B2C success stories

B2C entrepreneurship case -- chuncui net

The e-commerce market is becoming more and more mature. Choosing B2C to start a business is a low-cost, fast-acting, and scalable way. However, to do a good job in B2C, there are many skills in each step. Today we will share with you the story of my student Tian Bin's pure Cui net startup.

E-commerce The market is becoming more and more mature. B2C It is a low-cost, quick, and big way to start a business. But do it well. B2C There are a lot of skills in each step. Today we use the skills of my student Tian Bin Chuncui Network To share with you some stories about entrepreneurship B2C Skills and experience.

Tian bin was me last year. One student to attendSeoHe quit his job and planned to start a business when making money for training. However, at that time, he had no products or websites, but he had a long time of passion. In the course, I talked about three modes:
1 , Provide Seo Service to make money
2 , Reverse thinking to earn advertising fees
3 Karate as a sales company

After hearing this lesson, Tian bin immediately thought of a friend of his selling jade in Yunnan, so he asked me how to sell jade and jadeite?

Step 1: Product Positioning
After talking about the situation in the industry, I think the positioning of selling Jade online is very good. Because:
1 , Profiteering Products : The profit of Yu is at least 50% Above, the high reaches 90% This is a huge profit.
2 Less competition : There are few competitors on the Internet. Currently, there are several large online diamond sales in China,

However, the industry is too big. If you start a business, you 'd better select a very small field, because: small fields, large markets! So he chose a jade bracelet with a large demand.

Step 2: online shop Construction
Many people who do not know the technology think that it is very difficult to build a website. In fact, it is very easy. The next day after finishing the course, Tian bin spent several hundred yuan and bought a virtual host and domain name. Then I downloaded a set 9959seoOnline Shop System And then upload the file to the VM. Set it to install in a few minutes. It took the next week to add the product. A week later, his website went online. Http://www.chuncuinet.com/

Step 3: website promotion
Website promotion There are many methods. The first choice is not to spend money. Seo So Tian Bin has done a lot of work in this area. A month later, he searched for many keywords such as yubracelet and zookeeper on Google and Baidu. 1000 Quantity. I keep talking about it, Seo In fact, it is very simple, URL Well optimized, the keyword layout is good, and then the reverse link is done. OK . Simple things can be done exactly, and the effect is naturally fast. In the middle of this month, the pure Cui network friendship link is exchanged near 200 .

Step 4: Sales optimization
from 2007 year 10 starting from the beginning of the month, chuncui began to start a business. There is a ticket within three days. This has made Tian bin very excited. In order to better go, he went directly to Kunming. Because there, after receiving the order, you can directly pick up and deliver the goods. You do not need inventory.

Once I talked to him online, I felt a problem after I learned about his sales data. Because the traffic quality brought by the search engine is very high, and there are thousands of traffic every day, there is a single order in two or three days, this is a problem. After reading his website for a few minutes, I gave him a trick:
Put the latest delivery notification on the home page.There are too many people to see and few people to buy. It means these people are interested in his products, but they don't trust him very much. After the latest delivery notice is put on, new customers can see that a lot of people are buying on this website, and more customers can trust it. With this small latest delivery notification, orders are immediately placed every day, with an average of two or three orders per day.

A few days later, he told me the good news online. I told him, according to the sales psychology I talked about at the time, I modified the product webpage text to make sales better. After the end of the evening, sales will be further improved, and there will be seven or eight orders every day, although they are all small orders. To 2009 year 1 month His sales volume for the current month has exceeded 10 10 thousand.

On May 1 this year, I went to Xishuangbanna and passed by Kunming. When I met him, his company in Kunming was established and rented an office in an office building in the city center, at the same time, a small team has been formed to operate, with a monthly sales volume of tens of thousands and tens of thousands of profit margins on the basis of supporting the company. However, there are some bottlenecks in further development. The reason is that it is difficult to increase the traffic. In fact, this is a good solution, and the conversion rate is relatively good. Seo When the traffic comes, you can directly launch the advertisement to purchase the traffic. As long as the return rate is good, the more advertising investment, the more it will earn. Soon, he began to rely on Adwords And other methods to increase website traffic by several times, and sales are also growing.

Later, he had registered a trademark and planned to open a physical store online and then integrate it online and offline. In the next step, he may start chain stores. Because his website has not been publicized, many people have already taken the initiative to find him.

When talking with Tian bin just now, he said that he had more and more regular customers in chuncui. Next, we plan to sell mobile phones through the Internet at Shenzhen Branch. The website was launched yesterday and on the first day.4Single business.

Even if you sell hundreds of mobile phones at a time, the amount of mobile phones per day can be much more difficult than that of yuyu. But it cannot be a career.

Chuncui is now stable, but if you can further find a way to improve your performance, you may be able to make a very big business. After all, there is no one of the largest sales websites, nor is there any chain store that sells Jade. If he is able to build an offline model store like an online shop, do a good job in the model store business, and then engage in experience in chain stores, the prospect will be even greater.