Bear Paw launched, Mobile is more important, how to choose Mobile keywords

2017 for SEO major change is the focus of the search from the PC to the mobile side tilt, we know that after the Bear Paw is launched, Mobile is more important, and mobile index priority PC end, from the performance of traffic structure, mobile traffic is far more than the PC side.

We are well aware that the beginning of site optimization, often derived from keyword optimization, then the Mobile keyword how do we add it?

1, check the Mobile keyword search volume

Optimize the Mobile keyword, the first step you need to do is to use keyword mining tools, or Baidu bidding account with the Keyword Analysis tool, query and your business-related mobile keyword search volume, as well as the expression of keywords, it and the PC side what difference.

2, Manual: Too Short Search

For mobile search experience you will find that when you manually enter the keywords, it will be more brief, then you need to adjust the background traffic statistics of the keyword precision matching, which is also the search engine needs to constantly optimize the place, Shantou Technology Co., Ltd. small part of the think, Keywords on the mobile side override more precise words.

3, Voice: too long search

Then, for the mobile side of the other experience is, voice search, it is exactly the opposite of manual search, it often produces longer sentences, keywords are vague, similar, this tests the semantic relevance of the search engine, here is where you need to pay attention to the place.

Then, some students asked, this produced a contradiction, what I should do, here is actually very simple, give everyone a small proposal, with accurate keywords cover the title, and with long tail keyword, semantic related keywords, or short phrases cover description tag.

From now on, the mobile side of the description tag, will gradually increase the length of the purpose is to better optimize the mobile user experience.

4. Avoid excessively lengthy content pages

For mobile, too lengthy pages and too much written language, is not conducive to search engine crawl and understanding, for this, need to streamline content, from the point of view of content marketing, this is a good choice, but to avoid duplication of keywords, need to use semantic-related words instead.

5. Regular tracking of keyword traffic composition

You need to regularly track the site traffic structure of keywords, and for mobile and PC-side distinguish, you need to measure the difference between bounce rate and conversion rate, if the PC side of the traffic is small but high conversion rate, then prove that your business is suitable for PC-side, you need to focus on PC-side keywords, not necessarily mobile end.

Bear Paw launched, Mobile is more important, how to choose Mobile keywords