Baidu promotion effect is not ideal 10 strokes to help you out of the dilemma of the 1th recruit

Do you now face such a problem:

1, the website in the Baidu promotion effect is getting worse, the promotion cost expense is more and more high.

2, the online daily consultation of the number of customers less, the number of products sold less.

3, the network sales in addition to the promotion of Baidu to burn money, almost no attempt to use other channels to promote.

4, eager to find ways to solve the problem of Baidu promotion, improve product network sales effect.

With the continuous development of Baidu's bid, Baidu bid to promote the enterprise more and more, the relevant data shows that Baidu official bid to open the number of enterprises has more than 400,000, however, in so many bidding enterprises, some enterprises through Baidu bid to expand the corporate brand promotion of product sales, so that enterprises develop well, At the same time some enterprises but sigh the effect of more and more bad bidding, bidding costs more and more high, can not go on, what is the cause of these two situations?

The author thinks that Baidu bidding is a very good to promote the enterprise product sales performance of the network tools, enterprises can sell products through the network, the key is to see your Baidu bidding skills and methods to master how much? Baidu bid promotion is not without effect, but need skills. Today, we will come to the analysis of the question of what is the problem to make the bidding effect worse, how to solve?

I have also done in Baidu bid promotion, at the beginning there are a lot of doubt, the promotion costs did not see what effect, and then slowly learn to summarize the optimization account, the effect is getting better, until stable.

Generally speaking, I think there are two major problems in bidding: The problem of the website itself and Baidu bidding account. Let's take a closer look at the next analysis.

A, the site's own problems

1. Website User Experience

User experience plainly is the overall feeling of the site.

Let's give an example to illustrate the user experience:

Question: What is the purpose of Baidu promotion?

Baidu Promotion is to allow more potential customers through keyword search to find the site and then find enterprises, contact enterprises to buy products. As long as the user through the keyword to find the enterprise site, then Baidu to promote the task even if completed, as for potential customers to enter the site, like your website, your products, buy your products, Baidu is uncontrollable, all by the wishes of customers, then the marketing effectiveness of the site is critical. So to retain customers, so that customers deal, enterprises have to increase the intensity of the site to do more attractive, products more attractive customers eyeball, so that customers like your site and products. If all this satisfies the customer, then the customer buys the easy thing, this is the so-called user experience.

Why does the website user experience have the influence to the bidding effect also?

An example can be compared: two sell the same product site, two have done Baidu bid promotion, a website to do very well, open the speed is also very fast; a website to do poorly, open the speed is very slow, if you are a customer you prefer which site experience? More willing to work with which website business? The answer is certainly not to be thought of. Do a good job to spend the promotion of the cost of the deal, do poorly on the site spent promotion costs did not deal, the cost is so spent. This article is Baidu auction actual combat experience to check the original, if you need to transfer, please indicate the original source, thank you. I am now free for small and medium-sized enterprises to provide Web site diagnostics and Baidu bidding services.

Next

What enterprises need to do: in the belief that Baidu bid to promote no effect before, first check their website user experience is done, diagnostic sites, improve the user experience of the site.

The brutal reality is that at present 90% of the enterprise site is a lot of construction stations to copy and change the company to do, not marketing results, the site has a lot of problems, not conducive to product marketing, how to do? can check the website through the following several aspects of the marketing is strong enough? This is my personal study of the user's Internet behavior habits written two documents "Enterprise website Diagnostics book" and "Enterprise how to build marketing-oriented web site" content is not much, write very straightforward, a look on the understanding, probably include the following points:

1. What is the specific diagnosis of the website diagnosis?

2, what is the marketing site, how to build a marketing-oriented web site?

3, how to highlight the company's products, how to make products more attractive to customers eye?

4, how to let the Enterprise website open faster, customers prefer?

Summary: The enterprise website does is gives the user to see, is helps the enterprise to sell the product, therefore in the design time as far as possible station in the user's angle considers, analyzes the user's psychology, does not take for granted in accordance with own intention to make the very flower Sao, the result instead the customer is not very

According to my personal years of experience, I think the main concept of corporate website design: Simple, refreshing, atmosphere, highlighting products and strength of the company, user-friendly. I summed up hundreds of cool atmosphere of the Marketing Enterprise website template, suitable for most of the company's product sales.

2nd strokes, 3rd strokes ... The 10th recruit is launched, please continue to pay attention to my blog

Author information: This article is Baidu auction actual combat experience to check the original, if you need to transfer, please indicate the original source, thank you. I am now free for small and medium-sized enterprises to provide Web site diagnostics and Baidu bidding services.