As programmers, have to know the app to promote knowledge

At the beginning of this topic, we may be questioned, as programmers just do their own products, write code OK, why I want to know some promotion knowledge, and I do not need to know.

Well, then I ask you.

Do you like me to be a product manager, Project CTO, Project CEO such ambition, or obscure to be a simple programmer, from yards to yards saint of the upgraded programmer?

Are you like me? Future career planning is not confined to the role of the programmer, but does not want to break through the vertical professional cage, from swordsman to martial arts leader of the Metamorphosis?

Do you like me always pay attention to my own product download volume, the number of users, often feel that the product of the project is my own children, slowly watching it grow up, I finished the project, sometimes occasionally part-time business, the market.

The promotion of knowledge is not confined to the responsibilities of the marketing department and the Ministry of Commerce. Not much nonsense to say, anyway, personally feel that the promotion of knowledge for small and medium-sized companies harmful and non-profit.

Considering that most of the paid promotion is a threshold, I believe not all developers are the first to take the money to do the promotion.

1, about the cost

There are three kinds of it, one is free, one is charge, and the other is a limited time charge. Take the upload market, access channels, not only free of charge, and some markets can be recommended for free, if the small part of your app feel good, he will give you a recommendation, like Xiaomi Market is can be recommended, but this also see luck, if recommended, will be happy for several days.

2. Weibo, QQ, post bar, blog social platform

Simply by leaving your app download link in general The effect is not too good, unless the product is suitable for sharing the case, today most users can identify the ads, and sometimes even remove the download chain or simply do not share, promotion is also large-sized forwarding, such as the watercress community, every day they will out an article , not necessarily about what, such as the 11 holiday had to use the app summary, the mid-Autumn Festival home must play the app. Do not know what the back of the chain of interest, anyway, has not been used.

3. Paid Advertising

Usually is the major advertising platform of the pay advertising business, the advantage is that the effect can be evaluated, the disadvantage is high cost, Android and iOS single user promotion cost of 3-8 yuan, when the list can be considered, but not too suitable for the long-term use of small and medium-sized development team. The other is the individual app market, limited to the site purchase ads, usually by day/week of the case price calculation, relatively more expensive.

4. Cross-promotion

Promotion of the auxiliary way, free, unlike pure advertising, experience can also be designed very good, but the most important thing is to see and what the product Exchange, the user group between each other to match, find the right cross-promotion of the object will also receive good results.

5, to push

Ctrip's daily work is to give people at the airport to install Ctrip's app, the average daily can be installed 30~40, good time one months can be installed 1000 +, the basic salary of 1000 600 after each 1 block more than 1000 each 3 block. This form of promotion is very accurate but also very tired, the most stupid way is often the most effective.

The above is what I learned in the small and medium development company, these methods may you use one or two, but for the small company programmer is to learn some promotion knowledge, as I before the boss, manager and I a total of three people of the company, I did the program also do market business, so for learning itself is very good , can learn more things, but also increased the self-cultivation of the programmer, no matter how to say, improve their own.

Do not know the vast number of developers are also have to improve their own quality of the determination? Do you have a clear understanding of your career plan? Where does the road come from?

I also want to know what people think, what ideas or suggestions, can reply to the discussion.

As programmers, have to know the app to promote knowledge