(Abstract) 100 Great Business philosophy: Concept 27: Space

Concept 27 space

Creating the space people want to go to-whether they are going to socialize, relax, or just daily activities, such as reading and working-can be a profitable product.

Concept

At first glance, this concept seems a bit like "brand space ". However, they are definitely different: "space" uses the idea of seeking social places people want to go as the main selling point and core product-this is the basic starting point of the business.

Space is very popular in cities, because there are narrow apartments everywhere in the city, which may lead to the office of the city's hooligans and sometimes appear unsafe in public places, this prompted people to look for a more relaxed space. Trend watching is a company that records popular customer trends. It describes the space that exists: "... Urban residents exchange their own lonely and crowded housing in exchange for commercial spaces with noise in real life, where catering and entertainment services are not the most attractive, the most attractive is the ability to watch movies, read books, meet friends and colleagues, or manage their own business in small offices."

As many successful enterprises (such as coffee chain Starbucks and book retailer bodes) integrate the concept of space and other products, more and more companies are dedicated to providing customers with places to go. A company like paragraph NY in New York has a membership fee of $100 per month, providing 2,500 square feet of top floor space near Union Square, the space is divided into office area and rest area. Members can work and relax in a library-style room, or participate in social activities with other members-a modern place as comfortable as they are at home.

Practical application highlights

§ Carefully and practically design this space-highlight its style and comfort, and use soft furniture and soundproof rooms to ensure that the provided space is comfortable and relaxed.

§ Provide social and private services in the space.

§ You can consider increasing revenue by selling advertisements in the space. Although it is not allowed to advertise advertisements at the expense of aesthetic feeling, elegant, fashionable, and well-configured advertisements can enhance customers' perception, which is beneficial.

§ Even if you do not want to use the existing space as your main product, you can apply some of the principles to your business to attract potential customers.

(Abstract) 100 Great Business philosophy: Concept 27: Space