Behind Nokia's handsome change

Behind Nokia's handsome change

Article/author of the book rush to digitalization

Recently, Nokia appointed Stephen Elop as the new CEO of Nokia. Before joining Nokia, Elop served as the president of Microsoft's business department.

Nokia said that the transformation from a mobile phone hardware manufacturer to a software and Solution Provider remains Nokia's core strategy and believes that it should select a leader with rich experience, it plays an important role in Nokia's rapid and effective transformation.

In the past two years, Nokia and Microsoft have announced strategic cooperation. Elop is the Microsoft leader in this strategic partnership, which gives him a great understanding of Nokia's internal work.

In fact, Nokia's current predicament is mainly caused by the loss of understanding of the times when the times are transformed.

In the current 3G era, the status and role of mobile phones have suddenly undergone earth-shaking changes. It has evolved from a communication tool in the 2G era, it has become a data processing terminal in the Network Age.

However, Nokia, which has been immersed in the communication industry, is at a loss in front of the Internet. From a general understanding, Nokia has realized that mobile phones must be switched from communication, therefore, Nokia has come to the conclusion that "switching from a mobile phone hardware manufacturer to a provider of software and solutions". However, if such a strategic goal is to be achieved, Nokia still seems superior.

Communication and network, although there are many similarities in technology, but in concept, there are two completely different concepts: communication, this is a closed concept dominated by "I", while the network emphasizes a consciousness dominated by "cooperation and openness.

This kind of ideological defect is the main reason why Nokia, the dominant mobile phone in the world, has been lagging behind others in the smart phone field.

ELOP, an IT-based company, joined Nokia this time and will undoubtedly bring a new idea to Nokia.

It and the Network have always been inseparable. Therefore, in terms of understanding the network, Elop will undoubtedly inject vitality into Nokia's original communication culture.