, and two guests will share the highlights and comments of the drama from their unique perspective.

The following is a transcript of the interview:

Moderator: Welcome you to continue to watch today's national view 60 points, now into our talk show, with the pace of our life now faster, watching TV programs are not just sitting at home on the sofa or lying in bed watching, now watching TV in addition to home, we can watch mobile TV on the bus, can also see the building in the mall or office TV, in the bank line can also see the city's television. The difference between these mediums of television is the difference between the places you see, we can now not only take the TV to watch TV, mobile phone can also see, there are videos on the internet and so on and so on, these are now known as the new media, today we are around these to talk about the new media, introduce our two interview guests, The first is Mr. Li Shanyou, Chairman and CEO of 酷6网. The second is from our China Educational television station operation director Dong Zhen, welcome.

Today, we actually start with a small film to get to know our 酷6网 and our Chinese educational TV station is a short play on the new media, we first through the film to meet.

Actually 酷6网 I know, it should have been rated as the world's growth rate, the fastest development of one of the Web site, but also become an exclusive video of Baidu cooperation site, I do not know that we 酷6网 as a new media, it in operation, what is the kind of operating mode? Can you tell me something about it?

Li Shanyou: I've been doing 酷6网 for a few years, because the site has two revolutionary changes, the first change is to Yahoo, Sohu and Sina as the representative of the text of the website, it has thousands of newspapers on the text of the content moved to the website, with a computer can know the World newspaper information, this is a particularly big change. In fact, for netizens, the demand for video is much higher than the demand for text, because the video contains a lot of information, in the last year, the content of the video is difficult to move to the Internet, the past narrowband more, not too suitable to see the video site.

Moderator: Technical reasons.

Li Shanyou: The second technically, the past video technology occupies too much space, the network cannot bring up. In 06, a great change occurred, in 06, China's broadband internet users have accounted for all users of the Internet two-thirds, video technology production than the original playback of the space consumed greatly reduced. Like a road, the road gets wider and the car narrows. So the physical environment that was played in 06 has changed dramatically, so 06 years on, online video has grown very fast.

Just now you speak especially good, in the past everyone watching TV is at home, lying on the sofa to see, now work, work to turn on the computer, work can also see, so the network video someone jokingly called the office inside the TV, look more enjoyable.

Moderator: Web video Such a website, is in the process of operation, such as your program of this kind of supply or say this operation is a what kind of link?

Li Shanyou: Our program, almost mostly from the upload of netizens, we call UGC, user upload content. And 酷6网 features, you upload the content, we inserted ads, will be with you for the division of advertising, so we upload a daily amount of program is very very much, there are 40,000 to 50,000.

Moderator: I know how to 酷6网 positioning is a video sharing of a portal site, this sharing refers to what level?

Li Shanyou: This is a very good question. The first share, is our own share of their own life, we have taken the DV video to the Internet, all the time, we have to share with each other. In the first generation portal, the model called 1 to n is now the N to n model, which is a very strong source of content sharing. We have another share, just now I said, is the share of advertising revenue, if uploaded to the Internet, we will share with you the benefits of advertising. In both sense, it is called the first time to share.

Moderator: In fact, this video sharing, as a video site, now most of us still have a user upload, of course, I know there are some traditional media, they are the traditional TV program on the media, I do not know that we, China Education TV station, now to make a new media drama, How this idea came about, and our traditional programs on the Web or on mobile TV are also very popular.

Dong Zhen: The supply of new media has also gone through a long period of exploration, probably less than 10 time, but the pace is getting faster, 45 ago, of course, the earliest exploration, including 4 years ago, the development of technology has emerged a variety of new possibilities. At that time, the vast majority of people think that the more beautiful programs in this new program, in fact, the original misleading is not what serious consequences, took a small detour. At that time said feedback, but also suffered some setbacks, just don't new media development this most upstream of the media. For example, invest a lot of money in the operation, invest a lot of money in the technology research and development, invest a lot in the terminal laying, but do not do the content that it needs. Thus leading to a few years of groping, become some very good program. Educational television stations are seeing the changing environment of the various new media in the past few years. We now see up to five years time each person to see the screen, has been 99% people from the original, every day to see the screen is the home of the TV, fish or enjoy the class, now suddenly home TV you can only see One-third or one-fifth.

I said just now, you 99% of the appeal in the home TV, now the home of the TV has become one-fifth, because he frequently contact the screen, back home information has been, entertainment and appreciation also got, and even want to learn the content has been. In this case, we should explore the new types of programs that they need in this new environment.