Android Hand Tour release Weapon spectrum

Order

In the spring of 2013, with the company into the hand-travel distribution industry so far, witnessed the entire industry experienced prosperity, struggle, shuffle, quiet the whole process. By the year of the Hundred Games, hundreds of releases, to now hundreds of games, several distributions. After a shuffle, most of the publishers have been squeezed by several big platforms and big distributors.

In a publisher company, each department undergoes a different distribution process. Operation platform to experience the game preheating, online channel application, game activities and other steps, so that the game can be released smoothly, the money. The marketing department also has to go through news exposure, advertising, promotional activities and other means to let more people know the upcoming hand tour. Typically, these two departments are closely related, but as a publisher of the program ape, the keyboard dog, will go through a what kind of process? Let me explain below.

Positioning

At the beginning of the release, most are some of the intermodal platform, a single-generation platform after several years of touch crawl, accumulated a number of platform resources, user resources, went out of Shanghai, Beijing took a few IP games, to do the issue. As a result, many publishers have just entered this field, they do not have their own research and development team, not self-produced games, but by acquiring a certain value of the game to packaging distribution, operations. So in the publisher of the program Ape, and different from the developer inside the program Ape, can make changes to the game and so on, and even can say that there is no program in the release of Ape, but with the birth of sharesdk these handy tools, the same principle applied in the hand tour release inside the words, Anysdk These hand-tour release tools appeared, and the publisher of the program Ape became the SDK's development access, then this batch of code dog do is for publishers faster and more convenient distribution, we call this department to release technical support department.

Weapons

Well, the empty things are finished, to a point of substantive narration. First of all, do the publisher of the program Ape to do what work.

Weapon One: Unified SDK

What is the Unified SDK?

I don't know if the reader knows that there is a tool called SHARESDK on the sharing tool. If we develop a sharing function, such as on the mobile side to share a picture to QQ space or, this time, you need to mobile QQ space or share docking, and these docking is not a simple code can be finished, And Sharesdk's job is to make it easier to access these shared functions, with just a single piece of code and a single sentence to complete.

The same reason, the Unified SDK is also to the major platforms or channels to integrate the SDK, so that the game developers in the docking of multiple SDKs, no need to change more code, just manage the user ID, order ID, etc., the Unified SDK access process is as follows:

It can be said that the implementation of the packaging system is based on a unified SDK to achieve a high level of unified interface, if the unified SKD does not have the Platform SDK interface Unified and layered, the packaging system can not be carried out.

Weapon Two: packaging system

After unifying the interfaces of the major platform SDKs, the Unified SDK provides game developers with access to a unified SDK that can be packaged to produce other channels of the SDK. The working process is as follows:

1. Decompile and disassemble the package

2. Copy the Paste Replacement SDK Package

3. Modifying property value Signature Packets

4. Get a third party channel game pack

Weapon Three: Order system

The order system becomes very important because it is about the project to make a purchase. The order system not only records the game's real-time payment rate, but also helps the game to filter cheat orders and so on. As can be known, the order system mainly consists of two major functional modules: 1. Order Enquiry 2. Replenishment function.

The replenishment process is as follows:

Weapon Four: Data report

The other role of the Unified SDK is data collection, data analysis, through the collection of more game data, Channel SDK data, provided to the Operations Department, marketing department more data support.

The data report is the page display category, the use of various reporting tools can be completed, here is not clear

Summarize:

In the hand travel industry, that is, the Internet industry, the rapid pace of change, perhaps a game from the development phase of the release phase may only be 3 months, and the homogeneity of the high, such as the three types, the west type of game, so a new play to quickly occupy the market, The first condition is that you are in the market, so the research and development is fast, the distribution is also fast, how in January in the hundreds of platform channels in the line is the primary task. So the publisher programmer needs the above weapons to match the release.

PS: Spoiler, the next article brings: the first four weapons issued---Unified SDK to build the law

Copyright NOTICE: This article for Bo Master original article, without Bo Master permission not reproduced.

Android Hand Tour release Weapon spectrum