A5 Yue Huai: seo to do their own unique SEO follow the tactics of the disadvantages

I don't know when to start, domestic SEO within the circle of that "competitor to discover what new content, we also follow to do", "what the competitor to do, we follow", "where the competitor hair outside the chain, we also followed to send" "follow tactics" gradually popular. and enduring, more and more fierce.

"Tse, Win", almost all SEO experts have stressed that in the implementation of the website SEO strategy, must be a detailed analysis of the competitor's SEO data-that is, after identifying the main SEO competitors, We should be the main competitor website SEO target and SEO means for strategic level and tactical level of all-round analysis, through a variety of data (site positioning, domain name age, the main search engine included quantity, the number of chain, quality, domain name distribution and outside chain measures, site SEO means, keyword settings-including keywords heat, Landing page, keyword ranking, related long tail keyword mining, estimated traffic, estimated conversion rate) in-depth understanding of opponents, and even from the opponent's perspective and consumer feedback on the opponent's marketing strategy, re-examine the entire industry and potential user needs, according to our own advantages, to my main, Determine our own SEO overall marketing strategy and implementation plan-"No fight unprepared", but this does not mean "SEO follow tactics".

A5 Webmaster Network Yue Huai Marketing www.yuehuai.com team that: from the only benefit of "follow the tactics", that kind of "competitor discovered what new content, we also follow to do", "what the competitor does the key word, we follow to do", "the competitor in where sends out the chain, we also follow to send" the "Follow tactics" is to quickly make up their own and competitors SEO gap, familiar with the status of industry SEO, effective training staff a good way.

It must be emphasized that the "SEO follow tactics" is the essence of "copy collection Pseudo original"-and is in the SEO marketing strategy level of "copy collection False original", and small and medium-sized website marketing use "follow tactics" few success stories. Even looking across the Internet industry, "following the tactics" successful case also exists only in those internet "brand giant crocodile", they are not completely follow the following tactics, "brand giant crocodile" is only in the pioneer practice found in the huge business opportunities, and then learn from the other side of the operating experience and lessons on the basis of Give full play to their own flow, capital, technology, brand advantages, and constantly occupy market share, so even though the first step of the weak competitors do not have the power to fight back, only to watch their own good ideas "for others to do wedding clothes", such as BSP blog and Micro Bo is such a typical case.

In contrast, the general use of "SEO follow tactics" of small and medium sites, in terms of flow, capital, technology, brand, not only no obvious advantages, and even with the implementation of "Follow tactics" Object There is a big gap, in this case implementation of "SEO follow tactics", only in a specific period, Effectively bring you and lead the competition in the SEO gap, will not make you win the final competition-because as the industry catch-up, you need to leapfrog development, which from the SEO field is: You must promptly explore more potential users loved the industry original content; You must establish a more efficient and high quality outside chain construction mechanism; you have to according to their own site expertise, mining more industry long tail keywords, you must promptly find a variety of industry-related issues of timeliness, digging its value. Regardless of the above, as "merely" of "follow tactics", is the disadvantage of all.

The reason for a long time, "SEO follow tactics" in the SEO industry in the road, is because a lot of stationmaster, Seoer mistakenly think, "follow tactics" can be quicker to start, save time, more efficient and quick to achieve their desired goal. As everyone knows, this is a kind of inefficient, being led by the nose of others, the stupid way to linger.

So to speak, is because the "SEO follow tactics" The biggest problem is "no own soul", can not fully tap their comparative advantage (any enterprise or website has its own comparative advantage), only know blindly follow, but why the other party so planning content, why choose this keyword, Why so construction outside the chain, it to achieve what effect (SEO strategic intent level) and why to take such operational means (SEO tactical level) You are not thoroughly understand, also can't judge the other way is correct, whether suitable for themselves. Just blindly "follow imitation", follow imitation, not only difficult to achieve in the site SEO overall effect beyond the goal of the opponent, or even may be "fat dragged thin, thin drag disease, the death of the disease."

Besides, most of the time you can't do "follow the tactics" at all, take the site outside the chain construction, for example, competitors those more weight of the news outside the chain, network resources outside the chain, soft outside the chain, you can never through a simple "follow the tactics" to achieve "with the same competitors" outside the chain of marketing intention. You can "follow imitation" is always a competitor outside the chain of resources in the middle and low-end of the chain part.

When it comes to "chain following tactics", the author of the art of SEO sharply points out: "It's a good idea to contact people who are linked to a competitor, but don't limit your link-building strategy." Link to a competitor's website The likely result is that 10% of the people you are contacting can give you a link (which is already good). But your goal is to beat the competition, not follow them "-This applies to the entire" SEO follow tactics. "

Indeed, we must always be concerned about the movement of our competitors-not only the necessary respect for our competitors, but also the "strategic contempt of the enemy, the tactical importance of the enemy", from the changes in the competitor, we can timely find the industry dynamics. At the same time we also need to maintain a broader mind, timely detection and learning of competitors good methods to promote our SEO skills improve.

But it must be emphasized that even this learning mindset will never be equated with "follow imitation"-though many times "follow imitation" is the best way to learn from "learning wars from war", but you are always unique to yourself and never be expected to succeed simply by imitating others.

The reason why we study our competitors is to improve ourselves, and to surpass our competitors faster and better. We only always remember this goal, while maintaining a humble attitude to learn at the same time, never satisfied with the "follow imitation", "to my main", based on their own, to apply knowledge, around the user needs, give full play to their own unique comparative advantages, and constantly adjust and improve our SEO strategy, perseverance, It is possible to really in the brutal competition to come out of the road to their own SEO (this is gouyn12 for "Yue Huai Marketing" manuscript, reproduced please link to the form of the initial source of the article and this statement http://www.yuehuai.com/article-714-1.html )。

A5 Yue Huai Marketing team, that is, A5 Webmaster Network SEO Service Department, has many years of SEO actual combat experience, perfect SEO technology system, focus on SEO technology research, professional for small and medium sized companies to provide efficient and high-quality SEO services: Site diagnostics, site keyword ranking, and website optimization consultancy services. Customer service qq:800017899, you are welcome to consult!