Art processing principles of web design

The design of the home page mainly involves the operation of web design software and technical applications. However, to design and make the home page beautiful, it is necessary to process and process the art of the home page, which involves some basic knowledge of art. This article will introduce some art processing principles frequently involved in homepage design for your reference during homepage creation.
I. Style positioning

To beautify the homepage, you must first consider the style positioning. The style and form of any homepage must be determined based on the content of the topic, because only the perfect unity of form and content can achieve the desired publicity effect. At present, the application scope of the home page is expanding, covering almost all industries, including the following categories: news agencies, government agencies, science and education culture, entertainment and art, e-commerce, and network centers. For industries of different nature, different homepage styles should be embodied, just like dressing up, which should vary according to different gender and age levels. For example, the home page style of government departments should be relatively solemn, while the entertainment industry can be lively and vivid. The home page style of culture and education departments should be elegant and generous, while the business homepage can be close to the folk customs, this will make everyone enjoy it.
The formation of the homepage style mainly depends on the homepage layout design, Page tone processing, and the combination of pictures and text. These problems seem simple, but they often require the design and producers of the home page to possess certain artistic qualities and accomplishments.
In addition, the animation effect should not be abused in the homepage design, especially for webpages with serious content. After all, the home page mainly relies on text and pictures to spread information. It is not an animated cartoon, not a TV or movie. It is another thing to link some movies and videos on the homepage.
II. Layout

The design of the home page first involves page layout. "Layout arrangement" is actually the "operating position" in ancient Chinese painting theory ". As a layout, the home page has both text and images. The text can be either large or small, or the title or body. The image size can also be horizontal or vertical. Images and text must be displayed to the audience at the same time. They cannot be simply listed on a page, which is often messy. Therefore, you must arrange and arrange the images and texts in a certain order based on the needs of the content to make them an organic whole and present them to the audience. You can perform the following operations:
1. The priorities are distinct and the center is highlighted. On a page, the center of vision must be considered. The center is usually in the center of the screen or on the center. Therefore, some important articles and images can be arranged in this area, and those slightly secondary content can be arranged outside the visual center, which highlights the key points on the page, the primary and secondary features are differentiated.
. Size matching, echo each other. A long article or title cannot be arranged together. A short article cannot be arranged together. The same is true for image processing. Staggered pages are arranged between different sizes to avoid Center-of-gravity deviation.
3. Images and texts complement each other. Text and images have a complementary visual relationship. When there are too many texts on the page, it seems dull and angry. There are too many images on the page, and the lack of text will inevitably reduce the page information capacity. Therefore, the most ideal effect is the close cooperation between text and images, which can make pages active and rich content on the home page.
3. Lines and shapes

The combination of text, title, and image will form various lines and shapes on the page. These combinations of lines and shapes constitute the overall artistic effect of the home page. These lines and shapes must be perfectly matched to enhance the artistic charm of the page.
1. Application of straight line (rectangle. The artistic effect of straight lines is smooth, straight, regular, and neat. The repeated combination of straight lines and rectangles on the page shows a well-organized and distinct visual effect. It is generally used in solemn and serious homepages.
2. Applications of curves (ARCs. The curve is flowing, active, and dynamic. Duplicate combinations of curves and arcs on the page can present smooth, brisk, and vibrant visual effects. It is generally applied to the themes of youth and lively homepages.
3. Comprehensive application of curved and straight lines (rectangles and arcs. The combination of the above two lines and shapes can greatly enrich the expressiveness of the home page, so that the page shows a more colorful artistic effect. This form of homepage can be applied to a wider range of topics. However, the page orchestration processing is more difficult and messy. The simplest way is to give priority to a line (shape) on a page and use only some other lines (shapes) in a local range ).
IV. Color processing

Color is the most sensitive aspect of human vision. The color of the home page is well processed and can be icing on the cake to get twice the result with half the effort. The general color application principle should be "overall coordination, partial comparison", that is, the overall color effect of the home page should be harmonious, only local and small areas can have strong color comparisons. In terms of color usage, you can use different dominant colors based on the needs of the homepage content. Because colors are symbolic, such as green, green, golden yellow, and gray-brown, they can represent spring, summer, autumn, and winter respectively. There are also professional colors, such as the olive green of the military and police, and the white color of health care. Colors also have obvious psychological feelings, such as cold and warm feelings, the effects of entering and retreating. In addition, color also has Nationality. Due to factors such as environment, culture, and tradition, there are also large differences in color preferences. The full use of these features of color can make our home page have a profound artistic connotation, so as to enhance the cultural taste of the home page. The following describes several common color schemes:
1. Warm colors. That is, the combination of red, orange, yellow, and yellow colors. The use of this tone can make the home page show a warm, warm, and enthusiastic atmosphere.
2. Cold tone. That is, the combination of blue, green, purple and other colors. The use of this color enables the home page to show a quiet, cool, and elegant atmosphere.
3. Compare colors. That is, colors with the opposite color are combined in the same space. For example, red and green, yellow and purple, orange and blue. This color combination can produce a strong visual effect, giving people a bright, bright, and festive feeling. Of course, if the contrast tone is not used well, it will be counterproductive and produce cheesy and dazzling adverse effects. This requires us to grasp the important principle of "big reconciliation, small comparison", that is, the overall tone should be unified and harmonious, and there may be some small strong comparisons in some parts.
Finally, we need to consider the depth and depth of the background color (background color) of the home page. Here we use a term in photography, that is, "high-profile" and "low-profile ". The light background is called a high profile; the deep background is called a low profile. The background color is deep, and the text color should be light. The light content (text or image) should be set against a dark background. On the contrary, the background color is light and the text color should be deeper, use a light background to set off dark content (text or images ). This kind of variation is called "brightness change" in colorology ". On some homepage, the background color is black, but the text also uses a deep color. Because the brightness of the color is relatively close, readers will feel very hard during reading, this affects reading performance. Of course, the brightness of the color cannot change too much. Otherwise, the brightness contrast on the screen is too strong, which will also make the reader's eyes unable to stand.