[Bibliography 20151008] All you know about business is a trap.

International famous "reverse thinking consultant" Drybrough subvert the traditional business Bible, best-selling Anglo-American.

Cover
Copyright page
Thanks
Directory
Objective
1th chapter of the cause of the stranded, the relief of the Count
First, why do "right" things, the heart is often guilty
Second, understand primitive people's thinking
Third, modern people's thinking trap
2nd Chapter Pricing
Should the pricing be based on the cost of the product?
Second, cost-plus pricing strategy is how to ruin your business
Third, the price mechanism should be logical?
Iv. should the pricing be consistent?
Five, the price of individual is despicable?
Six, you must rely on price to compete?
Seven, the higher the cost, the higher the price should be?
Viii. Key to effective pricing
Nine, the precautionary thinking trap
3rd Chapter Cost Reduction
First, the cost reduction is the way to improve profits
Second, Mike's Law of Return on investment
Iii. 8 Causes of low profits
Four, 5 steps to find the crux of the decline in profits
The 4th Chapter measures
One, you can measure it, but are you in control?
Second, the measurement of gross margin is a serious misleading
Third, measuring net income is not an effective measure
Iv. the triangular relationship between profit-growth-risk
V. Management accounts will not tell you everything.
Vi. measuring efficiency results in undermining efficiency
Vii. 4 laws of reasonable measure
Eight, you need two financial controller
Nine, what is the effective Measure
Chapter 5th Budget and Planning
First, how the budget kills business opportunities
Second, only focus on the completion of the budget will affect performance
Iii. How the budget promotes excessive consumption
Iv. How the budget prevents you from thinking about the future
V. How the Budget leads to "reckless" prudence
Vi. Division of Budgets and plans
Vii. the budget should serve the long-term plan
Viii. use of investment return rules
Nine, distinguish expected value, need value, possible value
The 6th chapter some useful guidelines
I. Common 11 bad rules of thumb
Ii. 6 reasons for bad experience
7th Chapter Incentive Mechanism
We are a machine that can work with just a coin.
Ii. incentive measures cannot cope with complex situations
III. incentive measures weaken cooperation
Four, is the motive power important, still is the method important
Five, you can not increase your motivation
Six, 3 reasons why economic stimulus can cause chaos
Vii. some effective incentive measures
Viii. why the total abolition of economic incentives is not feasible
Nine, the correct treatment of economic stimulation of several methods
The 8th chapter is the time to think about ways of thinking.
One, are you still opinionated?
Second, consider the way of thinking.
三、四级 Model for Problem solving
Iv. Creative Thinking
V. How do you make a decision
Six, try to do an experiment
Chapter 9th action to be next
First, to liberate your mind
Second, allow yourself to be an "imperfect person"
Third, there is no "irrational behavior"
Iv. I don't hate prejudice.
V. Expand your comfort zone
Vi. seeking help from strangers
Vii. Slow and steady
Eight, do not start a revolutionary change
Ix. maintaining self-regulation
Think of "worry" as a friend
Xi. three things to do right away (not only immediately, but always later)
12, I also want to say is

[Bibliography 20151008] All you know about business is a trap.